Is it necessary for banks to send service messages to users?

This is necessary. Service SMS is a very important part of bank customer service. Because it involves the change of customers' funds, and SMS is a communication channel based on the numbers of both banks registered in real-name registration system and customers, it has always existed as a necessary way of banking service notification.

Banks have doubts about the necessity of short message service, because the amount of short messages sent by banks every year is very large, and the expenditure is also very alarming. However, judging from the input-output ratio of the whole bank, the input of this part of the cost becomes very embarrassing. Is it necessary to invest so much in simply serving this small part of users?

In fact, if the output of SMS channel is improved, SMS can also assist the promotion of business, and this problem can be solved.

The solution is to ask Xiao Yuan Science and Technology to help upgrade the official account of SMS WeChat. Turning bank short messages into logo, menus and cards will not only help to improve the service experience of users, but also turn short messages into a drainage channel. Banks can add buttons for business products such as APP download and credit card processing in the menu, so that users can learn about other products and businesses under the bank while receiving service short messages, and jump to the processing interface for online processing, which not only improves the processing volume, but also improves the processing efficiency. SMS has become a marketing channel, and banks no longer need to worry about whether they need to send service SMS, but begin to pay attention to the yield brought by SMS.