The influence of bad reviews on businesses

1, bad reviews have an impact on the store's traffic, and the rate of bad reviews will affect the store's ranking, resulting in a decline in the baby's traffic.

2. Bad reviews will affect store registration activities. The DSR score of this store is average. Bad reviews with low scores need a lot of 5 points to recover. If the DSR score of the store is lower than 4.6, the official marketing activity cannot be registered.

3. Bad reviews affect the store conversion rate. Baby's evaluation content is poor, and other buyers who want to buy it will be entangled in whether this product can be purchased with confidence, thus affecting the conversion rate of the store.

According to the existing rules, the bad reviews of Taobao stores can be modified or deleted. Buyers can directly delete comments, or modify the types and contents of comments. However, only one revision is supported, and comments cannot be re-evaluated or modified after deletion.

It should be noted that the scores of bad reviews cannot be modified, that is, the three DSR scores of baby description, store service and logistics service cannot be modified once they are made.

So how to maintain a good evaluation effect and how to effectively reduce bad reviews?

1, the buyer takes the initiative to take care of the user after receiving the baby, and sends a text message or Want Want message to remind the buyer to inspect the goods. If you have any questions, please contact customer service in time, and please don't make bad comments at any time.

This method can avoid most bad reviews, because normal buyers want to solve the problem and will not give bad reviews at will. If it is a malicious bad review, you can complain.

2. Contact and comment Some buyers may give bad reviews directly without communicating with customer service. In this case, we need to monitor the evaluation in time. Once a bad review is found, we will immediately contact the buyer to handle it and ask the buyer to repair the evaluation content.

It should be noted that if the buyer promises to modify the bad reviews, we should prepare a favorable copy and send the review link to the buyer, so that they can modify the comments in Aauto more quickly.

If it is troublesome, some buyers are unwilling to operate.

3. Analyze the causes of bad reviews and give corresponding solutions. Under normal circumstances, buyers will not give bad reviews for no reason. So when buyers give us bad reviews, we must analyze the reasons. Customer service can take the initiative to ask the buyer why there are bad reviews. After we understand the reasons, we can see how the store can improve and reduce such bad reviews.