How to write a plan

Question 1: How to write a work plan 1, its purpose, significance and importance.

2, the specific implementation plan, work content, time, methods, steps and expected results.

3. Specific measures.

4. Job requirements.

5, organization and leadership, safeguard measures. 6. Work summary.

Question 2: How to write an implementation plan refers to a planned document that makes a comprehensive, specific and clear arrangement for a certain work from the aspects of objectives, requirements, work contents, methods and steps. It is an applied style.

Characteristics of the implementation scheme

1. Extensive. The application of the implementation scheme is very wide and the scope of application is wide. From the perspective of applicable subjects, it can be party and government organs at all levels, enterprises and institutions and various social organizations. Judging from the content of the implementation plan, it involves politics, economy, culture and people's lives. 2. concreteness. The implementation plan should make specific and clear arrangements for the work content, objectives and requirements, implementation methods and steps, leadership guarantee, supervision and inspection. To implement this work in several stages, when to implement it, who will be responsible, and how to ensure leadership and supervision need to make specific and clear arrangements. 3. regulations. The formulation of the implementation plan is highly normative. The stipulation of the implementation plan is manifested in two aspects: on the one hand, the implementation plan should be formulated according to the relevant documents and spirit of the superior, and should be formulated according to the purpose, requirements, content and actual situation of the implemented unit, rather than being formulated at will. On the other hand, once the implementation plan is formulated, the formulation organ and relevant departments and units must carefully organize and implement it in accordance with the implementation plan, which is mandatory.

Compilation of implementation plan

The implementation plan usually consists of four parts: title, main service organ, text and signature.

1. Title

There are usually three ways to make the title of the implementation plan: the first is the two-factor method, that is, "implementation content+language", such as "implementation plan of improved dairy cow subsidy project" The second is the three-factor method, that is, "writing organ+implementation content+language type", such as the "Implementation Plan for Teacher Post Evaluation of Inner Mongolia Agricultural University"; The title of the above example belongs to this type. The third is the four-element method, that is, "issuing time+issuing organ+implementation content+language type", such as "Implementation Plan of Mudanjiang Scientific and Technological Progress Assessment in 2004".

2. Main sending institutions

The implementation plan is generally used to distribute the implementation plan to the departments, units and departments of the document-making organ and ask them to comply with it. The main sending organ can be placed before the text, or in the main sending and cc columns at the end of the document. Usually it is copied or copied to the higher authorities for approval or filing.

3. Text

The text of the implementation scheme is generally divided into three parts: preface, text and ending. (1) Preface. To be clear about the purpose and basis of the implementation plan, it is required to be concise. Generally, the purpose of writing the system first begins with "for" and "for"; Then explain the basis of the system and end with the common idiom "according to". For example, the purpose and foundation of the bureau's implementation plan are clearly expressed. The main part is the main content of the implementation plan, which generally includes several parts: first, it briefly expounds the importance and necessity of implementing a certain work; The second is to clarify the guiding ideology, target requirements and guiding principles for implementing a certain work; The third is the arrangement, steps, ways and means of implementing a certain work; The fourth is about the organization and leadership of the work and the guarantee of funds. This part of the content requirements are specific and clear, with strong operability, such as what steps are needed to implement a certain work, when and how long each step is arranged, and which departments and personnel are responsible for implementing each step. At the same time, the above four parts can be deleted according to different departments and units and different work contents. In some embodiments, the contents of the last three parts are written directly, rather than the importance and necessity of the first part. For example, the above example contains four parts: guiding ideology, objective requirements and basic principles, implementation steps and basic requirements, and the contents of each part are formulated in detail, especially the third part, "implementation steps", which divides the whole advanced education activity of the bureau into three stages: learning mobilization, analysis and evaluation, rectification and improvement, and the time, content, responsible department and requirements of each stage are (3)end. At the end, there are usually clear requirements for the implementation of the plan, requiring the recipients to seriously implement it and write it concisely. Implement as mentioned above ... ";

Question 3: How to write a proposal and give you an example:

Advertising planning scheme of "refreshing chocolate"

1) Preface

China's accession to the WTO has enabled the economy to develop continuously, the living standard of consumers to improve continuously, and the consumption concept to be strengthened. China candy market occupies an important position in China food market. Chocolate market is a new force in China candy market, occupying an important market position. In 2000, the monthly production capacity of chocolate in China exceeded 6.5438+10,000 tons, but the actual output was less than 60,000 tons, and the per capita annual consumption capacity was less than 5 tons, which was not as good as that in western countries. The chocolate market in China is blank. We must seize this market first.

2) Market analysis

1. Sales Analysis

In 1999, the chocolate sales of retail stores were 99,005,800 yuan, accounting for 2.69% of the sales of 30 commodities and 0.94% of the total retail sales, ranking 15 among 30 commodities, two places higher than 1998. Compared with 1998, the proportion of sales of 30 commodities in 1998 in total sales increased by 0. 16%, but the proportion in total retail sales of all commodities increased by 0. 13%.

2. Chocolate brand analysis

The total number of chocolate brands in the monitoring range is 109, which is 12.8% lower than that in the monitoring range of 198. The average sales of a single brand is 588,000 yuan, and there are 12 brands above average, accounting for 1 1%, which is lower than average. There are 15 brands among the top 500 brands, which is the same as 1998. Among them, Jianda has entered the top 500 leading brands. The leading brands in the top 500 brands account for 65,438+03.7% of the total chocolate brands, accounting for 2.76% of the top 500 brands, which is 0.57% lower than the average of each variety. Among them, Dove ranked higher (No.13). Among the 500 leading brands, Golden Monkey ranks the highest, and Lellek ranks the highest.

(1) market background

Domestic brands are rare in Shanghai market. However, the quality of domestic chocolate is not satisfactory, and only 5% people think that domestic chocolate is delicious. Even though the price of domestic chocolate is much lower than that of foreign brands, it is still squeezed to a lower level in the market. Among the domestic chocolates, only Shenfeng and Liangfeng, which are from Shanghai, perform well, but only 7% and 65,438+0% people think they are the best brands respectively.

② product analysis

1. species

A. Dark chocolate with milk content below 12%

B handmade milk chocolate, 10% cocoa pulp and at least 12% milk.

C. white chocolate, chocolate without cocoa powder D. chocolate with various juices and hand milk.

2 naming

Named after words that are easier to remember.

⑶ Packaging

Adopt the design sought by China.

④ color

With red as the main color and white as the lining.

⑤ Taste

It not only keeps the delicate and elegant style of European chocolate, but also absorbs the rich milk flavor of British chocolate and the style that American chocolate is not greasy, making it more delicate, soft, fresh and smooth, which is what China people like.

[6] Capacity

100g platoon block

Once the price

1. The retail price is 12.8 yuan.

2. The retail purchase price is 10 yuan.

3. Mid-range market purchase price 8 yuan

4. Ex-factory price 3 yuan

3) competitor analysis

The top ten chocolate brands in 1999 are Dove, Cadbury, Kym, Di Chin, M8M, Kamikaze, Kit Kat, Hershey, Dachang Children and Nestle. The top ten chocolate brands have not changed much, and the new brand on the list is Nestle. 1999 ranking 10. Lelek fell off the list and was downgraded from 10 in 1998 to 13 years.

Among the top ten brands in 1999, three brands have risen in rankings, among which Nestle's ranking has increased the most; There are 5 in the same ranking and 2 in the same ranking, with a decrease of 1.

The ranking change index of chocolate among the top 500 brands is 55.67%.

advertising goal

In order to improve product awareness and enter the China market, we must join 500 leading brands.

V. Advertising objectives

1. 10 ~ 15 years old, characteristics; Consumer behavior is regular, habitual and even dependent, and there is a tendency to compare with each other psychologically, and there is no pattern and concept in thought and consciousness.

2. Young men and women who are in love or want to fall in love, because their lovers ... "";

Question 4: How to write the outline of the management plan? About the management plan: The first is the management purpose. Second, management objectives. Third, guiding principles. The fourth is the main task. V. Relevant measures (indicate: resource allocation, responsible department or personnel, effect verifier, progress, time limit, etc. ).

Question 5: How to write the internship plan: internship time, place, personnel, specific content and goals to be achieved.

Main contents of off-campus practice

(A) a comprehensive understanding of the status quo of enterprise financial management

1, enterprise profile, product structure and technological process; Enterprise organization, financial department functions and enterprise economic accounting system;

2. Economic benefits, operating conditions and financial conditions of the enterprise;

3, a comprehensive understanding of enterprise financial management cycle-financing, investment, working capital, cost and profit distribution management, as well as financial applications such as forecasting, decision-making, planning, control and analysis, focusing on the characteristics of enterprise in capital and cost management.

4. Understand the relationship between corporate finance and macroeconomic policies, especially the current reform of national fiscal, taxation and investment systems.

(two) fully familiar with the basic accounting methods of enterprise accounting.

1, go deep into various departments and production workshops, and ask financial personnel to introduce the situation around the internship content, and understand the accounting organization procedures and accounting work organization methods adopted by the internship unit, such as accounting institution setting, post setting, rules and regulations and accounting file management. , and access to accounting information.

2. Understand the application of computer in accounting practice and its influence on traditional accounting.

3. Account setting. Understand the general ledger account and its subsidiary accounts opened by the internship unit, the opening principles of each account and the main contents of accounting.

4. Double entry bookkeeping. Understand the bookkeeping method of internship unit, the use of debit and credit bookkeeping method, and the relationship between accounts and the structure of accounts in this bookkeeping method.

5. Fill in and review the voucher. Understand the types of accounting vouchers of internship units, the methods of filling and auditing, and the transfer orders.

6. Register account books. Understand the basic elements of account books, the form of account books, the format of account pages, the method of opening account books, the method of setting and registering journals, the method of correcting wrong accounts, the main points of parallel records, and the methods of reconciliation, closing accounts and replacing new accounts.

7. Cost calculation method. Understand the content of product cost of internship unit and the cost calculation method of various products.

8. Property inspection. Understand the inventory methods of monetary funds, creditor's rights and debts and various physical objects in the internship unit, and learn to prepare bank statements.

9. Prepare accounting statements. Learn to prepare external and internal reports of enterprises.

Question 6: How to write the management plan? Every marketer will inevitably face the writing and reporting of marketing plans in his working career, especially at the end of each year. The writing and reporting of marketing plan has become a necessary topic for regional managers and regional managers. If the plan is well written and clear-headed, it will not only achieve practical results, but also win the care of the boss and get opportunities for promotion and commendation. The plan is written in general, which will not only be criticized by the boss, but also be difficult to achieve results in practical application. Therefore, making a good plan is actually very important for the growth and development of marketers. Especially for regional managers and regional managers, everyone has to deal with the plan inevitably. A good marketing plan should pay attention to the clarity and practicality of the plan, the plan analysis should be well-founded and pay attention to figures, and the core of the plan is the analysis and prediction of indicators and expenses. The outline of an excellent scheme includes the following contents: 1. Overall analysis: market characteristics, industry analysis, competitor analysis, consumption trend analysis and sales situation analysis; 2. SWOT analysis of this product (company): strengths, weaknesses, opportunities and threats; 3. Marketing strategic planning: market tipping point, market layout, leading operation ideas, operation mode, market entry and operation ideas and design; 4. Marketing tactics planning. Price strategy; Channel strategy, channel selection, channel expansion sequence, channel planning, channel proportion, channel sales forecast and analysis, and time plan for listing. V. Summary of promotion ideas and details: marketing channel promotion plan, marketing plan of listed terminal consumers, marketing plan of listed terminal, media promotion arrangement and post-promotion follow-up plan. Index decomposition of intransitive verbs: 1, business personnel decomposition 2, distributor decomposition 3, regional index decomposition 4, monthly decomposition 5, product decomposition 6, channel decomposition 7, feasibility analysis of sales completion 7. Organizational structure and staffing, including salary system and assessment principles. Cost budget (detail is the core of the scheme) IX. Work plan and execution schedule X. Daily management tools, such as reports. (For example, there must be an investment plan for new market development) The main contents of an excellent sales plan are as follows ▲ The market development goal is clear, and the action plan should start with the goal, and the goal is the end of the effort. Expected results of implementing the action plan. ◇ Write a market development plan according to the requirements of the target * * * Art▲ Task ◇ What to do in order to achieve the target. Have a clear start and end task. The general task consists of several subtasks. ▲ Resources ◇ The input of manpower, material resources and financial resources needed to achieve the goal. ▲ Time ◇ How long does it take to finish this work? How long does it take to assign each job? The plan must have a start time and an end time. ▲ Strategy and Tactics ◇ Determine the single product structure: What products are there? What varieties are available? What is the structure of listed products? Is it necessary to improve the product? ◇ Determine the product price: At what price will the product be launched? ◇ Determine the channel selection: determine the sales channel or distribution channel of the product according to the market characteristics. ◇ Make marketing activity plan, advertising plan and promotion plan. ◇ Estimated cost: market development expense budget. ▲ Check the market opening and check whether the plan is strictly implemented. The sales plan outlines the goals, objectives and requirements to be achieved in the market development. Analysis on the present situation, opportunities and threats of marketing. Target market segmentation and positioning. Determine the target customer base. Determine the market priority. Set marketing objectives. ◇ sales quantity target ◇ sales amount target ◇ sales rate target ◇ making marketing strategy. ◇ product strategy ◇ price strategy ◇ distribution channel strategy ◇ promotion strategy (personnel, advertising, public relations, ... ");

Question 7: How to write a general activity planning plan? Be specific. First the title, then the subtitle; Organizer, organizer

One. Purpose of the activity

Second, the active object.

Third, the activity time

Fourth, the venue.

Verb (abbreviation of verb) activity preparation (to be determined)

Sixth, the timetable (as the case may be)

Seven, publicity methods

Eight. Activity flow (the more detailed, the better)

X. Capital budget

If it is a competition, it is also necessary to add award design, scoring standards and entry requirements.

Hello, there is a model essay, please refer to it.

Work-study program and love activity plan

I. Purpose of the activity:

In order to respond to the call of the Provincial Department of Labor and the Provincial Department of Education and effectively cultivate the practical ability of college students, our department has carried out work-study programs and love activities under the sponsorship of Mulin Company. Through this activity, we want students to really enter the society and go deep into it.

Second, the activity planning group:

Chief planner: Director Liang

Deputy planners: Chen Jian, Liu Yijun and Sun Yong.

Auditor: Li Zhihui.

Person in charge: Student Union of Digital Automation Department

Third, the way of activity:

1. First of all, publicize the purpose of this activity among students. The purpose of students is to participate in social practice and exercise their social practice ability.

Participants were selected from the students in the department.

Participants first register at the office.

Participants should have certain eloquence and good knowledge.

Tutors are aimed at all courses of junior high school students.

2. According to the students' registration, the staff will send people to Wangcheng Street for publicity in the form of leaflets.

The aim of Mulin Company is to offer love, let food spread all over the society, and let love warm the world.

4. The expenses of this activity are exclusively sponsored by Mulin Company.

Fourth, the activity time plan:

1. This activity is planned to last for one to two months (September 20th to165438+1October 20th).

2.9.20 to 1 October1publicize among students and organize the selection of tutors.

3.10 will be publicized to the public from February 2 to10/0/0/7.

4. The counseling ended on June 65438 +065438+10/October 65438 +07.

5. Summarize that this activity lasts from1October 1 17 to1October 165438+20.

Verb (abbreviation for verb) Activity personnel arrangement:

1. Mulin Company is sponsored by the Presidium and the Social Practice Department.

2. Activities are planned by the Presidium and the Learning Department.

3. This group is responsible for the activity audit.

4. The office is responsible for activity notification.

5. The activity leaflets are the responsibility of the Network Department and the Propaganda Department.

6. The selection of activists is the responsibility of the presidium, youth league and ministers.

7. Each department should send a representative to distribute leaflets.

8. Family education is the responsibility of the Ministry of Life and the Ministry of Sports.

9. Family education is the responsibility of the Ministry of Life and the Ministry of Sports.

An overview of intransitive verb activities;

The activities are summarized in the form of cultural festivals. We will invite hospital leaders, department heads, Mulin Company heads and relevant parents to attend.

Work-study program

One. Activity background

The social form is changing with each passing day, and human resources are the top priority. Today's society demands higher and higher abilities of college students. At the same time, a large number of students in school are eager to go to the society, and at the same time exercise themselves and serve the society!

Two. The significance of the activity

Through work-study programs, students in our college will receive financial assistance. Exercise your work platform and serve the society. At the same time, they start from small things and cultivate a sense of responsibility and the spirit of hard work to adapt to the future society. At the same time meet the needs of employers.

Three. I-word duration

Every Saturday or Sunday and legal holidays.

Four. Activity content

According to the needs of employers, our college will select students who have sales promotion (advertising and distributing leaflets), shopping guides, etiquette services, cleaners and other jobs. And send them to the corresponding posts to cooperate with the work. We will take this process seriously, screen out responsible, experienced and diligent students as much as possible, and supervise their work, so as to truly cultivate ourselves to serve the society.

Verb (abbreviation for verb) organizer of the activity.

Jiangxi university of science and technology college of applied science

Work arrangement of intransitive verbs

1. The Practice and Employment Department of the College Student Union recruits students for the whole school according to needs, and selects students with high ideological quality, strong sense of responsibility, hard work and work experience through strict interviews and screening at different levels to form a service group.

2. Reach a cooperation agreement with the employer and sign the corresponding contract. Clarify the rights and obligations of both parties, and regard the principal responsible persons of both parties as legal representatives and contacts.

3. Working hours are usually set on holidays. If possible, you can recommend it at other times ... ";

Question 8: How to write the investment plan? You need to do the following analysis in advance before you can make an investment plan.

1: fully understand your product.

Including: What kind of development stage is the product in? What is its uniqueness? What is the method for enterprises to distribute products? Who will use the products of the enterprise and why? What is the production cost and price of the product? What is the enterprise's plan to develop modern new products? Attract investors to the products or services of enterprises, so that investors will be as interested in products as venture entrepreneurs. In a business plan, entrepreneurs should try to describe everything in simple words? Entrepreneurs have a very clear definition of goods and their attributes, but others may not know what they mean.

2. In the market competition

Venture entrepreneurs should carefully analyze the situation of their competitors. Who are the competitors? How do their products work? What are the similarities and differences between competitors' products and our own products? What are the marketing strategies adopted by competitors? It is necessary to clarify the sales, gross profit, income and market share of each competitor, and then discuss the competitive advantage of this enterprise relative to each competitor, and show investors that the reason why customers choose this enterprise first is

3. Understand the market more comprehensively.

4, the policy of action

5. What kind of management team do you have?

6. Excellent plan summary

The plan summary is listed in front of the business plan, which is the essence of condensed business plan. The plan summary covers the main points of the plan, making it clear at a glance, so that readers can review the plan and make judgments in the shortest time.

The summary of the plan generally includes the following contents: company introduction; Main products and business scope; Market overview; Marketing strategy; Sales plan; Production management plan; Managers and their organizations; Financial plan; Capital demand, etc.

In the plan summary, the enterprise must also answer the following questions: (1) the industry, business nature and scope of the enterprise; (two) the contents of the main products of the enterprise; (3) Where is the market of the enterprise, who are the customers and what are their needs; (4) Who are the partners and investors of the enterprise; (5) Who are the competitors of the enterprise and what influence the competitors have on the development of the enterprise.

7. Market forecast and marketing strategy

When an enterprise wants to develop a new product or expand into a new market, it must first make a market forecast. If the forecast results are not optimistic, or the reliability of the forecast is doubtful, then investors will have to take greater risks, which is unacceptable to most venture capitalists.

Market forecast should first predict the demand: Is there a demand for this product in the market? Can the degree of demand bring the expected benefits to the enterprise? How big is the new market? What is the future demand development trend and its state? What are the factors that affect demand? Secondly, the market forecast also includes the analysis of the market competition situation and the competition pattern faced by enterprises: Who are the main competitors in the market? Is there a market gap that is beneficial to the products of this enterprise? What is the expected market share of this enterprise? When we enter the market, how will our competitors react and what impact will these reactions have on the enterprise? Wait a minute.

In the business plan, the market forecast should include the following contents: a summary of the current market situation; Overview of competitors; Target customers and target markets; The market position of the products of this enterprise; Market area and characteristics, etc.

Marketing is the most challenging link in enterprise management, and the main factors affecting marketing strategies are: (1) the characteristics of consumers; (2) the characteristics of the product; (3) the situation of the enterprise itself; (4) Market environment factors. What ultimately affects marketing strategy is marketing cost and marketing benefit.

8. Financial planning

Projected balance sheet; Estimated income statement; Analysis of cash receipts and payments; Source and use of funds.

The financial planning of an enterprise should be consistent with the assumptions in the business plan. In fact, financial planning is closely related to enterprise's production plan, human resource plan and marketing plan.

Question 9: How to write the content and format of the marketing plan?

1. Executive Summary and Key Points of Marketing Plan

Trademark/pricing/important promotion means/target market, etc.

2. Current market situation

(1) Market situation: current product market/scale/advertising/market price/profit rate, etc.

(2) Product status: varieties/features/prices/packaging currently on the market.

(3) Competition: the main competitors in the current market and their basic situation.

(4) Distribution status: sales channels, etc.

(5) Macro-environmental conditions: consumer groups and demand conditions.

3. Situation analysis

Advantages: Advantages in sales, economy, technology, management and policy.

Disadvantages: Disadvantages in sales, economy, technology, management and policy (such as policy restrictions such as industrial control).

Probability: Market probability and assurance.

Threat: the biggest threat and risk factor in market competition.

To sum up: how to foster strengths and avoid weaknesses, give play to one's own advantages and avoid disadvantages and risks.

4. Marketing planning to achieve the goal

Financial objectives:

The company's sales revenue forecast for the next 3 or 5 years (if the financing is successful):

(Unit: 10,000 yuan)

Marketing objective: What is the gross profit margin of sales cost?

5. Marketing strategies adopted in marketing planning

Target market:-

Positioning:-

Product line:-

Pricing: the composition of product sales cost and the basis for setting sales price, etc.

Distribution: distribution channels (including agency channels, etc. ).

Sales team: formation and incentive mechanism, etc.

Service: after-sales customer service.

Advertising: the form of advertising.

Promotion: promotion method.

R & ampd: product improvement and new product development plan.

Market research: the main means and measures of market research.

6. Action plan

Marketing activities (time) arrangement.

7. Expected income statement and other important financial planning statements

8. Risk control: risk sources and control methods.

Marketing plan step directory 1. Overview 2. Analysis of market conditions. Goal 4. Marketing strategy. 4P combination strategy 6. Action plan. Cover? The cover of the plan can provide the following information:

(1) the name of the plan; 2 planned customers; (3) The name of the planning organization or planner; (4) Planning completion date and planning applicable time period.

The main body of the planning book mainly includes:

First, the planning purpose. At the beginning of the opening of the industry, there was no systematic marketing strategy, and it was necessary to plan the marketing plan according to the market characteristics.

2) Analyze the current marketing environment.

1 Market Status and Market Prospect Analysis:

① Marketability, actual market and potential market conditions of products.

(2) Market growth, which stage of the market life cycle the product is currently in. What is the marketing focus of product companies in different market stages, the effect of corresponding marketing strategies, and the impact of demand changes on product markets.

(3) the acceptability of consumers, which requires planners to use their own information to analyze the market development prospects of products.

For example, the planner made a wonderful judgment on the product market by analyzing the risk of a brand mouthwash entering the market in Taiwan Province Province and the case of marketing and advertising planning in Diana. As pointed out in the product market growth analysis:

(1) The good performance of the similar product Listerine shows that the risk of Germany entering the market is very small. ② The widespread acceptance of another similar product in the market indicates that Listerine has defects. (3) Mouthwash belongs to family members' products and has a great market.

(4) The improvement of living standards and the increase of the middle and upper classes indicate its future market growth.

2. Analyze the influencing factors of product market.

This paper mainly analyzes the uncontrollable factors that affect the product, such as macro-environment, political environment and residents' economic situation, such as consumer income level, consumption structure change and consumption psychology. For some products that are greatly influenced by technological development, such as computers, household appliances and other products, the influence of technological development trends should be considered in marketing planning.

3) Analysis of market opportunities and problems.

The marketing plan is ... "";

Question 10: How to write a work plan 1, its purpose, significance and importance.

2, the specific implementation plan, work content, time, methods, steps and expected results.

3. Specific measures.

4. Job requirements.

5, organization and leadership, safeguard measures. 6. Work summary.