How to improve the dynamic score of Taobao stores

First, it is important to be restricted by the store rating:

1, there are scoring requirements for registration of various in-station activities;

2. The store search weight is affected by the score.

Calculation method of DSR score: for each store score, take the sum of points given by the buyer in six consecutive months/the number of points given by the buyer in six consecutive months. Statistics are the data of the last 180 days.

For example, every natural month, for the same transaction between the buyer and the seller, the seller's store score is only counted for the first three times (the counting time is based on the successful time of the transaction). ? Once the store score is determined, it cannot be modified. Calculation example: 1 * * There are 20 buyers participating in scoring, and each buyer only participates once, (19 people give 5 points, 1 person give 1 point), and the dynamic average score is: (19 people *5 points)+(/)

The advantages and disadvantages of dynamic scoring for big stores and small stores are also reflected in;

Big stores: the order base is large. Once you keep good grades, you will be less affected by individual low scores. But when the score is low, the ability to drag up is also weak, and it takes a long time to get up.

Small shops: the order base is small, and the store score may be maintained, but it is easily affected by individual low-scoring orders, and vice versa.

Second, improve the dynamic score can start from the following aspects:

1, reduce the crowd with low customer unit price.

After a promotion activity or a bargain activity in taobao guest, the scores of many stores dropped rapidly. The group with low customer unit price sometimes means the group with low evaluation, which will lead to the decline of store score, and then affect other goods in the same store.

If there is a big difference in the labels between the Taobao group and the store's own consumer groups, it will have a certain impact on the store in a certain period of time. Don't chase after a wave of Taobao activities. Cheap consumers fattened up taobao guest and left themselves under the covers to cry.

2. Screening consumers with high business trip rating.

For customers with a high rate of bad reviews, we will see that such customers are often suspicious when consulting consumers in Niu Qian, and the consultation questions are meticulous and serious. At this time, the customer service can look at the customer's favorable rate. If it is lower than 70% (my personal minimum acceptance standard), then give up this customer appropriately.

Be passive and indifferent to him, try not to let him buy your goods in a subtle way to avoid after-sales disputes in the future. Now it is very humanized to see the evaluation given by merchants to customers. If the score is too low, forget it You may have given up an order now, but there is a high probability that there will be trouble in the future.

3. Don't exaggerate the product in the details page and customer service text.

In the online shop, a customer's evaluation and rating is to tell everyone who wants to buy Wang Po melon that her melon is not sweet. Remember not to exaggerate the advantages and efficacy of the product. The customer may just want to buy a simple melon, but you add too much added value that the goods don't have, which invisibly enhances the customer's expectation.

Then when I came back, the goods were not the right version, and bad reviews were inevitable. Why not grow up? Customers may just want to buy a melon. As long as it is nutritious and full of water, the melon is not so sweet. Moreover, customers psychologically know that this is an ordinary melon from 4 yuan, not a special melon from Xinjiang in a boutique supermarket.

In this way, the customer's evaluation and rating will naturally be true, the goods will meet the customer's expectations, and the customers will not be so unreasonably low and poor.

4. Clever use of bonus scoring rules

The skill of using talent can be obtained when using talent. Let the merchant take photos of the goods and pay for them, then take photos of the goods as gifts, and then let the buyer pay less or not to buy gifts by changing the price or a coupon, so that when the customer receives the goods and needs to be evaluated, it gives five points of praise twice as much as the two orders.

5, logistics scoring method

Maybe the logistics speed of your goods is just slow, and you can't send it smoothly just because of the influence of customer unit price or commodity weight, so I'll tell you four ways here.

1) inform the customer of the whole logistics process in time, and enter the empty express number into the system in time before the buyer takes photos. Even if it can't be sent out, it will cause the seller to deliver the goods quickly to the customer, because the courier company has no illusion of sending it out.

2) Track customer orders all the way. For example, when the goods are delivered, it is warm to send a prompt that the goods have been delivered to the customer Want Want, which can properly explain why the delivery logistics speed may not be so fast. Personally, I don't recommend texting, because the reading rate of short messages is low and many short messages sent through paid software have been blocked by mobile phone software. As a result, you spent money and the customer still didn't see your message. This is not as comprehensive as Want Want information or telephone calls.

3) Screen out some customers for faster express delivery. For different express products in different regions, we can send faster and better express products in some regions with less cost, which will make some customers have a better express experience, so that these customers will have a better experience and a higher score.

4) Send express delivery to remote areas and be sure to confirm with customers. After all, China is vast and rich in resources. Express delivery in some areas is just not so developed. For example, you may only accept ems, or you may only accept Zhongtong. For those customers who have written the address information of remote areas such as Xinjiang and Tibet, they may wish to make a phone call before delivery. After returning to the original road, I will never send the courier again. This has a great impact on logistics scores.

Dynamic rating means that after a successful Taobao transaction, only Taobao members who use the buyer's identity will give the following four ratings to Taobao members who use the seller's identity in this transaction: the baby is consistent with the description, the seller's service attitude, the seller's delivery speed, and the logistics company's service. The score of each store is the arithmetic average of the scores given by all buyers for six consecutive months.

References:

Baidu encyclopedia-dynamic score