Creative scheme of Mid-Autumn Festival marketing activities

Creative scheme of Mid-Autumn Festival marketing activities

Creative planning of Mid-Autumn Festival marketing activities. It is necessary to make a plan before the activity begins. In order to ensure that work or things can be carried out in an orderly manner, it is often necessary to make detailed plans in advance. Planning is a detailed process to solve a problem or a project or a theme. The following is the creative scheme of Mid-Autumn Festival marketing activities.

Creative Plan of Mid-Autumn Festival Marketing Activity 1 I. Purpose of the Activity

This promotion is mainly based on the consumption of moon cakes in Mid-Autumn Festival to drive store sales and activate moon cake sales with the image of the store. It is estimated that the average daily sales will increase by _% ~ _% during the promotion period.

Second, the activity time

20__ _ _ ~ _ _ _ _ _ _ _ _

Third, the theme of the event

Reunion for the Mid-Autumn Festival.

Four. Arrangement of promotional activities

Activity 1:

1, buy more than 200 Mid-Autumn moon cakes and get a movie ticket.

2. Buy more than 300 Mid-Autumn moon cakes and send an electronic coupon to 50 yuan Supermarket.

Activity 2:

During the activity, after spending in the supermarket, the words "Zhong", "Qiu", "Kuai" and "Le" will randomly appear at the bottom of each printed computer receipt. Collect four words to redeem the Mid-Autumn Festival gift package!

Mid-Autumn Festival gift package can be defined as: a box of brand moon cakes+10 yuan supermarket coupons +2 movie coupons.

Activity 3:

On a full moon night, the shock lasts 10 minutes! During the event, the supermarket area specially launched the "10 minute snap-up" activity, and all the regular-priced goods in the market were 20% off! Competing for speed, grabbing is earning! Moon cakes also participate!

Verb (abbreviation of verb) integration and popularization

(1) advertisement

In internal TV advertisements, promotional advertisements are launched every other day.

(2) Publicity and promotion

1. Make leaflets and actively promote all kinds of promotional information.

2. Public micro-signal promotion information.

3. Broadcast relevant promotion information every hour from opening to closing in the morning.

(3) Shop layout

1, OTC

(1) Do Mid-Autumn Festival publicity above the free parcel locker.

(2) On the protective frame, the wall columns are packed and some holiday color pages are pasted to create momentum.

(3) Balloons or vertical banners can be hung at the entrance of the supermarket, and the banner of "_ _ supermarket celebrates Mid-Autumn Festival" can be hung.

2. On site

(1) Decorate the walls of main passages and slopes with self-adhesive stickers to enhance the festive atmosphere.

(2) Store display should be creative and eye-catching.

Matters needing attention about intransitive verbs

1. If the arrangement of off-site promotion is difficult to coordinate with the Municipal Appearance Committee, it can only be promoted off-site on the top of the free parcel box.

2. The marketing department should strictly follow up and correct any abnormality in time.

Creative Scheme of Mid-Autumn Festival Marketing Activities 21. Theme:

Happy Mid-Autumn Shopping Festival, lucky draw every day.

Second, the activity time:

September 9-September 18 (10 days)

Three. Main activities:

Activity 1: Shopping in 50 yuan with prizes every day.

1. Activity time: September 9-September 18.

2. Activity content: During the activity, customers can exchange a credit card for one lottery ticket, and 100 yuan for two lottery tickets, and so on. Customers can participate in the circular lottery held at 6 pm every day with the lottery ticket. A lottery ticket, many chances to win.

3. Award setting:

First prize: xx automatic washing machine, 10 set per day, 10 set per day *** 100 set per day.

Second prize: xx induction cooker, 20 sets per day, 10 day ***200 sets.

Commemorative prize: a set of Libai barrel washing powder, 100 barrel/day, 10 barrel/day *** 1000 barrel.

The winner will receive the prize within 3 days from the date of winning the prize.

5. Winners are required to pay 20% personal income tax, which will be collected and remitted by Xinglong Mall.

6. The final interpretation right of this activity belongs to Xinglong Mall.

Activity 2: Mid-Autumn Moon Cake Festival

1, Top Ten Gift Boxes for Cakes in China: Ten brand mooncakes from Beijing Daoxiang Village, Beijing Holiland, Shanghai Xinghualou, Xi Miqi, Guangzhou Restaurant, Guangzhou Lianxianglou, Zhongshan Budweiser, Chengdu Tianlun, Xinjiang Maiquer and Hong Kong Ronghua gather here, and you can taste the top ten brand mooncakes in China by buying one box.

2. Four versions of Mid-Autumn Festival gifts are quick: the teacher's kindness is unforgettable-to send the teacher, to know the grace of the encounter-to send the leader, the family is supreme-to send relatives, to reciprocate-to send friends.

3. On September 8th, at 6pm, the Happy Mid-Autumn Shopping Festival was grandly opened.

On the evening of April 18, 18: 30-20: 30, the "Mid-Autumn Festival Night" was a large-scale song and dance party.

5. From September 9 to September 7, 17, a large-scale show and special performance by well-known moon cake manufacturers.

6. Crab exhibition, alcohol and tobacco exhibition, fruit exhibition

Activity 3: Related promotion activities:

Teachers' Day department stores send gifts.

Wedding big action-wedding supplies month, gold shop, men's and women's clothes, bedding wedding gifts.

On September 9th, Xinglong Shoes City 99 yuan =200 yuan bought shoes.

Autumn clothes are all on the market.

Creative Scheme of Mid-Autumn Festival Marketing Activity 3 I. Purpose of the Activity

1, using Mid-Autumn Festival event marketing, through the Mid-Autumn Festival warm-up activities, enliven the scene atmosphere and improve the customer visit rate;

2. Through warm-up activities, gather popularity for the project marketing center and improve the visibility of the project;

3. Expand the influence and popularity of the project through word-of-mouth, enhance the good social image and lay a good word-of-mouth foundation for later sales;

4. Give back to old customers, stabilize customers' mood, and improve purchasing confidence;

5. The activities are interspersed with project propaganda films to realize diversified publicity of project advertisements.

Second, the theme.

"Full Moon, Happy Mid-Autumn Festival" ——xxxx Mid-Autumn Festival Customer Appreciation Meeting

Third, the activity time

Thursday, September 4th, 20xx 18: 30 ~ 2 1: 00.

Fourth, the venue

"xxxx" marketing center

Verb (abbreviation of verb) activity content

Main forms: cake diy activities, live hot show, lottery, business alliance.

1, cake diy

Activity time: September 4th, 20xx 18: 30 ~ 20: 30.

Venue: xxxx Marketing Center

Participants: Old customers, intended customers and new customers on site need to register to participate in the activities.

Activity content: Invite the cake master to demonstrate the practice of hand-painted cake. Under the guidance of the cake chef, customers and guests experienced the fun of doing it themselves and hand-painted their own exclusive cakes (customers can participate freely during the event).

The cake was made in advance. Customers who participate in the activities only need to collect materials such as cakes, cream and jam, and draw or write on the cakes. Cakes drawn by customers will be given to customers as souvenirs on the spot.

2. Thermal field performance

Goal: attract people around you with wonderful performances, make people stay at the scene for a long time, gather popularity to create a better atmosphere at the event site, drive customer visit rate through word of mouth, and expand the influence and popularity of the project. Interspersed with project knowledge questions and answers, deepen the spread of project advantage customers.

Activity time: September 4th, 20xx 19: 00 ~ 20: 30.

Venue: xxxx Marketing Center

Participants: all customers of the marketing center.

Activity content: Mid-Autumn Festival song and dance performance (program skewering)

3. Lottery activities

Purpose:

Attract old and intended customers to the marketing center to participate in activities in the form of lottery, retain on-site customers in the form of lottery, and maintain the atmosphere of the marketing center giving back to old customers in the form of lottery.

Activity time: 20: 40 ~ 2 1 point.

Target audience: old customers and prospective customers who have paid the subscription fee.

Activity form: When the customer arrives at the marketing center and arrives at the front desk, the front desk will put the supplementary volume of the customer's invitation letter into the lottery box as the lottery volume.

After the event, a lucky draw will be held, and the field personnel will be randomly selected to set the lucky draw prize: the first prize (1); Second prize of washing machine/refrigerator (within 800 yuan) (5); The third prize of rice cooker/steam steamer (within 200 yuan) (10); Jiahua Voucher (50 yuan).

4. Merchants Alliance (negotiate with the property management company and Jiahua Cake about the specific exhibition time and price)

Activity time: 20xx September 2 ~ September 8 Venue: "xxxx" Marketing Center invites the alliance units to participate.

Alliance form: Alliance merchants participate in Mid-Autumn Festival activities of our company, and our company provides or rents suitable booths for them to display moon cakes or other commodities, which increases the visibility of our project site.

Alliance merchants come to our marketing center to sell moon cakes or other products, and bring their own sales props (outdoor umbrellas, tables and chairs, etc.). ).

Sixth, feedback from old customers.

Objective: To give back to old customers, stabilize their emotions and improve their confidence in buying.

Customer feedback objects: customers who have paid the registration subscription fee and customers who intend to register.

Feedback time: September 4-8, 20xx

Giving back: giving back gifts.

Incentive Gift Settings: Jiahua Gift Package (within 30 yuan)

Quantity: 150 people

Seven, customer invitation

Invitees: customers who have paid the subscription fee and interested customers. Invitation period: August 25th to September 4th.

Number of confirmed visitors: August 3 1.

Note: In order to ensure the activity atmosphere and word-of-mouth advertising of the project, the family members of the company are invited to participate in related activities on the day of the activity.