How to distinguish the difference and connection between self-media and new media

New media is a new media form under the new technical support system, such as digital magazines, digital newspapers, digital broadcasting, mobile phone short messages, internet, desktop windows, digital TV, digital movies, touch media and so on. Compared with newspapers, radio, television and magazines, new media is vividly called "the fifth media". Compared with traditional media, new media naturally has its own characteristics. New media is not a general term for emerging or new media, and new media should have its relatively accurate concept. New media or emerging media is interactive network TV.

new media

New media is a relatively narrow concept, which can not meet the needs of new media development and is not conducive to industry communication. Therefore, Ge Feng Media summarized the industry's understanding of new media through media research and analysis of a large number of market data, and combined with the consumer's point of view, summed up a relatively accurate definition of new media. Based on some research, this definition is not an imposed concept. I hope to get the exchange of people in the industry and wait for the test of the market. At the same time, it is stated that this concept is not a one-size-fits-all definition, and it is hoped that this concept can promote the in-depth exchanges and promote the new development of the industry, and this concept will also develop and progress with the development and changes of this industry.

We-Media

Self-media refers to a way of information dissemination that provides individuals with both privacy and openness in information production, accumulation, enjoyment and dissemination. Since the media era, different voices have come from all directions, and the voice of "mainstream media" has gradually weakened. People no longer accept being told right or wrong by a "unified voice", and everyone is judging things according to information obtained independently. Self-media is different from information dissemination led by professional media organizations. It is an information dissemination activity led by the general public, which has changed from the traditional "point-to-point" communication to the point-to-point communication concept.

development status

As the two most important fields of new media, Internet and mobile value-added developed rapidly in 2007. In 2007, the scale of Internet market exceeded 40 billion yuan, and maintained an average annual growth rate of more than 40%. The market segments of new media festivals such as online games, B2B, online education and search engines are the mainstream of current profits, accounting for 59% of the market.

In 2007, the scale of mobile value-added market reached 73.3 billion yuan, a year-on-year increase of 23%. In 2006, the scale of mobile Internet was less than 7 billion yuan, and in 2007 it reached11billion yuan, an increase of over 70% year-on-year. The market structure has also changed, with Tencent, Sanxun Portal and Kong Zhong in the leading position.

In addition, in the rapidly developing new media market, there is also an outdoor electronic screen advertising market. In 2007, the market scale reached 41.80 billion yuan, up 9 1% year-on-year.

In 2007, the rapid development, broad market and increasingly prominent influence of the new media industry attracted large-scale capital inflows, enhanced marketing value, intensified international competition, and the industry as a whole advanced in depth.

differentiate

Four traditional media: newspapers, magazines, radio and television. New media is a new media form under the new technical support system, such as digital magazines, digital newspapers, digital broadcasting, mobile phone short messages, mobile TV, network, desktop windows, digital TV, digital movies, touch media and so on. Self-media comes into being with the development of new media. Self-media includes but is not limited to personal Weibo, personal blog and personal homepage, among which the most representative hosting platforms are Facebook and Twitter in the United States, and Qzone and Weibo in China. First of all, self-media inherits the communication characteristics of new media. Also relying on the support of Web2.0, media has almost completed all the tasks that new media can accomplish. (web2.0 pays more attention to the interaction of users, who are both browsers and producers of website content. Secondly, we have developed our own characteristics from the media. Because the media has more discourse space and autonomy, users can freely build their own social networks. Since the media has become the best place for grassroots people to show their individuality and express themselves. Therefore, from the literal meaning of Chinese, the "self" from the media can also be understood as "freedom", which is obviously improved compared with the "new media" in the past.

Self-media refers to a way of information dissemination that provides individuals with both privacy and openness in information production, accumulation, enjoyment and dissemination. Since the media era, different voices have come from all directions, and the voice of "mainstream media" has gradually weakened. People no longer accept being told right or wrong by a "unified voice", and everyone is in the information obtained independently.

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