What is the turnover rate of SMS marketing?

The click conversion rate of short message links was 27%, and 100 short messages were sent, of which 27 links were clicked. The conversion rate of download and registration was 8%, and SMS 100 was sent. Finally, 8 people downloaded and registered the APP.

What do you need to know before mass SMS marketing?

1. Understand the platform, and you need to choose a good platform if you want to do mass SMS marketing. On the platform, we need to choose a formal, qualified and advantageous platform, and we need to have the advantages of triple play, stable channels and high speed.

2. Investigate users' preferences. Before sending short messages in groups, we must first understand the preferences of customers, and then we can locate the target customers. This not only has high efficiency, but also has a high transaction rate and saves costs.

3. The writing method of the copy and the content of the short message are also very important. The quality of the content determines our turnover rate. Good content copy can increase customers' desire to buy. Customers will only buy what we send if it interests them.

4. control time. It is necessary to control the delivery time and protect the corporate brand image without disturbing users. Don't let customers get bored with your short messages, which is not conducive to the shaping of our brand image.

5, the way to maintain old customers, we need to know the importance of old customers, after the late SMS group, we have a customer source, we need to know how to maintain old customers, old customers are our long-term fans, we need to pay attention to the way to maintain old customers. We can send some blessing messages and caring messages to our customers like holidays, which will not only improve our customers' goodwill, but also increase our previous interaction with them.

Although the way of short message mass marketing is very good, it can't be done blindly. We need to know clearly, as well as the positioning of products and target customers. Not all industries and products are suitable for it, but most products are still suitable for short message mass marketing.