Goodbye, QQ level! Once regarded as a "status symbol", why has it become a chicken rib now?

Text | Smart Student Proofreading | Li

With the rapid development of the Internet, social networks have become a part of our lives. There is no doubt that Tencent is a well-deserved overlord in the field of acquaintance social interaction. Later, Internet social software such as Mi Chat, bullet SMS, nailing and so on emerged in the market, but it still failed to shake the status of WeChat.

The rapid rise of WeChat is still inseparable from the early users of QQ. However, what puzzles many people is that since Tencent already has QQ, why should it launch WeChat? In fact, although they are all social software, the positioning of WeChat and QQ is still different. Compared with QQ, WeChat is more concise and convenient. Its positioning is middle-aged and elderly people, while QQ is a young group, so Tencent can firmly grasp the market.

Unfortunately, the rise of WeChat is accompanied by the gradual decline of QQ. The data shows that by the end of 2020, the number of users of WeChat has exceeded 654.38+0.2 billion, but the number of users of QQ is only half that of WeChat, and the number of users is still decreasing. Come to think of it, it's true. Nowadays, many people have WeChat and almost no longer use QQ. However, QQ is Tencent's proudest product after all. Now speaking of QQ, I wonder if you still remember the level of QQ?

1999 After unremitting efforts, Ma finally developed the first product "OICQ", which is now the predecessor of QQ. In order to attract more users, Ma even chats online, which is the most bitter part of his entrepreneurial experience.

In 2003, with the increasing number of QQ users, Tencent launched a QQ rating system as a standard to measure user activity. After QQ level quit, it quickly became popular. It is no exaggeration to say that in those days, as long as you have a high-level QQ number, you will always attract the envious eyes of your friends. Therefore, to a certain extent, QQ level is regarded as a "status symbol" by users and used by people to show off. It seems that the higher the level, the more face there is, which Tencent did not expect!

QQ level is first calculated in hours, and users can upgrade or get other accelerated services according to the accumulated online time every day. Therefore, in order to improve their QQ level faster, there was a nationwide "hanging QQ" craze. At that time, smart phones were not yet born, so many people turned on their computers and logged into QQ first thing every day to accumulate online time. What's more, some people don't hesitate to open a computer in an Internet cafe to upgrade QQ because they don't have a computer at home.

The lowest level of QQ is one star, and one star represents the first level. Then four stars can be upgraded to the moon, four moons to the sun and four suns to the crown.

The higher the QQ level, the more privileges you have. Users can change all kinds of cool avatars and other functions through these permissions, which indirectly leads many users to desperately want to improve their QQ level. Of course, you can also accelerate the upgrade of QQ by purchasing some super services.

The withdrawal of QQ level has brought huge traffic and huge profits to Tencent. Until today, QQ level still exists. According to the author's inquiry, the highest level in China has reached 180, but it is not difficult to find that QQ, which was once popular on the Internet, has been abandoned by many people and does not communicate with each other. Why?

One of the reasons is that more and more people see the reality clearly and think that QQ level is only a virtual thing at best, and it is not worthwhile and meaningless to spend a lot of energy to upgrade every day. The original QQ had no restrictions on upgrading. As long as you log in to QQ, you can use it to upgrade 24 hours a day. However, with the growing popularity of QQ, many media accused it of wasting network resources, so Tencent also revised the rules and set the effective upgrade time as two hours a day.

Secondly, after the rise of smart phones, it is much more convenient for people to surf the Internet. Coupled with the emergence of various forms of entertainment on the Internet, people have many choices when surfing the Internet, such as watching dramas, reading information, watching short videos and playing games. Instead of surfing the internet just to hang a QQ.

What's more, now 10 years have passed, and many "Internet addiction teenagers" who hung up QQ in those years have grown up, stepped into the society and got married. With WeChat, they can open QQ only a handful of times a day, so they have no energy to manage such meaningless things as QQ scoring.

QQ has been with us for 18 years. Although it is only for entertainment, its launch has undoubtedly drawn a strong color for the development of QQ. There are many reasons why QQ level has become a "chicken rib". Although it is useless now, in any case, QQ has been brilliant for a long time.

"Goodbye, QQ level!" For most people, QQ level has been sealed in memory, and it has no use except memory.

Friends, do you often use QQ after WeChat? On the other hand, what is your current QQ level?