How does Ali's mother buy advertisements?

1. What is an advertising plan? Why do you want to do advertising planning?

Advertising planning is an advertising plan made by advertisers (advertisers), which contains many details of advertising, such as advertising budget, advertising time, advertising target customers and so on. You can make an advertising plan according to your own promotion needs. A perfect advertising plan can help you clear your mind, facilitate management and even control your budget.

2. What is an advertising category? How to choose advertising categories?

Advertisement category is the classification of the promoted content by advertisers (advertisement buyers). If this classification is established, we will recommend some matching websites/advertisements to you. You just need to know the products or services you want to promote and distinguish their classification.

3. Why do you want to set advertising keywords? How to set it?

Advertising keywords are used to recommend the right advertising space for you, which is not in the scope of advertising and helps to provide you with more accurate matching. You can set the region, customer type or preference as needed.

4. What kind of advertising space is it? How to choose the category of advertising space?

The category of advertising space refers to the classification of websites or web pages that advertise, such as news websites and blog websites. If you choose pay-per-click advertising, you need to specify what kind of website or webpage to put it on, which is related to the target customers you define and will directly affect the click-through rate of your advertisement. Please fill in carefully.

5. What's the difference between advertising and advertising space?

Advertising category refers to the classification of content promoted by advertisers (advertisers), and advertising category refers to the classification of websites or web pages that place advertisements.

For example, if you provide advertisements for logistics services, the corresponding advertising category is "service and consultation" to which the logistics industry belongs. If you want to face customers who want to be internet trade, you can choose to launch e-commerce websites, then the categories of advertising space can be "e-commerce" and "industry websites".

6. When choosing advertising space, how to choose by category?

We will match some suitable advertising spaces for you, and you can filter these advertising spaces by category.

7. When choosing advertising space, how to choose by keywords?

The category of advertising space refers to the classification of websites or web pages that advertise, such as news websites and blog websites. If you choose pay-per-click advertising, you need to specify what kind of website or webpage to put it on, which is related to the target customers you define and will directly affect the click-through rate of your advertisement. Please fill in carefully.

8. When choosing advertising space, how to choose the website?

Website delivery is a purposeful advertisement delivery. If you are interested in one website or several websites, you can directly enter the addresses of these websites and directly choose to place advertisements on these websites.

9. How to choose the delivery mode that suits you?

We offer two forms of advertising for you to choose from: click billing and time billing. These two methods have their own advantages:

Pay-per-click: Your payment is directly related to the number of clicks on the advertisement, and visitors will only charge after clicking on your advertisement. If the advertisement is placed but not clicked, you don't have to pay any fees. This way of advertising is automatically matched for you by the system, and you can't completely control the time, place and frequency of advertising.

Long-term billing: You can choose your own website, advertising space and time, which will help to improve the brand awareness of your products/services, but you can't guarantee the click volume and click rate of advertisements.

What is the advertising budget? How to determine the advertising budget?

Advertising budget is the cost you intend to spend on advertising, that is, how long and how much are you willing to spend on advertising? A clear advertising budget will help you manage advertising and promotion, and let you use your limited funds reasonably.

To set the advertising budget, you need to choose the charging method of advertising first, whether it is on time or click? Of course, you can also use these two methods at the same time for combined promotion.

For long-term billing, you need to measure the price of advertising space and the length of time you intend to put it in. Cost = price * weeks.

Pay-per-click, you need to know the total cost of your planned advertisement and the number of clicks per day. Cost = clicks * price per click. If the number of clicks per day reaches the number you set, the system will automatically stop the delivery on that day and continue the next day. If the accumulated expenses exceed the total limit set by you, the system will automatically stop the delivery to ensure that your budget is not overspent.

Example: You have selected an advertising space with a single click price of 0.50 yuan, and set the total advertising cost to 65,438+00,000 yuan, and the daily click limit to 65,438+0000 times. Then within one day, when the click of this advertisement reaches 65,438+0000 times, the advertisement will automatically stop and start again the next day. If within 20 days, your advertisement hits 1000 times a day, then after 20 days, your advertisement will end and stop automatically.

What is the relationship between advertising planning and billboards?

Advertising plan is your advertising plan, including budget, website/advertising space, time, etc. And billboard is the concrete expression of the advertising content you want to put in, such as advertising graphics or text. A complete advertising plan must include one or more billboards. Of course, you can also put the same billboard in different advertising spaces, so that one billboard corresponds to multiple advertising schemes.

12. How to choose the advertising space that suits you?

To choose the right advertising space, you need to know the product/service you want to promote, as well as the website and advertising space.

If you choose to broadcast advertisements weekly, you need to fill in the classification and keywords of the products/services you want to promote, and we will recommend some advertising spaces for you. You can further filter these recommendations by category, keyword or website: click on the introduction, description and snapshot of each advertising space to see if these websites or advertising spaces meet your promotion needs.

If you choose pay-per-click advertising, you need to choose the classification of the website/advertising space you want to place, such as what kind of website do you want to place? What keywords should I put? After selection, we will recommend some advertising spaces for you. You can further filter these recommendations according to categories, keywords or websites: click on the introduction, description and snapshot of each advertising space to see if these websites or advertising spaces meet your promotion needs.

What is a billboard? How to use my billboard?

Billboards are the advertising graphics or words you put in, similar to the advertising material library you built on the Internet. After establishing an advertising plan, you can manage billboards: create and upload new billboards, or select advertisements directly from uploaded billboards.

14. How do I know that my advertising space has been purchased successfully?

After selecting the advertising space, making the budget and confirming the order, we will reserve the advertising space you selected for 2 hours. Pay the corresponding amount within 2 hours, and the advertising space is purchased successfully! The advertisements you ordered will be placed according to your requirements. Our customer service staff will inform you by email, please pay attention. If the payment is not made on time within 2 hours, this advertising space will re-enter the advertising market for other advertisers to choose.

15. How to choose the charging method that suits you?

First of all, you should be clear about the purpose and goal of your advertisement. Do you want to increase the popularity of the product/service you want to promote? Or do you want more people to buy or use your products/services? If it is the former, I suggest that you choose the method of charging by time and long, and the latter chooses the method of charging by click.

Secondly, estimate according to the price of advertising space and your budget. Generally speaking, advertisements charged by time and length are more expensive, and charging by click makes it easier for you to control costs.

16. Why was my advertisement returned?

Before the advertisement is released, we will review the uploaded advertisements, mainly focusing on whether the advertising content is legal and whether the advertising content is consistent with the promotion content. If your advertisement violates relevant regulations, your advertisement will be returned, and you can modify it and upload it again.

17. How did you know that my advertisement was put on?

After completing the selection of advertising space, advertising budget setting, order confirmation and payment, your advertisement will be delivered as scheduled, and we will inform you by letter. Please pay attention. .

18. how to deduct the advertising fee for "charging by time"?

Advertisements that charge long time will be deducted from your account once the order is confirmed and paid. If you have any problems in the delivery process, please contact our customer service staff in time.

19. how to deduct the advertising fee for "pay per click"?

Pay-per-click advertising will be deducted from your account every day. If your account doesn't have enough balance, the advertisement will stop automatically.

20. Can I modify my advertising plan?

Click on the paid advertisement, you can modify the delivery category/website at any time, and you can also modify the delivery time and billboards. For weekly paid advertisements, you can adjust the time or advertising space before paying. After the payment is completed, only the corresponding billboards can be modified.

2 1. Can the advertisement being put on be modified? Can we stop?

Pay-per-click ads being placed can be modified or suspended. For advertisements that are being placed and charged on time, only the corresponding billboards can be modified, and once purchased, they cannot be stopped.

Typing is not easy. If you are satisfied, please adopt it.