What is national marketing?

National marketing is mainly a trading mode that transforms one's labor, skills and ideas into actual income through the Internet platform.

From the marketing point of view, there must be media attributes; You should have a good relationship in word-of-mouth recommendation. Therefore, based on the media attribute of WeChat circle of friends, the mass communication attribute of WeChat, and the increasingly weak social characteristics of WeChat, it is possible to carry out marketing nationwide, but we must grasp the degree, including word of mouth and authority.

On social media, everyone is a channel. When participating in the brand's national marketing system, everyone must operate as a separate brand, that is, not simply brushing friends and sending WeChat groups, but based on the model of "WeChat interaction-relationship community -O2O". That is to say, we should first subdivide friends and regroup comments, and then further interact, greet and send blessings to WeChat friends on a regular, personalized and one-to-one basis. Further build the circle of friends and WeChat group into a relationship community between themselves and WeChat friends, discuss and share around some common interests and topics, entertain games and recommend comments. When the relationship intensity, activity and recognition are high, the O2O-style national marketing will be carried out, that is, the internal marketing of forwarding or recommending the official account of brand WeChat.

This means that national marketing needs to strengthen the intensive training of individual rationality and compliance of WeChat operation, instead of simply and rudely brushing friends circle and sending WeChat group.

The core of national marketing is that individuals are the main body, everyone comes to the market and everyone is the channel. In national marketing, personal channel is the main channel, and brand products, services, promotions and activities are delivered based on personal trust.