Introduce how to use push.

First, why do many companies fail to promote?

But many companies find that the products are not bad, why their sales team just can't "promote". In fact, it is extremely difficult to operate if you only seek a referral verbally.

For the time being, sales' cognition of recommendation is limited to the recommendation of old customers, and I don't know how to get more people to recommend it. The company has not clearly stated what value it can give the introducer after the recommendation. There is a long-term lack of systematic tool support for the management of introducer and the clue management brought by introducer.

If we think from the perspective of the introducer, we will find that the introducer has not been made, not only for this reason:

1, I want to help you introduce, but I don't know who in my circle has business needs, and I lack the identification and screening of potential clues;

2, there is no content to support me to do word-of-mouth promotion, it is difficult for me to continue to help you introduce;

3. From referral to transaction, there is a lack of process operation and insufficient transparency of process information. I don't know your key follow-up information, and I don't know whether it will be completed in the end;

4. The benefit distribution of referrals is not clear, and often stays in the tacit understanding between me and sales. If there is profit return, I will be more motivated to make recommendations;

In the survey, we found that enterprises must solve the following four core problems if they want to do a good job in recommendation:

1. How to invite more partners to help you make recommendations;

2. How to use the word-of-mouth promotion of partners to make recommendation a sustainable thing?

3. Recommend-close, how to synchronize progress and effectively manage business opportunities (leads);

4. Distribution of benefits after the transaction;

Second, use Jiatui intelligent referral system to build a strong sales network.

The newly-added intelligent recommendation system starts with four demands, empowers enterprises to build fission promotion tools for their sales networks, and makes the recommendation process standardized, streamlined and digitized by opening up online and offline recommendation scenarios.

1, establish every sales network organization, and constantly turn friends and customers around you into partners.

Sales can invite old customers or friends to become the company's partners through face-to-face invitation, SMS invitation, poster invitation and other ways to help sales quickly invite partners to become the company's word-of-mouth disseminators.

Take poster invitation as an example. Invitation posters of different styles contain exclusive invitation QR codes, which support sharing WeChat friends, sharing friends and scanning codes of interested friends. Then, enter the invitation H5 page, fill in the information, log in to Twitter APP, and complete registration and invitation.

2. Partner content empowerment and word-of-mouth promotion continue to gain customers.

The most accurate and effective customer leads come from the continuous word-of-mouth promotion of partners. The process of partners helping enterprises to promote is to turn the accurate flow of their friends into clues, then gradually develop into customers, and finally realize the process of referrals.

The premise of promotion is content. With the content, others can know who you are and what problems you can help me solve. If I need similar products and services, I can contact you.

Therefore, a core highlight of the push-push intelligent recommendation system is that partners will have a push-push system bound to corresponding sales, and corporate promotional materials and content marketing materials will be empowered to partners. When he promotes content in the circle of friends through the push system, the radar will feed back the browsing records of customers' circle of friends in real time, and screen out the intended customers to recommend to sales.

Partners share clues such as accurate traffic brought by material content, and the system will synchronize to sales in real time. Sales can directly follow up and manage these accurate traffic and clues, which is helpful to broaden the private domain traffic pool of sales and build a larger sales network.

3. Establish a completely transparent follow-up mechanism to efficiently manage sales leads/customers.

Partners can recommend sales leads in the following three ways: enter the customer's mobile phone number, pull a WeChat group, and send coupons to customers.

Take entering a customer's mobile phone number as an example. After filling in the customer's name and mobile phone number, you can recommend clues (micro-signal, company name and remark information are optional).

After the sales accept the clue, the partner can know the follow-up situation of the clue synchronously, and the system will synchronize the key operation behavior of the sales to the clue or the customer to the partner, so that the partner can grasp the key follow-up information of the clue in one hand.

Sales can independently improve customer labels and information, and partners can also help sales improve labels and customer information. Joining the smart label system can help sales to intelligently label customers and facilitate sales to better and comprehensively understand/manage customers.

4. Perfect reward mechanism and online commission promotion to ensure the interests of each partner.

When the customer recommended by the partner clinches a deal, it can be sold to the partner according to the commission distribution ratio set by the enterprise or according to the actual situation, and the partner can initiate an online withdrawal application to make the recommendation more dynamic.

5. When sales leave, all partners and clue resources stay in the enterprise and become the fixed assets of the enterprise.

All customer resources obtained through partners are deposited in the enterprise private domain traffic pool. After the clue leaves, the partner can also hand it over to other sales to avoid the loss of resources.