Wechat: Maintenance of new and old customers

Why is the business of the store (WeChat business) that has been opened for two or three years declining? Why do old customers buy back so little? Why didn't anyone take part in the activity?

How to keep a stranger and make her (him) your loyal fan!

I believe that apart from relatives and friends, there are always a few people who have opened stores in WeChat business or in reality. After adding their WeChat, be prepared to be screened. If you happen to be a "businessman", you should look at the following points.

1. Change comments

Change the comments for the added customers in time to facilitate the subsequent maintenance in the later period.

(graded note maintenance+purchase date+name) In addition, you can write down your phone number and birthday on the note tab.

Class a: target customers

Class B: customers with relevant needs.

Class U: clinch a deal customer (please refer to the clinch a deal number and clinch a deal date, such as U10.2+U11.12+… Wang, if the name of the remark is too long to enter, copy and paste the previous record into the description column).

Enhance your mood.

A. send a congratulatory message on holidays. It is best to send it manually, not in groups. If there is no special need (activity), don't add "famous brand" to the congratulatory message (the content can be a simple blessing, and don't copy and paste what others send you unless it is particularly good. Do not add content related to selling things, and do not sell XXX. Send it manually, try to use the customer's name, for example. Xiaoxiao, I wish you ... Xiao Xia, I hope you ...)

B. according to the nature of the customer's work, occasionally ask some things that the customer is good at. For example, pediatricians can appropriately ask some questions that children will have in their daily health. Maybe you know how to solve it, but you ask a simple and trouble-free question, and thank you when you meet it in shopping, which will give customers a sense of superiority and accomplishment.

C. You don't have to treat customers as gods, but you must treat customers as friends. It is good to keep in touch with customers frequently and have in-depth conversations on WeChat. If you don't think there are so many topics in the conversation, everyone is very busy and don't have so much time to chat. Friends circle is the best interactive place. When the other party sends a dynamic message, you can like it, comment, and preferably comment. You comment, the other party replies, and you get acquainted. Pay affection to customers, and customers will feel it. Let the customer know that you really care about her, not just to sell her the product. With feelings, sales are a matter of course. Even if she doesn't need it for the time being, friends around her will introduce her if she needs it. Especially about a week before the activity, if you don't understand the life problems raised by individual friends, you can sum them up and comment on them in your own words to deepen the impression of customers.

D. when others see it, they will praise others, not silently. After finishing, I can ask you what activities you want, whether your children will participate, and what requirements you have, and find out in detail. There will be topics in future chats.

Talk about it

There are so many WeChat businesses in the circle of friends that customers may not see our conversation, but choose the time for the conversation.

9:00-9:30 (this is working time, few people look at their mobile phones, so you can send some positive pictures or pictures related to exercise and healthy breakfast practices)

12:00- 13:00 (rest at noon, don't forget to brush your circle of friends when you eat. This prime time is related to the product, not necessarily the product nine continuous shooting, a product picture with related fabric, cutting, color and other knowledge description)

17:00- 18:00 (this is also the prime time after work. You can post product-related or topical things to increase interaction, and don't forget to reply to others. )

2 1:00- (What you should do in the evening can be about life and movies)

In addition to these golden time points, special news or events can also be sent out in real time, so don't be too radical about the events.

4. Activity preparation

Instead of applying the copywriting of other people's activities to your own brand when the event is coming, it is better to make your own hot and attractive copywriting with suitable pictures in advance and put it in the circle of friends at prime time.

Choosing the right time is the key, there are so many dynamics in the circle of friends, so avoid your own talk.

Some customers will go shopping on holidays (a few days before the event) and ask if there are any activities. It depends on how you plan to do it.

A. Inform the customer that there is an activity on a certain day (there may be no income a few days before the activity, and the customer will increase sales a lot during the activity).

B. Explain that the company did not inform about the activity (customers may buy it, so there will be no income before the activity. But avoid disputes. If the customer does not know during the activity, don't tell him.

C some time before the event, a customer came to see the product, but she was confused about whether there was an event and the price. In the future, when she has WeChat, she will make comments and group in advance. When the incident strikes, she will send a message @ to people (a message can be @ 10 people).

D. Group sending, usually avoid group sending, and carefully planned activities are prepared to be sent to a particularly large number of people. There is a difference between writing in groups and speaking words. It's better not to be the same article. When someone replies, talk as much as possible to attract others.

E. Talking about comments, the number of friends who are praised is very small or there is no proof that they have not run their own WeChat. There are so many WeChat businesses, why do others still keep our space? I like it when I'm free, and I like it in the comments. Customers will not forget us or delete us.

The activity was sent in the circle of friends. If it can't be sent, it will be gone. You should create a fiery business atmosphere, prepare comments in advance under the activity copy, and avoid silence.

Five comments are better, but you can't say five. It is best to comment once every few minutes and finish it within 30 minutes. Don't give others the feeling that they are replying at the same time. If you feel busy, hurry back to the customer's WeChat.

Whether you are an entity or a WeChat merchant, it will always help you!