How e-commerce companies use WeChat mini programs to attract traffic for marketing promotion

There are many ways for e-commerce companies to use mini programs for marketing and promotion. The following are for reference only:

1. Mini Programs Jump to Mini Programs

Mini Programs You can jump to each other with mini programs, so you can exchange resources with other mini programs, such as clothing and makeup, and jump to each other.

The mutual jump between small programs not only complements and improves corporate services, but also allows the small programs between companies to be spread. Each product line can be made into a small program and bound to the same company. On the main body of a public account, they jump to each other and rewind each other.

2. Use the WeChat search portal skillfully

The ranking of the mini program mall is related to the name, description, online time, user visits and the overall quality of the mini program, and the name of the mini program is the only one. Registering a mini program name based on users' search habits and product features can make the mini program rank higher and be more likely to be searched by users.

3. In-text advertisements on public accounts

Advertisers can create “in-article advertisements” in the background to connect official account articles with mini programs. "In-text ads" appear in the middle of articles, and the advertising content is related to the article, making it easy to interact with fans. It is a form of advertising that serves users and is easier for users to accept.

4. Group buying mode, leveraging social instant discounts to achieve more traffic

Mini program group buying, flash sales, bargaining and other preferential activities inspire consumers to buy at low prices Consumption enthusiasm achieves rapid fission. This kind of gameplay can accumulate a large number of accurate users in a relatively short period of time, and later merchants can use this to carry out targeted marketing. This is a common routine for e-commerce mini-programs, but no matter how common the routine is, as long as it is effective, it is a good routine.

5. Appropriate advertising

Publish mini programs to mini program stores through payment or other methods to achieve a certain publicity and promotion effect.

6. Nearby mini programs

All online mini programs can be exposed here for free, and one mini program can add 10 geographical locations. In other words, making a small program is equivalent to increasing the exposure opportunities of the store by 10 times.

Therefore, when designing a small program, you must display the product well. When there is a text introduction, try to write it clearly and clearly, so as to attract others' attention in a few sentences.

7. Chat Mini Program

Chat Mini Program - a quick entry to view the history of friends/group chats. It is a great trick for mini programs to open up WeChat communities.

8. Official accounts are associated with mini programs

Official accounts are a powerful tool for attracting traffic to mini programs. There are nearly 10 mini program entrances in the official account (including paid promotions). When linking, a link notification can be sent to all fans of the public account, and fans can directly enter the mini program from the link notification. Mini programs can now be associated with 500 public accounts, giving mini programs more opportunities to attract traffic and convert. When users follow your official account, they can see the "Related Mini Program" in a prominent position. Click to jump directly to the mini program.

9. Local promotion

For some small programs, local promotion may be the marketing method closest to user scenarios. Offline, use mini program codes to market mini programs through promotional materials and other means. In fact, another benefit of local promotion is that it can effectively attract surrounding traffic by getting as close to the people around the store as possible.

If e-commerce companies want to use WeChat mini programs to attract traffic for marketing and promotion, they can refer to the methods of some big brands to find inspiration.