On-line activity program for women's day on March 8

In order to ensure the smooth development of work or things, it is often necessary to make a careful plan in advance, which is the detailed rules, steps and arrangements for implementing a specific action. What are the characteristics of an excellent scheme? The following is the online activity plan for March 8 Women's Day that I have compiled for you. Welcome to learn from it, I hope it will help you.

38 Women's Day Online Activity Program 1 I. Background and Purpose:

Simulated hospital background:

Three-level first-class general hospitals have a certain popularity and reputation in the local area, and the main departments are internal medicine, surgery and dermatology. Gynecology is in a relatively weak position, and its advantages over secondary hospitals lie in attending doctors and equipment.

Planning purpose:

"March 8th" Women's Day has always been a positional war between hospitals, and marketing techniques have emerged in an endless stream. The theme activities are mainly donations, free clinics, gynecological examinations and treatment concessions, which are also promotional activities. But now all hospitals are doing this, for one thing, it is not creative, and for another, it is not attractive to consumers. How to innovate in the current increasingly fierce competition? I think cross-industry integration should be used to improve the brand value and connotation of hospitals, expand the local social influence of hospitals, and improve the visibility and reputation of hospitals among female consumers.

Second, the core theme of the activity: healthy women are happy partners.

Third, the cooperation unit:

Organizers: xx Women's Federation and xx Health Bureau.

Organizer: xx Hospital

Co-organizers: xx Insurance Company, xx Bank and xx School.

Media publicity units: Ruili Magazine, Everyone's Health Magazine, xx Evening News, xx Health Information Weekly, xx TV Station, xx TV Station and xx Mobile TV Station.

Fourth, the general idea of the activity:

On June 1 day and March 1 -8, the discount card for gynecological physical examination was launched, and local women's magazines or newspapers were joined together. If it is Fuzhou, it will give priority to newspapers such as Fuzhou Daily to deliver to readers in the form of pages, and advertise and publicize in the mass media pages. At the same time, promote it in the form of news on local TV. Through activities, attract urban female groups to participate in activities organized by hospitals, recognize hospitals and accept hospitals;

March 7th is Girls' Day. Take this opportunity to train potential female consumers as backup consumers through campus public relations activities. Because the hospital operation cycle is quite long, it is necessary to cultivate the hospital brand awareness of female consumers in advance after 3 -5 years, so as to tap the consumer group of school teachers.

3. All major banks or insurance companies have wealth management products or insurance products specifically for female consumers. Many salesmen and staff of banks or insurance companies are women, and the interaction and integration of gynecological projects and accident insurance projects has affected two major consumer groups, female employees of insurance companies and her female medical insurance customers.

On March 8th, most units gave women a half-day holiday, that is, in the afternoon. You can't throw away the traditional preferential activities, because others are doing it. If you don't do it, you will lose the market. However, as a general hospital, you can't do a health survey in the name of the Women's Federation and the Health Bureau like the Maternal and Child Health Hospital, nor can you serve only a few people like a specialized maternity hospital. Therefore, you should publicize it on a large scale, operate it on a small scale, and build specific projects for specific consumer groups.

5, 3.8 is Women's Day. In this festival, as men, there will be more or less imbalance, and at this time, few media or units pay attention to and care about men. Then, in view of this phenomenon, the hospital launched a harmonious family card, which was distributed to men who had a good relationship with her through the hand of a woman who came to our hospital on March 8, and then held a special activity of caring for men on Saturday or Sunday.

Verb (abbreviation of verb) promotion strategy:

The first stage: the lead-in period (news propaganda and market warm-up period) is from February xx to March 8th.

Combined with the nature of our hospital as a general hospital and the characteristics of Women's Day on March 8, under the premise of "focusing on me and making use of the market to create momentum", we fully image and package the project with the help of the social influence of the media. Our hospital integrates the corresponding publicity activities while the activities are going on, and at the same time fully publicizes its strength. The hospital's service characteristics and expert equipment promote the activities smoothly through the publicity and hype of the activities themselves, using news hype and self-reported hype.

Publicity objectives: news foreshadowing and market preheating before the festival promotion activities, fully shaping the image of the real estate, attracting the attention of the target audience, creating the market and creating a good atmosphere at the scene.

Propaganda technique: Introduce the core theme of this activity "Healthy women, long-term happiness". Promote the concept of "health is happiness"

Publicity strategy:

1. Set up a column in the health section of local mainstream mass media, and publish information on healthy eating for women in the name of hospital health consultants.

2. Put relevant soft articles in local mainstream mass print media, supplemented by a small amount of hard advertisements.

3. On March 6th, 7th and 8th, local TV media publicized in the form of news, because the cost of news is lower than that of advertisement, and the audience is easy to believe, and the arrival rate of information is much higher than that of advertisement.

4. Expand: Join hands with local or well-known women's magazines, such as Ruili or Health Magazine, and exchange the number of books for the number of pages, such as subscribing to 200 copies of four pages. Two pages are dedicated to hospital image promotion, and the other two pages are dedicated to six-page activities in the form of vertical advertisements on the right side of the magazine. On the second page, I posted a discount card made by our hospital, which can enjoy preferential contents such as priority registration, reduction of registration fee and free gynecological examination. Subscribed magazines are used by hospitals to give to female clients in hospitals.

5. In line with the principle of "mutual benefit, three parties benefit", cooperate with other units, publicize our hospital at the same time, and give preferential treatment to female employees of cooperative units. With the work permit of the cooperative unit, patients who come to our hospital can enjoy preferential policies such as registration fee reduction or exemption, or give small gifts as promotional products.

The second stage: February 25th to March 5th is the heating-up period (market preheating).

Hospital projects have a long operation cycle and obvious regional characteristics. Women's Day is a short-term activity, so we should establish the guiding ideology of "making a quick decision". Who will make a fuss about Women's Day after March 8th? At the same time, the hospital also has its own business, and can't be dragged down by the March 8 th activities. But for the whole hospital, we should be prepared for a protracted war. According to the characteristics of the market recovery period, we will set about establishing strong promotion and sp activities.

Stage goal: seize market share in the first time.

Marketing strategy:

Publicity strategy: newspaper and TV advertisements as the main part, supplemented by event marketing, to provide more convenient and preferential conditions for medical treatment, to make pure medical guidance advertisements for the main selling points, to strongly cooperate with on-site activities, and to give play to the soft articles and emotional demands of news hype to cooperate with publicity, so as to achieve the purpose of medical treatment upsurge.

Sp activity:

1. Join hands with local banks. (1) During the March 8th Festival (February 25th-March 25th), all female users of bank cards of cooperative units can pay in installments when they visit our hospital. (2) For female employees of cooperative units, preferential treatment and reciprocity can be given by means of group gynecological health examination.

2. Join hands with local insurance companies to integrate gynecological projects with accident insurance projects. In other words, the discount card for gynecological examination and the accident insurance card are interactive to the insurance salesman and her customers. At the same time, it affects two major consumer groups, female employees of insurance companies and her female medical insurance customers.

3. Cooperate with the provincial map to give a special lecture on women's health on March 5th and 8th. Attract intellectual women to attend classes in the provincial map, and distribute promotional materials and discount cards made by our hospital on the spot.

The third stage: the main promotion period is from March 6 to March 8.

Stage goal: enhance image and emphasize service.

Stage Purpose: Summarize the experience through the sales feedback in the first two stages, and quickly adjust in all aspects, including price, payment method, promotion method, publicity and packaging, etc. So as to better meet the market demand. The speed of publicity in this stage can be slowed down in time, and the word-of-mouth established in the first stage will gradually reach the stage goal.

Marketing strategy:

Publicity mode: newspaper advertising is the main way to form publicity advertisements through image advertisements, testimony, selling point advertisements and urging advertisements. At the same time, with the help of short-distance promotion activities, problems and contradictions in practice can be solved.

Sp activity:

March 7th Girls' Healthy Campus Activities

Theme: Care for girls' health and enjoy a happy life.

March 7th is Girls' Day. We take this opportunity to cultivate potential female consumers as backup consumers through campus public relations activities.

(1) Before February 10, negotiate with the campus community, determine the theme of the event, plan the scheme, and make corresponding promotional items such as pp bags and Yi Labao.

(2) On March 7th and 8th, hospital gynecologists and hygienists were transferred to cooperative schools to give lectures on health popularization and women's health, and girls were given discount cards on the spot.

For festivals like the second online activity plan for Women's Day, the activity must attract competitors by surprise, but at the same time, it also needs sincerity to retain customers. Therefore, the theme of this Women's Day xx beauty salon is determined as follows:

I know your beauty.

Activity time: March 10- 15.

Target audience: women

Activity planning: extend the activity time to 10 day, and warm up three days in advance. Through various advertising programs, let the customer groups suitable for you know the intensity of an activity, set up surprise items at the activity site, keep customers' appetite, and let consumers want to see it on the day of the activity. But also new products can be launched on the same day to achieve the purpose of promotion.

Use more female elements in activities, so that women can feel their own special festivals, so that customers entering the store can form a certain emotional voice.

Purpose of the activity: attract new customers, maintain old customers, enhance the popularity of beauty salons, accumulate good consumer reputation and create a fiery consumer atmosphere.

Second, romantic women's day, be sure to dress yourself up.

Activity time: March 5 -8.

Target audience: women

Activity planning: March 8th is a special day. You can use your birthdays, including your husband's, children's and your own, to come to the beauty salon and enjoy the lowest discount. You can fully enjoy your distinguished status on March 8th Women's Day, and you can also get customized March 8th gifts on that day. Women who don't have birthdays on March 8 can also enjoy the buy one get one free activity as long as they bring their girlfriends. As long as they participate in live interactive activities, you can also get a surprise prize worth 520!

Purpose of the activity: to benefit female consumers, make full use of women's lively love to take advantage of small things, and attract consumers to wait and see. The activity of buy one get one free can induce old customers to bring their relatives and friends, so as to achieve the purpose of bringing old ones with new ones.

Third, la vie en rose is always accompanied by happiness.

Activity time: March 8-March 15.

Target audience: new and old customers of beauty salons.

Activity content

Beauty salons are women's world, and many women come to beauty salons for nursing. Of course, female friends want to show their heads in this flower gathering place, or witness their gorgeous turn, which just encourages consumers to participate in this activity.

Submit your most satisfactory photos to the beauty salon and write down your feelings about beauty. Every customer who participates in the activity can get a gift worth 388 yuan from the beauty salon. The registration date for the event is March 8 to March 12, and the voting time is tentatively 13 and 14. The winners will be announced on 15. You can pay attention to the official WeChat or Weibo of the beauty salon.

The activities are divided into 1, 2, 3 and other awards, and two first prize winners can get a free facial maintenance card for half a year in the beauty salon. Five second prize winners can get a beauty salon skin care set worth 1888 yuan. Third prize 10 free experience card.

Fourth, make you beautiful and make your man move.

Activity time: March 8-10.

Target audience: women

Activity content:

About 1 month, you can get all kinds of prizes when you spend all your money in 280 yuan in xx beauty salon. If you want to win all kinds of awards, it depends on whether you abandon the small and be lenient.

Top matching scheme: give away 1 advanced whitening emulsion with consumer vouchers;

Top-level plan: abandon the small Boda, give up the gifts, participate in the card scratch lottery held by the beauty salon, and surprise men's hearts. This is the top-level plan.

Prizes are divided into: DVD, electric shaver, pocket radio and camera.

38 Women's Day Online Activity Program 3 Activity Background: In March, everything recovers and spring returns to the earth. After the baptism of winter vacation, the pent-up desire for consumption rose again after the Spring Festival. Especially during the Chinese New Year, many female friends work and rest in disorder, staying up late and overeating, which makes their skin condition not optimistic. After going to work in the New Year, women who love beauty are eager to go to beauty salons and health centers for care to remedy problems such as dark circles, acne and dark yellow skin. So March is a good season to develop new customers and increase the sales of beauty salons! Franchisees of major small and medium beauty salons must seize the opportunity to fight to the end!

Theme: Be a happy March woman.

Activity time: March 8-March 15.

Purpose of the activity: to induce and stimulate the consumption of new and old customers and increase the sales of small and medium-sized beauty salons; Create a warm and festive holiday atmosphere and shape a good image of beauty salons; Take advantage of women's important festivals to launch new products and projects to attract different levels of customer groups; The promotion activities of large and medium-sized beauty salon franchisees can promote the brand of beauty salons and improve their popularity.

Activity content:

1, "Be a delicate and beautiful little woman"-On March 8th, all customers who come to the store for consumption can enjoy a 20% discount. In addition, customers who spend more than 200 yuan can get skin whitening care packages from beauty salons for free, and customers who spend more than 500 yuan can get a free facial treatment opportunity.

2. "XX beauty salon pays attention to women's health"-On March 8th, beauty salons can distribute beauty and skin care brochures in communities, shopping malls and office buildings, which indicate the products that beauty salons are selling well. In addition, you can also invite professional lecturers to give lectures on beauty and health care, so that new and old customers can get together and learn the knowledge of beauty and skin care.

3. "Women know how to take care of themselves"-all customers who come to our store on March 8 will get a holiday gift and enjoy a low discount when buying any beauty products in the beauty salon.

Small and medium-sized beauty salon franchise store activity SMS on March 8:

1, March 8 happy woman wind! Xx Beauty Salon has launched various preferential activities, and members can receive generous gifts with their cards. Please go to the store for details!

2. The world is so beautiful because of you! Xx beauty salon wishes you a happy and happy March 8th!

3. Welcome March 8 Women's Day! All friends who spend money in xx beauty salon can enjoy a 20% discount. Please call xxxx.

38 Women's Day Online Activity Scheme 4 On the occasion of March 8 Women's Day, our class one launched a unique and meaningful theme activity "March 8 Women's Day" at the initiative of our class teacher, Mr. X.

In order to match the theme of the activity, our mothers in Class One made a unique and satisfactory work with waste materials, which fully reflected their intelligence and rich imagination. And every work is permeated with the selfless love of the mother for her children!

In order to make this activity more prominent. Before the activity, the teacher carefully planned, put the works on the table one by one, and guided the children to introduce their mother's works. During the activity, the children excitedly appreciated every piece of work made by their mother and proudly said, "Mom made it, mom is great!" " ! Listening to the children's heartfelt praise for their mothers, as mothers, we are deeply moved. Mother acted because of love and was moved by love at the moment.

This theme activity not only gives mothers a platform to show. Through activities, children can truly realize the greatness of their mothers, know how to be grateful to their mothers, love their mothers more and be proud of their mothers.

As a parent, I am very grateful to the teachers for all their efforts in this activity. This activity also made parents deeply realize that kindergartens take every opportunity to plant the seeds of love in young hearts. Not only let children understand the special significance of March 8th, but also sprout their initial gratitude. It has narrowed the distance between parents and children, enhanced the interaction between families, and laid a good foundation for the better development of families. At the same time, it also made mothers have an unforgettable and meaningful "March 8 Women's Day"! ! !

Finally, on behalf of all the parents in the class, I said to all the hard-working teachers in class one, "You have worked hard! Happy holidays! "

38 Women's Day Online Activity Program 5 I. Activity Theme

Xx women's basketball competition, it's more exciting to have you involved!

Second, the purpose of the activity

To celebrate the annual Women's Day on March 8th, the company organized a fun women's basketball game, aiming at enriching women's cultural life, enhancing their physical fitness, selecting women basketball players, improving women's cohesion, and creating an atmosphere of loving sports for the May Games.

Third, the activity time

20xx March x 65438+ 0: 30 pm

Fourth, the venue

basketball court

Verb (short for verb) activist

All female employees

Organization personnel of intransitive verbs

Referee and scorekeeper

Seven. Competition events and rules

1. events: the competition consists of two sub-events: pitching and dribbling.

Throwing events: each player has 10 shooting opportunities, including 3 positioning shots in the three-second zone, 3 positioning shots outside the three-second zone and 4 dribbling layups.

Dribble decomposition: Each player dribbles from the baseline on one side of the basketball court, transports it to the other side of the basketball court, bypasses the basketball stand, and then transports it back to the starting point.

2, the rules of the game: players in the positioning shooting, feet can not move left and right.

When dribbling, players can make a layup in three steps or move the layup with the ball, but the starting point must be outside the three-second zone. When dribbling, players can dribble with one hand or both hands, but they can't hold the ball.

3. Scoring criteria:

Players position shots in the three-second zone, and each shot scores 2 points.

Players shoot from outside the three-second zone, and each shot is 3 points.

Players dribble and lay up, and one goal is 3 points.

When dribbling, the players are sorted by dribbling time, with 7 points for the first player, 5 points for the second player, 4 points for the third player and 2 points for the fourth to tenth players.

If there is any doubt during the activity, it will be decided by the referee after consultation.

Eight. Awards and others

1, the players are sorted according to the total score, and the corresponding material rewards are given before 10.

2. Other unfinished matters shall be discussed by the company's trade union.

Nine, prepare equipment

4 basketballs, 2 stopwatches, 4 pens, scoreboard, sign-in sheet, 4 folders and mineral water.

X. Activity budget

* * * RMB.