Consumers send messages after shopping.

The first reason is that the merchant has already learned the identity information of the buyer, and the buyer gives bad reviews to the goods, which is particularly easy to affect the sales volume and reputation of the store. The second reason is that the platform cannot establish an offline supervision system, thus effectively ensuring that consumer disputes in the transaction process can be reasonably resolved.

As we all know, when we buy goods online, most of us can choose comments according to our real feelings. Some merchants aim at consumers' psychology, and they prefer to use one-yuan red envelopes and two-yuan red envelopes as rewards to ensure users' favorable comments on their products. If the favorable rate of a product is as high as 95%, then the platform will bring certain traffic and exposure to the product. However, the quality of some products is worrying. After completing the bad review, consumers found themselves bombarded by text messages.

The first reason: the merchant knows the user information. Only after the user places an order can the merchant complete the delivery process through the user information and user address. In this way, within two or three days in other provinces and one day in the province, the merchants can transport the goods to their destinations. However, this brings disadvantages. Firstly, enterprises have thousands of user information. When faced with bad reviews, most merchants will lock users with bad reviews and send them short messages. In addition, some merchants call users to eliminate bad reviews.

The second reason: offline supervision is not in place. The platform audit department and the platform supervision department will only pay attention to the consumption disputes that occur on the online shopping platform, but they cannot interfere with the offline communication between merchants and users. If some merchants get the user's WeChat information, at this time. When the two parties chat through WeChat, it is difficult for the online shopping platform to dig out evidence. The same is true for merchants to eliminate bad reviews, and some platforms are not familiar with merchant routines.

In fact, all major commodities have a return mechanism. If the quality of a commodity does not meet our expectations, we can completely solve the quality problem of the commodity by returning it. But we should fill in the return information according to the actual situation, instead of following the advice of the merchant, because the buyer doesn't like it and chooses to return it.