Jewelry store Christmas activity plan

In order to ensure that activities can be carried out correctly, it is often necessary to prepare a specific, detailed and targeted activity plan in advance. Good event planning will definitely pay attention to the audience's participation and interaction. Do you know what kind of activity plan can really help us? The following is the Christmas activity plan of jewelry store that I helped you organize for your reference, hoping to help friends in need.

Jewelry Store Christmas Plan 1 1. Purpose of the event:

Relying on the holiday economy, it is self-evident that it is necessary to attract consumers' attention, promote consumers to buy and increase sales through powerful promotional activities. Taking the festival as an opportunity, through planning a series of activities, we will further publicize the brand image of jewelry and improve the brand awareness and reputation. Through diversified promotional activities, the distance between enterprises and consumers can be narrowed, brand loyalty can be enhanced, the flow of people in the store can be maximized, the popularity can be gathered, and the sales performance of specialty stores can be expanded. Nowadays, the jewelry commodity market is not only homogenized seriously, but also the promotion methods of commodities are homogenized seriously. The price of gold is lower than one, and the industry says that cabbage prices are sold. If you want to stand out from the seemingly stereotyped promotional activities, only surprises can win. The power of novel ideas can not be ignored, and it is also the most needed in the current deadlock.

Second, the theme of the event:

"Gold" moves the whole city to "love" XX jewelry, and "marks the price" for love at Christmas and New Year's Day.

Third, the activity time:

20xx 65438+20xx February-20xx65438+1October 3rd.

Four. Contents of promotion activities:

A gift: free when you enter the store.

You don't need to shop, you are polite when you enter the store. During the activity, all customers can receive a beautiful gift for free after registering with DM form. Limited delivery every day, jewelry merchants can choose. At the Shenzhen Jewelry Fair, some merchants presented pearl earrings and jewelry boxes of brand logo, so that customers could share the gifts with their relatives and friends and let more people know about the brand.

Double Gift: Reward Thanksgiving Gift (except special price)

Direct rebate will benefit consumers, and different product promotion combinations will be set according to products in different price segments.

During the activity, gold will be given a discount of 10 yuan per gram, platinum will be given a discount of 20 yuan, K-gold, diamond ornaments and jadeite (the discount proposal will remain unchanged as usual).

If you buy gold, diamonds and jadeite, you should pay RMB XXX less RMB XX, RMB XXX less RMB XX, and so on.

20 cents diamond ring XXX yuan

30 cents diamond ring XXX yuan

Couple ring XXX yuan

Emerald bracelet XXX yuan

K gold pendant +K gold necklace XXX yuan

6 wai 1 diamond-inlaid female ring XXX yuan (detailed products are determined according to their own flagship products)

Triple gift: New Year's Day red envelope gift (voucher)

During the activity, 65,438+000 red envelopes will be distributed on time every morning at 65,438+00 and afternoon at 65,438+06. Red envelopes are distributed in the form of cash coupons, ranging from 100-500 yuan, and red envelopes are 500- 100 yuan, on a first-come-first-served basis.

Four gifts: cash gift on New Year's Day (except special price)

Grab cash 100% wins. According to the purchase amount, cash will be distributed directly through graded lottery, and the cash receipt will be valid on the same day. For the certificate of the customer who catches the cash, the person in charge of winning the prize will indicate the words "winning the prize, this certificate is invalid". The amount and quantity of cash can be divided into 10 yuan, 20 yuan and 50 yuan, 100 yuan, and the quantity can be customized.

Five, heavy ceremony

Couple package-love should be said out loud

In this event, the Diamond Wedding Couple Package is specially launched, and all customers who buy couples' clothes during the festival will receive a beautiful gift. Provide customers with wedding and wedding wishes. You can cooperate with some wedding photography agencies to buy diamond jewelry and give wedding photography vouchers.

40% off gifts and VIP cards

During the activity, customers who spend more than 5,000 yuan at one time will be given VIP cards and enjoy preferential treatment. During the event, we should focus on promoting WeChat WeChat official account, so that more customers can pay attention to WeChat, so as to push more customers in the future.

Preparation before the activity:

1. Color pages can be distributed 7 days before the event and before the end of the event. The promotion of WeChat is essential, which gives authenticated users more means to push information to fans, including time, place, theme, preferential activities, how to distribute promotional gifts and other information. In order to make its publicity coverage wide, the information transmission should be accurate and effective. Conditional can enter the community, and the community distributes publicity materials.

2. The announcement of TV media rolling subtitles should be publicized 7 days before the event and before the end of the event. This kind of publicity is temporary and centralized, and it is necessary to make mobile phone subtitles in local mainstream TV stations and TV stations with high ratings to ensure the widest transmission of information.

3. Newspaper soft articles and DM advertisements have a wide audience in various places. Bus TV advertisements are also a good choice, which can be broadcast during rush hours. There is a large flow of people, and the audience area is mostly office workers. At the same time, it needs strong persistence, and it is released at least 2-3 times every other day in a week. It can also transmit information well from this aspect, and its credibility is also very high, which is trusted by some consumers.

4. SMS promotion, WeChat promotion: using SMS as a platform, publish activity information on WeChat to promote activities; Send information about related activities to old customers, maintain jewelry for old customers free of charge during the activities, and explore potential consumers.

5, combined with the local actual situation, you can also take other effective methods to promote. For example, open-air movies can be shown during the event, and waist and drum teams, gongs and drums teams, cartoon mannequins and electric cars can be invited to March, as long as it can set off the festive atmosphere of November and Mid-Autumn Festival and achieve the purpose of publicity.

Suggestions on wharf layout;

1, arches, colorful flags, carpets, hanging flags, balloons, flower baskets and other traditional ways can be used. The momentum must be great, such as multi-arch, lined up and so on. In order to really create an atmosphere. Decorate the Christmas tree, hang candy on it, dress up Santa Claus in person, and distribute candy leaflets to passers-by. At the same time, the gifts should be placed with momentum and a lot, giving people the feeling that there are many gifts and they are very valuable. Such as waist drum team, open-air movies and so on. One of the purposes is to attract the attention of customers who come to visit and find the location accurately; It is also a supplement to the atmosphere of the scene.

(1) Adjacent blocks: publicity of the layout of adjacent streets and urban trunk roads. Hang flags, banners, etc. They are all designed and made to set off the festive atmosphere.

(2) Outside the store: Red lanterns are hung above the gate. Design and produce Mid-Autumn Festival and National Day theme window advertisements to increase the festive atmosphere;

(3) Flags printed with corporate logo are displayed outside the door, and a large arch is set outside the door. A large theme display board is set in front of the store to release the theme of the event or post posters, and the door is decorated with balloons and bouquets. Posters are provided by the planning department with design templates, and merchants organize to fill in and post them themselves when doing activities.

(4) Be careful about the storage environment. During the activity, the flow of people is relatively large, so we should make corresponding adjustments for this activity. It should be neat and spacious. In particular, the counter must be eye-catching, clean, generous and decent. Jewelry props display highlights the theme and overall brand image. Festival image POP is used with DM single page, with Christmas and New Year's Day as the theme, with holiday promotion activities, and wedding products are added. Holiday discounts are used to reward guests, attract customers and form a strong visual impact.

(5) In-store: a reception desk clearly marked with the logo of the store or jewelry brand should be set up at the door, and a hostess and a shopping guide can be set up if possible. During the eleventh period, there was a large flow of people, and the relevant areas in the store should be set up with rest areas, equipped with service personnel and distributed with gifts and promotional materials. Set up a business publicity desk at the relevant position in the store to display relevant gifts and promotional materials and provide consulting services. The staff asked to change clothes to avoid the inconvenience of not finding one of their own when there was a large flow of people.

Jewelry store Christmas activity plan 2 Activity purpose:

1. Take Christmas and New Year's Day as an opportunity to turn potential customers into actual consumers to boost product sales and increase sales;

2. Take preferential activities as a platform to attract more potential customers to pay attention to brand dynamics and improve brand awareness;

3. Show brand culture through targeted activities, narrow the distance between brand and customer base, and improve brand competitiveness.

Activity time:

65438+February 18 to 65438+February 23.

Activity content:

1, raffle prize

During the activity, the top 50 customers who enter the store every day will get a lottery ticket whether they buy products or not. A lottery ticket consists of a main ticket and an auxiliary ticket. The main ticket is kept by the customer, and the auxiliary ticket is put into the lottery box. On the last day of the activity, the customer won the prize with the second-class coupon and the mobile phone number or ID number.

The number of winners is divided into first, second and third prizes and commemorative prizes. Each grade can set a certain number of winners. The contents of prizes should be diversified, which can be products with different values (rings, earrings, pendants, etc. ), company souvenirs (desk calendar, key chain, business card holder, etc. ), or shopping vouchers or discount vouchers.

2, Christmas angel recruitment

Twenty-four children under the age of 13 were selected as Christmas angels through sea election, and they were divided into two groups under the leadership of their parents during the activity (23-25). From 24th to 25th, every night 19:00-20:00, a jewelry exhibition with the theme of "home, love, emotion and festivals" will be held. Everyone can get a beautiful gift (you can use 0.2 grams of small gold bars) and enjoy a 10% discount on jewelry in the whole store.

3. Jewelry Show Form

The little angel showed the jewelry in the form of a catwalk (in a transparent gift box) and handed it to her father.

Then my father invited my mother from Taiwan Province to Taichung and helped her put it on with the help of the etiquette staff. Finally, the three of us showed our products in the form of a happy catwalk.

Jewelry Store Christmas Activity Plan 3 Activity Theme:

On Christmas Eve, the bells jingled.

Activity time:

The evening of February 24th 18:00—the evening of February 26th18: 00.

Activity content:

1, jewelry appraisal:

During the activity, customers can bring their own jewelry to the store, and our professional jewelry appraisers will identify the authenticity and grade for them free of charge. If possible, this link can continue, which can increase the credibility and affinity of the company brand in the eyes of consumers and help to enhance the brand image.

2. Special products:

During the activity, every store will mainly promote one or two special products every day, and launch market rewards in the form of appropriate discounts or matching sales with other products. From 2/kloc-0 to 25, the category and discount ratio of special goods should be gradually increased, especially the category of goods should fit the love theme to match the Christmas atmosphere.

Matching strategy: if you buy the specified products (main products) at the original price, you can have exquisite special products (mainly small ornaments, such as rings, etc. ) bring a little cash.

3.VIP plan

During the activity, customers who buy a certain number of products at one time can directly become VIP customers, get our VIP special services, and enjoy all special items such as shop shopping discounts, lifetime free jewelry maintenance and cleaning, shopping points and so on.

In addition, some roses can be prepared properly during the activity. On 24th and 25th, the top 20 women who enter the store every day will get one.

Christmas activities in jewelry stores 4 I. Theme of the activities

Red edge express-aunt jewelry brings good luck.

Second, the operation steps:

Specialty store:

The nature of the store, the door of the store and the window are carefully arranged. There are two Christmas trees in front of the store (the height of the trinkets hung on the Christmas trees is 1.8m), ten-meter ribbons, snowflake spray words, Christmas hats and flags, and the trinkets are written with a detailed introduction to the promotion activities;

Three. Introduction of event gifts

1, holiday image pop: Franchisees make their own holiday image pop(x-frame) with Christmas and New Year's Day as the theme or products as the theme, and the main products of the festival are Hongyuan Yuntong series jewelry. Holiday offers are used to attract customers and form a strong visual impact. All the salespeople wear Christmas hats to match the overall holiday image.

2. Image Balloon This activity will be a good opportunity to promote corporate image. Advertising balloons have the characteristics of low cost, and the logo of Cooper Bank is printed on the balloons, which has a strong atmosphere. Balloons will be widely used as mobile advertisements in the Christmas and New Year's Day promotions of Cooper Bank Jewelry, and all children entering the store will be given image balloons.

3.vip card: during the event, customers will be given a vip card when they enter the store, which can be used in cash. (It can only be used after the second consumption)

Customers who spend more than 2000 yuan at one time will receive a beautiful gift. (at the discretion of the franchisee)

The overstocked goods can be sold at a special price.

6. If you have the conditions, you want to prepare milk tea and coffee and provide hot drinks during the event, so that customers can feel the meaning of warm winter.

Fourth, the fun of buying diamonds and gifts is increasing: (customized by franchisees)

Note: The specific consumption amount span is appropriately adjusted according to different markets, and it is up to franchisees to grasp. There are also some gifts and small activities that franchisees adjust themselves.