What is the core connotation of "channel centralization" of mobile companies?

integrate the optimal allocation of resources, realize scale effect by centralized operation, and improve the overall efficiency of channels.

1. Optimize the allocation of integrated resources: One of the core goals of channel centralization is to integrate scattered channel resources, including human, material and financial resources. By centralized management of decentralized channels, repeated investment and waste of resources can be avoided and the optimal allocation of resources can be realized.

2. Centralized operation realizes scale effect: another core connotation of channel centralization is centralized operation, that is, channel management and operation are carried out through unified strategies and standardized operations. Through centralized operation, scale effect can be realized, that is, cost can be reduced and efficiency can be improved through large-scale operation.

3. Improve the overall benefit of the channel: The ultimate goal of channel centralization is to maximize the overall benefit of the channel. Through centralized management and operation, the monitoring and control of channels can be strengthened, and the sensitivity and quick response ability to the market can be improved.