What are the skills of home improvement marketing speech?

With the increase of people's demand for housing, the home improvement industry is becoming more and more popular. In order to improve their sales performance, home improvement salesmen must learn the skills of home improvement marketing. What are the skills of home improvement marketing? Study with me.

What are the skills of home improvement marketing speech?

1. If you want to sell your home improvement products to customers, then you should study what customers think, care about and want to know, and then make targeted recommendations to temper your words, so that customers will care about what they say.

2. If you want to invite customers by phone, then the content of your own home furnishing marketing speech should focus on the relevant interests of customers, and you should find three reasons for customers to listen to yourself. Therefore, in the case that the customer is willing to listen to himself, say what the customer is interested in within one minute, thus arousing the customer's interest. This is a successful telephone invitation.

3. Attract customers' attention with benefits. For example, Miss XXX, I am Zhou Xiao from XXX Company. The designer of our company has studied the disadvantages of your residential apartment for one month and worked out several sets of solutions. Our company will hold a decoration consultation meeting this weekend, and there will be one-on-one excellent designers to provide you with reference opinions. One more idea, one more suggestion, and more understanding of professionals' thinking about their home decoration will definitely inspire and help your decoration! When do you think it is convenient for you to come, morning or afternoon?

4. The information contained in this speech is as follows:

(1) Residential apartments have disadvantages: they consider customers from their perspective. Explain that customers have needs, and they are here to provide solutions for customers.

(2) Excellent designers study apartment type 1 month: this is to tell customers that our company is a professional design company, and it took a month, which is to show our professionalism to customers with data.

(3) We will provide you with one-on-one free reference consultation: this is from the customer's perspective. Free consultation is an advantage for customers, and it costs nothing anyway.

(4) One more idea and one more suggestion, and learn more about the home improvement market: this is a commitment to the interests of customers, ensuring that customers will gain when they come, and will not come for nothing.

5, you can also use data to explain and invite, which can be more vivid. For example, Miss XXX, I am Zhou Xiao from XXX Company. XXX, the chief designer of our company, has made three sets of scheme designs and budgets for your apartment. All five owners of the same apartment in your community have come to see it and said it is very good. Two of them have saved at least 10% of the decoration cost because of the designer's good design, and have already signed the bill. Why don't I make an appointment with our chief designer for you, and you can come and talk to him tomorrow, which will definitely provide great inspiration and help for your house decoration.

6. The information contained in this speech is as follows:

(1) The chief designer and the three schemes can arouse customers' interest and deepen their trust.

(2) Use the customer evaluation and approval data of the same community and apartment: 5. Save money 10% and bring the benefits of the program budget to customers.

(3) I'll make an appointment for you: remind customers not to come casually, and you can get the best service after making an appointment.

The above is a detailed introduction to the marketing skills of home improvement, hoping to provide some help to friends in need. If you want to improve your sales performance, then you must make targeted recommendations and temper your words, so that your customers will care about what you say.