How to promote spring skin care?

1. Promote and build customers' awareness of sun protection in spring

As the saying goes, "If you don't use sun protection in March, you will get spots in April." Sun protection is more important in spring than in summer. In spring, sebum secretion becomes more active. At the same time, dust, dust and bacteria in the air can easily clog pores, and small acne such as pimples often appear quietly.

Sun protection in spring is different from sun protection in winter. Although spring is not as cold as winter, ultraviolet rays are more harmful to the skin. In addition, spring is cold and windy, and there are many windy and sandy weather. Therefore, it is not only necessary to protect yourself from the sun in spring, but also to prevent damage.

2. Lay a good foundation for summer sun protection

Theoretically speaking, if you sell a sunscreen in March, the peak season of summer sun protection will be ushered in two to three months later. , at this time the customer will buy another high-power sunscreen. After using high-power sunscreen for three months, it will enter autumn, and then use whitening and sunscreen products to repair it and transition to winter. When shops recommend sunscreen, they should pay attention to the different styles for winter and summer, and the sunscreen does not span the New Year.

3. Spring sun protection, experience is king

One advantage of spring sun protection is that it can attract customers into the store through experience. In the store, customers can be guided through promotional methods such as "sunscreen gas station" and "sunscreen trial in advance". Let customers know the importance of spring sun protection, and then let customers experience the trial version. During the introduction process, let customers slowly accept the concept of spring sun protection.

Through the promotion of the concept of sunscreen in spring, even if customers do not have a strong intention to buy sunscreen, they can experience it in the store, allowing customers to apply sunscreen in the store in the morning, replenish it in the store at noon, and remove it in the store in the evening Sun protection.

4. Open small classes to promote sales

Spring sun protection helps to establish good communication between stores and customers. Stores can try to hold small lectures such as "sun protection classes", similar to the "beauty classes" and "small salons in the store" that are now being held everywhere, to explain to customers the role of sun protection in spring. Not only will the BA's time not be wasted, but it will also allow customers to have a deeper understanding of sun protection, and it will also make customers want to buy under the company of several customers.

5. Drive sales of moisturizing products

During the spring sunscreen season, you will also face windy and dry weather. Customers will feel drier after using sunscreen. Therefore, in this kind of weather, we can recommend hydrating products and sunscreen base products to customers in a timely manner. Such as skin serum, moisturizing essence, hydrating essence, etc.

BA should patiently explain to customers the characteristics and experience of spring sunscreen, and tell customers that sunscreen combined with moisturizing products will be more effective and drive sales of moisturizing products in the store. Combined with the characteristics of spring sun protection, there are still many moisturizing products in stock in the store with an additional sales opportunity.