How can we make a good fruit shop?

1, don't think that the lower the price of fruit, the easier it is for fruit shops to do.

Customers complain that fruit is too expensive, but they actually spend some money, and the amount of fruit is not enough, which makes customers look too cost-effective. For example, they spend 50 yuan, and fruit is only a handful. To make customers feel value for money, the amount of fruit should be sufficient. So the question is not whether the fruit is expensive or not, but the matching degree between the fruit sold and the customer's consumption. At this time, it is necessary to take some fruits with poor quality and low price to meet the customer's demand for fruits.

Therefore, fruit pricing is not based on any proportion, but should consider the market, supply, own profit space, customer spending power and other comprehensive considerations. The ultimate goal is to enable customers to buy enough fruits on the average consumption power, which is the most important. It is necessary for the fruit shop owner to feel from the customer's point of view. For example, if the customers who set their own prices consume 30 yuan, are the customers satisfied with the amount of fruit they get? Have you made a profit?

2. Learn to do small-scale profit-making activities.

In order to increase the number of customers entering the store, fruit shops that are doing well now basically make profits through some small activities. Generally speaking, they include two activities: free and gifts. Besides, free fruit is not free fruit. It's just that honest people distribute fruits and open fruit shops for charity. They gained a good reputation and lost a lot. Free is just a reason for customers to buy, a strategy to attract customers into the store, a gimmick, a concept of our packaging. For example, three people buy it together, and one person is free, which is equivalent to a 30% discount. Isn't it more attractive than just saying 30% off? For another example, if the price of fruit is reduced, it is better to exchange the money saved by the discount for the equivalent fruit. For example, a catty of oranges is more than 50 yuan, and a catty of oranges in 8 yuan is equivalent to a 20% discount. Customers not only got a discount, but also reduced the inventory of oranges. Other ideas are basically the same, and will not change in essence, but the activity form of external packaging has changed.

3. Have a feeling for the market.

When picking up the goods, be bold once in a while. When picking up the goods, the quality and price are better. Just take a little more directly, and don't sell them in bulk when you pull them to the fruit shop. You can sell them in bulk case by case. When displayed in a fruit shop, it can attract customers' attention, and the price of bulk shipment can be relatively cheaper. As long as the price is reasonable, many customers can accept it. When the quantity of fruit goes up, the unit price of customers will naturally increase. After deducting losses, it will earn much more than selling in bulk.

4. Keep the good quality of fruit.

Doing fruit business is to remember that when the freshness of fruit is the best, the price is the best and the profit will be greater. If the freshness drops, the price will also drop, otherwise it will not be sold. When you start to open a fruit shop, you should learn to look at the freshness and maturity of fruits, and what you have learned is all your own experience, which is constantly summarized in the process of wholesale, goods acquisition and storage. Slowly the technology will be mastered, the method will be found, and the loss will be gradually reduced.

More experience sharing in opening a fruit shop, the search function under the circle of friends, and the morning reading class of the fruit shop, welcome to join the circle to communicate with the fruit shop peers. (WeChat official account: fruit shop morning reading class)