Xiaomi Group has a stall, and the dealer shouted to Lei Jun from a distance: Do you match rice noodles?

According to their reports, some dealers were unilaterally terminated by Xiaomi Group, and some even stopped without receiving notice. Under the strategy of Xiaomi's reform of offline channels, Xiaomi dealers in fourth-and fifth-tier towns are faced with the situation that they can't get the goods without upgrading their stores. (Review the previous report "Xiaomi Channel Reform: Where are hundreds of franchisees going, store upgrade or product suspension?" 》)

Rational rights protection does not violate epidemic prevention regulations.

In Xiaomi's rights group, you can see hundreds of news every day. The content of the discussion revolved around several topics, such as my own experience in opening a store, how to reasonably safeguard rights and Xiaomi's goods allocation.

In the contents of the announcement within the group, "At present, the epidemic situation is serious. You must never suggest that you violate the epidemic prevention regulations. Remember, remember! ! ! Yang Li, who was put in the first place, repeatedly stressed in the group that everyone should "pay attention to the wording" and "don't violate epidemic prevention and public order".

Photo: Screenshot of Xiaomi Dealer Rights Protection Group Announcement

At present, collecting evidence has become an important step in safeguarding rights. Yang Li, representing the rights protection dealer group, asked Xiaomi to make substantial compensation to all businesses. He said that few stores have invested hundreds of thousands of dollars to open stores, and they can return to their capital in 1 year, especially Xiaomi's comprehensive gross profit margin is only about 10%. "We must remind all businesses that cooperate with Xiaomi."

Multi-party contact with Xiaomi is fruitless

In addition to seeking legal channels to sue Xiaomi Group, rights protection dealers are also trying to contact the heads and executives of relevant departments of Xiaomi Group. However, the message received either indicates that the other party has transferred to another post, or there is no following.

A dealer found Zhang Jianhui, vice president of Xiaomi Group in China, but the other party said that he had been transferred for more than half a year. After indicating that the dealer's appeal can be forwarded to the business team, the dealer did not receive any other news.

Photo: Zhang Jianhui, former vice president of Xiaomi Group in China, answers.

Lin Ting, a Xiaomi distributor, contacted the director of Xiaomi operation in his prefecture-level city, and got the reply that it was delayed again and again.

Photo: Dialogue between a dealer and the local Xiaomi operation supervisor.

"We can't find an organization now," said Xu Jun, owner of Liaoning Xiaomi franchise store. "We have been trying to contact in various ways. Can't get a reply. "

Renewing the contract for three months is a delaying tactic?

Just as everyone was discussing the situation of being cut off, a dealer said that the regional head of his township had helped to renew the contract for three months.

Figure: Screenshot of SMS provided by the dealer to renew for 3 months.

However, the three-month extension period is obviously only a drop in the bucket for the store decoration, goods on hand and labor costs invested by dealers.

Yang Li believes that Xiaomi has renewed the contract for three months for dealers who have not yet reached the contract period in some areas. On the one hand, I want some dealers to give up their rights protection now, and at the same time, I want these dealers to clean up their inventory as soon as possible and reduce losses. The contract expires and there is no breach of contract.

Photo: Screenshot of rights group chat

However, more dealers said that they had not received the signing notice for three consecutive months. Xu Jun showed his previous franchise contract. Although it shows that the contract is valid until March 202 1, 14, the contract is shown as "void".

Figure: The cooperation agreement has not expired, but it has expired.

Insiders called the terms of the contract "unfriendly"

In view of the various situations of Xiaomi dealers, an industry insider who is engaged in corporate legal affairs analyzed that it is actually difficult to prove for dealers who are still in the contract period but can't get the goods on Xiaomi platform, "because it is impossible to judge whether the platform is really out of stock or deliberately restrict shipment as the dealer said." For dealers who terminate the contract without prior notice, they can retain evidence to prosecute.

Figure: After Xiaomi got the goods, some products displayed on the platform were "restricted" or "sold out"

After reading the franchise cooperation agreement provided by the dealer, the insider pointed out that "this agreement is actually not' friendly' to the dealer."

For example, in the "purchase of products" in the agreement, it is stated that the information such as products and prices displayed by Xiaomi on this platform is only an invitation to offer; The order information generated by the system is the data automatically generated by the computer information system according to the contents you fill in, which is just the contract quotation you sent to Xiaomi. "Invitation to offer means that even if the dealer places an order on the platform, Xiaomi unilaterally decides whether to sell related products."

Figure: Terms of Xiaomi franchise store distribution cooperation agreement

However, in the rights protection group, some dealers said optimistically, "I understand that Xiaomi Legal should also study this contract, and our chances of winning the case may be very low."