Wechat activity planning scheme

1

Creativity is the most basic standard for every planner. As a qualified WeChat marketing planner, we should be "half-hearted": confident, determined and persevering; Creativity and willingness. It's important to have your own unique ideas. If you really don't know how to do it, you can quantify yourself, for example, come up with 30 ideas a day, otherwise you won't eat, and you have to force yourself. Only in this way can you successfully write a good creative marketing plan for Mid-Autumn Festival and make young WeChat users who pursue fashion feel refreshed.

From what aspects to think? The author believes that we can do it from the characteristics embodied in the WeChat public platform and the implication of the Mid-Autumn Festival. For example, when consumers open the corporate WeChat public platform, they can float some Kongming lanterns, click on Kongming lanterns, and users can play riddles on the lantern game, guess how many riddles can get a delicate moon cake, and share the results to the WeChat circle of friends to get customized moon cakes.

Step 2 Prepare for work

How to do the preparatory work? Collect relevant information, industry information, competitor information, understand the market situation, understand the Mid-Autumn Festival background culture, and make corresponding data reports, so that the planning of this Mid-Autumn Festival WeChat activity is reasonable and well-founded, and the marketing plan is targeted.

As far as I know, many companies have started to plan the Mid-Autumn Festival WeChat marketing this year. Obviously, the market competition of the whole industry will be very fierce. Take the catering industry as an example. Since * *, catering stores have expanded rapidly. If you want to break through the tight encirclement and start brand characteristics through WeChat marketing activities, you must know what preparations your opponents have made and how to deal with them. Several restaurants nearby are having Mid-Autumn Festival discounts. Not only is it meaningless for you to discount again, but you will also fall into vicious competition.

3. Promotion time

The promotion time of activities is usually ignored by many planners. This is actually a very important factor. Is there a difference between doing activities from 7 am to 9 am and doing activities from 7 pm to 9 pm? Perhaps many planners have never considered such a problem at all, but this is precisely the Mid-Autumn Festival WeChat marketing. Focus, imagine, what is the most frequent time period for consumers to use WeChat? From 7: 00 a.m. to 9: 00 a.m., office workers are usually not in the mood to read WeChat on their way to work, and students who are still on summer vacation probably haven't got up yet. 7: 00 pm to 9: 00 pm is just the time for everyone to rest, entertain and relax. If you play an interesting game for the upcoming Mid-Autumn Festival, many people will be happy to participate.

Step 4 interact

Why is WeChat marketing so hot? I believe that the first reason that everyone thinks of is that it is interactive. Xiaomi has been very successful in this respect. Xiaomi's WeChat public platform has 9 customer service staff, which is equivalent to a small team. However, many companies don't even have customer service staff. If they still can't interact well with WeChat users during the Mid-Autumn Festival, then the Mid-Autumn Festival WeChat marketing will be difficult to succeed. For example, in the lantern riddle game mentioned above, users feel that the steps can be simpler or more interesting. Can customer service staff collect these feedback information in time and reply to consumers?

5. Activity layout

The layout of events is the overall control of events. Whether to implement Mid-Autumn Festival marketing activities through the secondary development of WeChat or attract users through story design and rich graphic news release needs the planner to consider clearly. If it is developed for children, then the activity interface needs to be designed to be more lovely, so that all Mid-Autumn Festival pictures are cartoon, so that children will be interested in completing the company's carefully designed WeChat marketing activities.

6, event gifts

When planning Mid-Autumn WeChat activities, people usually think of moon cakes. Can you make a fuss about other aspects? For example, exquisite Chinese paintings, Pu 'er tea that elders like to drink, handicrafts with Mid-Autumn Festival stories and so on. Then it will be displayed on the WeChat platform and spread through the circle of friends with the powerful influence of WeChat. When friends, elders, wives and children receive these gifts, they get not only surprises, but also appreciation of works of art and enjoyment of creative gifts.

7, activity effect statistics

The specific statistical form, what effect is analyzed, what data is used to reflect the brand influence, and whether the marketing effect of WeChat is counted by days or hours, all need careful analysis and thinking. After the statistics are completed, summarize the lessons of success or failure as the basis for the next brand promotion, so that all WeChat marketing activities are continuous, rather than separating the marketing plans of Mid-Autumn Festival and National Day.

Summary: In the process of Mid-Autumn Festival WeChat marketing, enterprises should take all aspects of details into consideration, comprehensively analyze and deeply analyze enterprise products and WeChat marketing to help enhance the traditional cultural connotation of enterprise brands. In addition, you can take an unexpected preventive measure to avoid other temporary situations to ensure the smooth completion of the entire WeChat marketing campaign.

Wechat activity planning scheme (2)

In order to enhance the popularity of Shunhe International Hotel seafood supermarket and Brazilian barbecue restaurant, increase restaurant consumption, strengthen interaction with WeChat fans, and drive the number of fans to increase, the following interactive scheme is formulated:

First, push information.

To enhance interaction, it is necessary to involve more users. You can dilute marketing first and let users experience the fun brought by WeChat public platform. Then inject brand value, not ordinary advertising.

Push content: classic sentences, famous sayings, international news and common sense of life in American TV dramas or movies.

Second, the lucky wheel

Venue: Shunhe Brazil Barbecue Shop

Activity time: from * * to * * 20**.

Awards: first prize (X), second prize (X) and third prize (X)

Award-winning settings:

Enjoy a half-price discount on Brazilian barbecue for the first prize.

Enjoy a 20% discount for the second prize on Saturday and Sunday.

Enjoy a 15% discount on Brazilian barbecue for the third prize.

Third, scratch cards.

Venue: Shunhe Seafood Supermarket

Activity time: from * * to * * 20**.

Award setting: first prize (X), second prize (X) and (X) third prize (X).

Award-winning settings:

The first prize went to a king crab.

Second prize: Hawaii Xiabei/person (limited to 10 person)

A third-prize longevity fish.

Fourth, electronic coupons.

In order to promote the popularity of Brazilian barbecue on Monday afternoon and dinner, electronic coupons for Shunhe Brazilian barbecue were launched, and electronic coupons 1 piece were distributed to fans regularly. The use time is Monday.

Wechat Activity Planning Scheme (III)

The lively "Double Eleven" is coming, and this day named "Singles' Day" is also suitable for our andrology hospital to do a targeted publicity and promotion activity to expand the marketing of our hospital and help the development of marketing business.

A theme: "Be a good man on Singles' Day"

This activity is mainly aimed at prostate, impotence and premature ejaculation, oligospermia, spermatorrhea and infertility, fatigue due to kidney deficiency, etc., and is carried out in the name of "free examination and preferential physical examination".

Second, the data preparation

In order to ensure the unity and effect of publicity activities, it is necessary to make detailed preparations for relevant materials.

1. Make four special pages on prostate, impotence and premature ejaculation, oligospermia, nocturnal emission and infertility due to kidney deficiency, so as to facilitate the push of media such as WeChat-these pages can also be used as bidding landing pages.

2. Design more than 100 tweets, which are used for tweeting by WeChat, Weibo, QQ and other media, and the number of words is 100-200. It is better for these phrases to have the nature of paragraphs or follow the current social hotspots, which can attract users' attention and watch and improve the efficiency of marketing information diffusion. If you can match the corresponding comic pictures, the effect will be better.

3. Offline brochures and promotional materials should highlight our promotional information in a prominent position, reminding us that WeChat has preferential services.

Three. Concrete implementation

From 10, 28 to 1 1, 1 1 for intensive promotion activities.

1. Buy 65,438+10,000 mobile phone numbers of men aged between 8 and 60 in Beijing/kloc-0, arrange employees to import the corresponding mobile phones, and push 1 caring SMS and 1 promoting SMS as long as the other party agrees to become a WeChat friend. Don't send it repeatedly.

2. Starting from 1 1 and 3 days, 654.38+10,000 mobile phone numbers will send short messages every 3 days.

3. Establish or join 1000 male-dominated QQ groups in Beijing, and send advertisements from 1 1 and 1 to each group 1-3 times a day (in the end, self-built groups are the main ones).

4. The official WeChat account of the hospital and various micro-signals "entrain" propaganda information in the published self-media information at least three times a day (morning, noon and evening).

5. Anyone who pays attention to hospital micro-signals, 29 yuan enjoys a full set of male health checks (prostate, renal function, sexual function, infertility, etc. )

6. Arrange the receiving tracker for receiving conversion.

4. Cost input and objectives

1, cost

In addition to labor, the current direct cost is the cost of purchasing mobile phone number information. The following other promotional materials are necessary for normal offline marketing, but WeChat information is added.

2. Objectives

During the event, the number of people who paid attention to WeChat and participated in the physical examination preferential activities on the spot totaled 1200, and the reception staff and relevant departments further promoted the further transformation.