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What pay digital TV stations are there in Guangzhou?
Come next year! What new things will it bring?
Yesterday (22nd) was World Television Day. In Tianhe North, Guangzhou, the first "World TV Day" with the theme of "Digital TV and You" in China attracted many curious citizens. China digital TV satellite live broadcast will be launched next year and will completely replace analog TV in 20 15. What new things can it bring us?
What's good about digital TV?
With digital technology, you can watch TV at home with DVD-like clear images and enjoy the sound effects like a cinema. The number of channels can be increased from dozens to hundreds, and users can also get a lot of information and services such as TV government affairs, SMS, MMS and so on. At present, 400 million TV sets in China will become multimedia information terminals. Manager Zhu of Digital TV Department of Guangzhou Radio and Television Network Co., Ltd. told reporters that the most important thing is that by that time, you will really have the right to choose TV programs, instead of passively accepting them as in the past. To put it bluntly, there is no need to "catch up" on TV. /kloc-you can still watch the 8 o'clock program when you get home at 0: 00.
When will Guangzhou be digitized?
Some media reported that Guangzhou will completely complete the digital TV conversion next year.
Zhuang, the general manager of Guangzhou Radio and Television Network Company, who is responsible for the promotion of digital TV in Guangzhou, thinks that this estimate is too optimistic, and he gives a broad deadline-dozens of months. The company is a subsidiary of Guangzhou TV Station responsible for digital TV promotion. Manager Zhuang said that the spread of every new technology must be driven by capital and technology. Simply calculate an account, there are more than 2 million TV sets in the city. If each set-top box is 1 000 yuan, it needs more than 2 billion yuan. How fast digital TV can be converted depends on people's desire for high-quality cultural enjoyment.
Zhu said that at present, the technology of digital TV is mature, and the specific matters of digital TV in Guangzhou are under examination and approval, and it can be implemented as long as it is approved. 2008 is the Beijing Olympic Games and 20 10 is the Guangzhou Asian Games. These two large-scale live events will become the "east wind" of digital TV conversion in Guangzhou.
Do you want to change the TV?
If the TV at home is analog, shouldn't it be all digital? No need. Ordinary users only need to add a digital TV set-top box to the TV. Even if you use the oldest black-and-white TV set, you can watch digital TV programs through the set-top box as long as you have an audio-video input interface.
Do you charge for digital TV?
The most important change of consumption mode brought by digital TV is the problem of charging.
Judging from the implementation of other provinces and cities, the user feedback is relatively dull, and the price is generally higher. Manager Zhu said that compared with mobile phone consumption, digital TV charges are not high, mainly because the concept of "free TV viewing" is at work. The price of good programs will naturally be high. Compared with the DVD purchased by citizens, the charge for digital TV is still much cheaper. According to Zhu, considering that Guangzhou citizens are more "affordable", digital TV charges are likely to adopt a package system in the future, and "the people will be rich and thrifty". Guangzhou Municipal Price Bureau is learning about the specific charges.
Some citizens asked, "Since it is a pay TV, will the advertisement be cancelled?" Manager Zhu explained that whether to broadcast advertisements depends on the operators. Some low-priced pay channels may get paid through a few advertisements, while those who don't broadcast advertisements will naturally charge more. It is up to the audience to choose whether to spend more money to refuse the advertisement or spend less money to continue to accompany the advertisement.
How to choose digital TV?
If the set-top box is too "old-fashioned" and you want to change it to a new one, the digital TV set in the mall is dazzling. Which one should I buy? Manager Zhu told reporters: Choose the appearance first, 16: 9. Liu Quanen, head of the national digital TV standard working group, recently announced in Hangzhou that the new digital TV standard will adopt the signal source of 16: 9, and the 4: 3 screen color TV that used to be the mainstream product will be eliminated; Second, look at the resolution, the higher the better; Third, look at the interface and consider digital compatibility. In the future, home digital TV will become the hub and unified display platform connecting all household appliances. Therefore, when purchasing, you should consult the merchants whether they have rich digital interfaces, such as VGA interface for connecting computers, USB interface for connecting digital devices, and 1394 interface.
Can I refuse digitization?
Some citizens asked: I think cable TV programs are rich enough now, and I don't want to spend money to watch digital TV at all. Is this ok?
Manager Zhu said that during the transition period, cable TV and digital TV are in parallel, and cable TV users are still reserved. However, whether digital TV will be forced to switch depends entirely on national policies. For example, switching from analog mobile phone to digital mobile phone is also a requirement of national policy.
Finally, Manager Zhu emphasized that pay TV is only an application business of cable TV digitalization, and digitalization is fundamental. The key to the digitalization of CATV is the overall conversion, that is, all existing users are converted from analog to digital. Only in this way can users truly feel the benefits brought by digitalization, develop new businesses in an all-round way, and form a new consumer market and a new operating model. Even if the country has digitized radio and television, there are still some digital broadcasts that are free to watch.
Editor: Wang Xiu
The surcharge for digital TV in Guangzhou does not exceed the relevant standard 9.5 yuan, officially released on April-1917: 31:24 Source: Yangcheng Evening News-Jinyang. Com (Guangzhou)
This morning (19), the standard of basic viewing and maintenance fee for digital TV in the whole province was officially issued: the increase rate is lower than the original hearing plan, the set-top box is configured by the operating unit, and the monthly rental fee for auxiliary machines is cheaper. Keep at least five sets of simulation programs during the transition period.
Today (19), the Guangdong Provincial Price Bureau and the Guangdong Provincial Bureau of Radio, Film and Television jointly held a briefing on the charging policy of cable digital TV in Jiangmen, and officially announced the charging standard of basic viewing and maintenance fees for Guangdong cable digital TV. The main contents include:
—— Urban users in Guangzhou, Zhuhai, Dongguan, Zhongshan, Jiangmen, Huizhou and Zhaoqing charge a maximum of 9.5 yuan/month on the basis of the current basic cable TV viewing maintenance fee standard (for example, the current cable TV viewing maintenance fee in Guangzhou is 17 yuan/month, and the adjusted host cable TV viewing maintenance fee does not exceed 26.5 yuan/month). Counties (cities) to which the above seven cities belong. In addition, users in other prefecture-level listed cities charge a maximum of 9 yuan/month on the basis of the current basic cable TV viewing and maintenance fee standard, and users in their counties (cities) charge a maximum of 8 yuan/month. For existing registered users and new users who implement this price, during the overall conversion of cable digital TV, the network operating unit is responsible for configuring a general set-top box (including smart cards, the same below).
-Cable digital TV adopts the charging mode of "one machine, one card", and residents can apply for installing two auxiliary machines at most for one host. If users buy auxiliary set-top boxes by themselves, the maximum standard of basic viewing and maintenance fees for auxiliary machines shall not exceed 5 yuan/machine/month, and if users voluntarily request network companies to configure auxiliary set-top boxes, the maximum standard of basic viewing and maintenance fees shall not exceed 13 yuan/machine/month.
-after the overall conversion of cable digital TV, preferential policies will be implemented for some special users in society. First, widowed elderly people who have no children and no source of income are exempted from the basic viewing and maintenance fee of cable digital TV in that year by the "Five Guarantees Support Certificate" issued by the local civil affairs department at or above the county level. Second, low-income family users approved and confirmed by the local civil affairs department according to the Implementation Measures of the Minimum Living Security System for Urban and Rural Residents (Villages) in Guangdong Province can enjoy the preferential policy of 50% of the basic viewing and maintenance fee for host cable digital TV with the Minimum Living Security Certificate for Urban and Rural Residents (Villages) issued by the local civil affairs department.
-It is clear that during the overall conversion of cable digital TV, cable TV operating units shall reserve no less than 5 sets of analog TV programs for users to watch. If the host does not accept the overall conversion and only receives the reserved analog TV programs, before the analog TV stops broadcasting, the basic viewing maintenance fee is 5 yuan/month/household. Users whose host computer has completed the overall conversion of cable digital TV can continue to watch the reserved analog TV programs for free until the local analog TV programs stop broadcasting if their auxiliary computers do not switch to watch digital TV.
-cable digital TV operating units around the country must implement the unified cable digital TV technical standards in the province, receive and transmit the contents and programs of the unified digital TV platform in the province to local users completely, and provide no less than 55 sets of cable digital TV programs and no less than 10 sets of audio broadcast programs; It also includes TV website information such as provincial sunshine government affairs, information service and life guide;
Central and provincial news quasi-video-on-demand and basic electronic program guide. Anyone who does not provide program content to serve users as required shall not implement the charging standard of basic viewing and maintenance fees for cable digital TV. The above provisions shall be implemented as of May 1 day, 2006.
It is reported that compared with other provinces that have introduced cable digital TV charging standards, Guangdong's cable digital TV charging standards effectively combine the characteristics of Guangdong, fully consider the consumer acceptance of users, and slightly increase the original analog TV viewing and maintenance fees (Guangxi 1 1- 12 yuan, Dalian and Shenzhen 12 yuan). It not only meets the requirements of the government to speed up the construction of a cultural province, a media province and a digital family, but also fully reflects the real concern of the party and the government for the lives of ordinary people and the "people-oriented" policy of the provincial party Committee and the provincial government.
The final cost is lower than the hearing plan.
On September 2 1 last year, Guangdong held a hearing on cable digital TV charging scheme. Guangdong Cable Broadcasting and Television Network Co., Ltd. applied for the charging scheme: 13 yuan was added to the current cable TV charging standard, and the auxiliary equipment was charged by half. At that time, many hearing representatives thought that the increase was too large and would increase the burden on the masses. The final plan announced today clearly absorbed the opinions of the hearing. (Reporter Zhao Yanhua correspondent Gao Wei)
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