How to send short messages to customers during Dragon Boat Festival?

A potential customer friend has a very good impression of Lin Qiong because he often receives short messages from Lin Qiong. Although she couldn't cooperate with Lin Qiong for various reasons, she introduced her to a familiar customer and helped her sign a big order. If you can't do business, you can be friends. If you insist on texting, you may not get a reply, but one thing is certain, that is, you can win a lot of impression points. Lin Qiong said that insisting on texting not only maintained his good relationship with customers and friends, but also expanded his circle of friends. More than one order is attributed to a short message.

In recent years, with the continuous market segmentation and database marketing becoming a trend, more and more businesses also use SMS as a marketing tool for advertising and customer maintenance.

I. Collection and classification of customer information

Enterprise marketing personnel collect the mobile phone contact information of the key personnel of the current cooperative customers on the spot, and report it to the enterprise headquarters after unified arrangement. The relevant information processing personnel (customer service personnel) of the enterprise headquarters summarize the collected information and classify and file it according to the types of customers.

1. Various key information of cooperative dealers.

Various key figures of cooperative dealers include: the names, positions, gender, mobile phone numbers, fixed telephone numbers and other information of the chairman (general manager), the competent manager, the buyer and the financial personnel.

2. End customer information

Terminal customer information mainly includes customer name, gender, customer type (welfare purchase/promotional product purchase/conference present purchase/store counter), mobile phone number, fixed telephone number, etc.

The collection of end-customer information can be started from two aspects: one is to provide its existing end-customer information by using the relationship of cooperative dealers; Second, marketers collect terminal customer information by themselves when developing new customers and visiting terminals. Second, the setting of SMS content

Headquarters designs differentiated and targeted SMS content according to customer types, festivals, promotions and company needs. The content of SMS covers many aspects: brand promotion, product promotion, sales promotion and family communication.

The content of short messages is mainly to maintain customers' emotions, such as New Year messages and congratulations messages. When doing brand promotion, product promotion and sales promotion, try to use friendly words to hide business purposes; Master the frequency of sending, so as not to cause customers' disgust.

It should be reminded that marketers can keep abreast of changes in customer information through business activities and update customer information in time, including the entry of new customer information, the replacement of the person in charge of pharmaceutical companies, and the replacement of customer mobile phone numbers. Marketers should log on to the network to update customer information as soon as there is any information change, so that our communication can be more effective and targeted.