3 model car sales plan

The informationization of automobile sales has improved the competitiveness of automobile enterprises and realized the leap-forward development of automobile sales. This article is a model essay on automobile sales planning compiled by me for your reference only.

Automobile sales plan model:

As an automobile sales company, I think automobile sales revenue is the most fundamental and main source of the company's profits, and the rest are costs. Therefore, if the company wants to grow, it must first do a good job in car sales. To do a good job in automobile sales, it is necessary to establish an excellent automobile sales team, which is a process of unity and cooperation among excellent sales personnel. Combined with the present situation of Shuangling Company, to do a good job in automobile sales, we must first strengthen the training of basic knowledge and improve the quality of sales personnel, and at least achieve "six understandings", namely:

Understand the analysis tools of automobile structure, performance and cost performance.

Second, understand the market and master the industry background, overall market situation and market dynamics.

Understand marketing, master and properly use the essence of marketing.

Understand sales, master sales process, sales words and sales skills.

Understand service, master sales process, service and after-sales service methods.

Understand the customer, grasp the customer's mentality, consumption psychology and decision-making methods.

To do a good job in car sales, we also need "three haves", namely:

Follow the sales rules in a planned way and push forward the work in a planned and solid way.

Second, follow the customer's psychology skillfully and adopt attack tactics.

Third, persevere, follow the law of success, and constantly improve the work and promotion.

Engaged in automobile sales, not only need professional knowledge, but also need high comprehensive quality. Because it is very simple, car salesmen sell cars and car-related products and services. Automobile products and services are highly professional.

As the sales manager of Shaanxi Automobile Heavy Truck brand of Shuangling Company, my sales plan is as follows:

I. 1, sales training plan. Make more efforts in sales training, be familiar with the structure and performance of the models you sell, and compare and analyze the advantages and disadvantages with the competitive models. At present, the salesman's business knowledge is obviously lacking, which directly affects the performance of the sales department and the product technology is updated faster. Without training, it will be out of date, unable to answer users' questions and directly affect sales. In the process of sales and training, find problems in time and solve them in time. mushroom

2. Implementation of sales process: follow up every user and use sales skills and knowledge to sell cars. In the process of selling cars, the words and deeds of salespeople must be standardized, the contracts signed must be rigorous, and the promises to users must be fulfilled. Seek truth from facts.

3. Increase market share: engage in auto show, pay a return visit to old customers, advertise and other promotional activities. Find some honest partners to distribute. Do a good job in car home and after-sales service. I think some customers want to find reasons from themselves, because cars are a special commodity and expensive and durable consumer goods. Most people rely on cars to support their families, and no one will be willing to spend money on them. Therefore, it is necessary to increase the market share and put the real needs and concerns of users (nothing more than: vehicle quality assurance, perfect after-sales service, after-sales claims and so on). I believe I can complete all the tasks assigned by the company.

The above is my sales plan. I will inevitably encounter some difficulties in my work. I will ask the leaders for instructions, discuss with my colleagues and work together to overcome and solve them. Make your greatest contribution to the company.

Automobile sales plan model:

With the in-depth development of economic globalization, the pattern of the world automobile industry is facing profound changes and adjustments. The global financial crisis, represented by the subprime mortgage crisis in the United States, has brought the global automobile industry into a cold winter, and the world's major automobile manufacturers, including Toyota Motor Corporation of Japan, are facing a new round of opportunities and challenges in the transformation and innovation of automobile production methods and marketing models. The recall of Toyota Motor Corporation in 20__ undoubtedly brought new challenges to the development of Toyota Motor Corporation, but nevertheless, Toyota Motor Corporation once replaced General Motors of the United States as the largest automobile production group in the world. Behind this glory, thanks to Toyota's unique lean production management model and perfect marketing management model. In order to fully understand the unique marketing model of Toyota Motor Corporation and its uniqueness in product planning, product pricing planning, product promotion planning and product channel planning. It is of great practical and strategic significance to organize a marketing model planning of Toyota brand cars, learn from the successful experience of Toyota Motor Corporation, explore a new model for the development of China's own brand cars, and realize the rapid development of its own brand cars in China.

First, Toyota brand profile

Toyota is the largest automobile industry company in the world and the largest automobile company in Japan. Founded in Toyota City, Aichi Prefecture, Japan, 1937. In the past 20 years, Toyota Motor Corporation of Japan once replaced General Motors of the United States as the world's largest automobile manufacturer. Toyota's new occupation is based on the technology and experience accumulated in various stages of automobile development, production, sales and service. Under the guidance of this strong concept, Toyota has put forward the goal of "building an emerging industry after automobiles and facing 2 1 century", and is actively exploring new business fields and system products to create a more colorful future. Toyota's business philosophy is: open and fair, strive to become a car enterprise trusted by the society, provide safe and environmentally friendly products, create a richer society, give play to individual creativity and strong team spirit, and achieve stable growth and common prosperity on the basis of open business relations.

Second, the background of Toyota brand planning

As an internationally renowned automobile brand, Toyota occupies an important market share in the global automobile market. However, due to the "recall door" incident of Toyota Motor Corporation in the past 20 years, the development prospect of Toyota brand automobile market is facing great practical challenges. This Toyota brand car planning scheme will explore and plan the brand marketing model of Toyota Motor Company under the background of the global automobile market and the "recall door" incident of Toyota Motor Company, and re-establish the social influence and image of Toyota brand.

Three, Toyota brand car market prospect survey

(1) Questionnaire survey

In order to fully understand the impact of Toyota's "recall door" incident on the social awareness of Toyota brand and the automobile consumption habits of young automobile consumers, our research group randomly distributed 60 questionnaires to all teachers and students of Luoding Vocational and Technical College, and effectively recovered 60 questionnaires, with a recovery rate of 100%. After analyzing the survey data, we have reached the following important conclusions (1). (2) The quality level of after-sales service has become a key factor affecting people's car purchase, and establishing a perfect after-sales service system has become a key link for Toyota to enhance its competitiveness. (3) Toyota's "recall door" incident has a huge social impact, and reshaping Toyota's social brand image has become an important means for Toyota to expand its market share.

(2) Toyota marketing environment analysis.

2. 1 Macro-environmental analysis

(1) The year of 20 _ _ is a crucial year for China's Twelfth Five-Year Plan, and it is also an opportunity for the world's major automobile manufacturers, including Toyota, to expand their market share in China. While the general tone of the national macroeconomic policy and the policy supporting the development of the automobile industry remain unchanged, the introduction of a series of new automobile policies, such as the Three Guarantees Policy and the New Energy Vehicle Development Policy, will certainly bring new development conditions for the development of China's automobile market. Toyota Motor Corporation should fully grasp this new development situation.

(2) Market consumption potential: From the perspective of market consumption potential, the basic factors for maintaining the rapid development of China's automobile consumption have not changed. With the improvement of people's living standards, the growth rate of China's automobile consumption market will show that the growth rate of second-and third-tier cities and even fourth-and fifth-tier cities will exceed that of first-tier cities in space, and the automobile consumption market has broad potential.

(3) Population environment: China is a populous country in the world. At the same time, with the continuous improvement of people's living standards in China, there is a huge demand for family cars. In addition, Toyota entered the China automobile market late, so the automobile market has broad prospects.

(4) International environment: The international financial crisis in 20__ caused the global automobile market to shrink, and the world's major automobile manufacturers expanded their share in the China automobile market one after another. Toyota Motor Corporation should seize the rare opportunity to accelerate its own development.

Fourth, the SWOT analysis of Toyota brand

Toyota has its own market share in various fields. According to the different consumption power of different people, Toyota can meet the different choices of low, medium and high markets.

4. 1 brand advantage

Toyota has many advantages, because Japanese cars are recognized as humanized. Japanese cars have done a very good job in humanization, comfort and safety, especially the design, which is very in line with the aesthetic concept of Chinese people and has won the recognition of consumers.

4.2 Brand disadvantage

Toyota has always had a good image in the hearts of Chinese people. Since Corolla, Camry and other models entered the China market in the 1990s, they have been loved and praised by consumers. However, in recent years, with the decline in the quality of Japanese cars and the German four musketeers Audi, Volkswagen, Mercedes-Benz and BMW seizing the market share in China, the rise of domestic cars has made the overall market share of Toyota China decline.

4.3 Brand opportunities

Although Toyota is not as good as Mercedes-Benz and BMW, with its excellent performance, humanization and price advantage, it has a place in the highly competitive China automobile market.

4.4 Brand threats

People will associate Toyota, a Japanese car brand, and think that the quality of Japanese cars is not as good as that of German cars, which affects the consumption behavior of car consumers. At the same time, with the increase of German cars' market share in China, Toyota's competitive pressure also increases.

Five, brand technology advantages

5. 1 Dual VVT engines are used.

Using dual VVT-i engines, the fuel injection quantity and timing can be accurately controlled by the computer according to the signals of vehicle driving conditions such as engine speed, so as to achieve high torque output and low fuel emission.

5.2 GOA body is adopted.

The unique GOA car body can effectively absorb the collision energy of the car body when the car collides, effectively disperse the collision energy of the car body, realize the safety protection for the drivers and passengers, and realize the high-level safety performance of the car.

An analysis of the marketing situation of intransitive verbs competitors

Toyota entered the China market relatively late, and its main competitors in the China auto market are Honda and General Motors. Here I will analyze the automobile marketing strategy of Guangzhou Honda.

Guangqi Honda takes "service beyond expected value" as its marketing concept, "4S" as its marketing model and "4P service strategy" as its main content, which is the key to its competitive advantage in mid-to high-end cars. However, with the expansion of Guangzhou Honda's production capacity and the intensification of automobile market competition, Guangzhou Honda Company adjusted its automobile marketing strategy in time, adopted differentiated marketing strategy, strengthened marketing cost control, accelerated marketing innovation, and paid more attention to the development and management of automobile aftermarket.

Guangzhou Honda's marketing model can be summarized by "three elements". Marketing concept: Guangzhou Honda's main marketing concept is to focus on customer satisfaction and achieve customer satisfaction with good products and services; Marketing organization: Guangzhou Honda chooses the franchise mode, with the "four in one" as the core car franchise mode; Marketing strategy: 4P strategy+service strategy.

Seven, Toyota brand car combination marketing strategy analysis

Toyota Motor Corporation's marketing mix strategy is based on the demand of consumers, with improving customer satisfaction as the fundamental foothold and starting point of product marketing strategy selection, keeping in touch with customers at all times and developing products that customers need. Toyota Motor Corporation's marketing mix strategy includes product mix strategy, product pricing strategy, product promotion strategy and product sales channel strategy. After long-term development, Toyota Motor Corporation has formed three sales systems of FAW Toyota, GAC Toyota and Lexus in China. I take Guangzhou Toyota Camry as an example to analyze the combined marketing strategy of Toyota Motor Corporation.

Eight, Toyota Camry brand profile

GAC Toyota Camry is a mid-to-high-end sedan launched by Toyota Motor Corporation to further cope with the strong competition of major global automakers represented by Honda Accord in the mid-to-high-end sedan market and expand its share in the mid-to-high-end sedan market. Since its listing in 20 _ _ _, Toyota Camry has been the leader in the mid-to-high-end car market and has become a hot-selling model in the global mid-to-high-end car market, with broad market prospects.

(A), Toyota Camry market prospect analysis

Economic factors: 20__ is a crucial year for China's 12th Five-Year Plan, and it is also an opportunity year for global economic recovery. With the launch of the new automobile policy, it will certainly bring a new round of development opportunities for the middle and high-end automobile market in China. As the leader of the mid-to high-end car market, GAC Toyota Camry should seize the rare market opportunity and strive to realize its own development.

Demographic factors: As a populous country in the world, China has a huge demand potential in the automobile market. At the same time, with the improvement of people's living standards and the change of automobile consumption concept, the main starting point of people buying cars has gradually changed into diversified automobile consumption concepts such as life enjoyment and identity symbol. Toyota Camry, as a representative of the mid-to high-end car market, has huge market consumption potential.

Technical factors: Toyota Camry, as a brand model of Toyota Motor Corporation's mid-to-high-end cars, is the crystallization brand of Toyota's automobile technology. With its unique Toyota brand pedigree and comprehensive leading technical advantages, it will surely become a leader in the mid-to-high-end car market.

(2) SWOT analysis of Camry.

Guangzhou Automobile Toyota Camry has been a hot-selling model in Toyota's mid-to high-end car market since it was listed in 20__. With its stable and atmospheric appearance, spacious interior space, exquisite interior, rich interior configuration and ride comfort, smooth control and many other highlights, it has become a leader in the market competition of the same class.

2. 1. Advantage analysis

2. 1. 1. Technical advantages

Toyota Camry, as a leader in the mid-to high-end car market, seizes the market with its technical advantages. Toyota Camry adopts dual VVT-I engines, which provides strong power while giving consideration to fuel economy, and fully realizes the dual goals of high power output and low fuel emission.

2. 1.2 cost advantage

As a brand of Toyota Motor Corporation, Toyota Camry's production and R&D platform are based on Toyota Motor Corporation's lean production mode, which fully realizes product development cost minimization and product benefit maximization.

2. 1.3 Advantages of service network

Toyota Camry has an independent and perfect product sales and service network, taking the convenience of customers to buy services as the fundamental starting point, forming a unique service network advantage of Camry.

2.2. Analysis of disadvantages

Toyota Camry has multiple competitive advantages such as technology, cost and service, but of course it still needs to be improved in appearance and seating space, which also puts Toyota Camry at a disadvantage in the competition.

2.3. Opportunity analysis

As an outstanding representative of mid-to-high-end cars, Toyota Camry has rare development opportunities and its own advantages in the fierce competition in the mid-to-high-end car market, such as large product growth space, mature automobile energy-saving technology, rich experience in the mid-to-high-end car market and high brand customer loyalty. We should seize the opportunity to promote development.

2.4. Challenge analysis

Toyota Motor Corporation entered the middle and high-end automobile market in China late, and its position in the middle and high-end automobile market was strongly challenged by Dongfeng Nissan Teana and Guangzhou Honda Accord.

(C), FAW Toyota Camry product market positioning

FAW Toyota Camry went public in June, 2000, and achieved brilliant results. Now Camry has become a hot-selling model in Toyota China mid-level car market. The success of Camry depends not only on the advantages of products and prices, but also on the overall success of Toyota's China strategy and Camry's accurate product market positioning.

3. 1. Personalized product positioning driven by * * *

Camry, developed with the concept of "building a new standard for mid-to high-end cars", has a noble and elegant and dynamic appearance, comfortable internal space, abundant power, the highest environmental protection and safety standards at the same level, and humanized high-tech configuration. The cab has enough space, and the design should take into account the ride comfort, while the selection and design on the interior materials should be as high-grade as possible; In terms of power, Camry adopts in-line four-cylinder 16-valve VVT-I engine, which can provide sufficient torque at medium and low speed and powerful power at high speed while ensuring fuel economy. In terms of safety, ABS+EBD, as a mid-to high-end car, is the standard configuration of all Camry models, and adopts Toyota collision energy-absorbing GOA body. To sum up, Camry has all the characteristics of mid-to high-end cars. Compared with cars of the same class, Camry's greatest advantage at the product level is the overall balance of product production and design, which not only achieves the stability of quality, performance and silence. Comfortable, low fuel consumption and large space. Camry's positioning is both public and private, with good comprehensive performance, which is suitable for cars in various occasions.

3.2. Camry target consumer group analysis

Toyota Camry is a mid-to high-end car, which is used for both public and private purposes. Its main target consumers are urban white-collar workers and successful business people who have a stable career base and stable income level and have the ability and desire to consume high-end cars.

3.3. Camry's pricing strategy

The pricing of automobile products should mainly consider three factors: first, pricing according to the market positioning of products to ensure the completion of expected sales targets; Second, reasonable pricing under the premise of ensuring the profitability of enterprises; Third, we should fully consider the price expectations of market consumers. Toyota Camry's main competitors are Nissan Teana and Honda Accord. According to relevant data, Nissan Teana and Honda Accord are both more expensive than Toyota Camry in the same class and the same displacement model. After synthesizing various factors, our group decided to adopt mantissa pricing strategy for Toyota Camry, fully considering the psychological endurance of consumers, and ensuring that Camry has a price advantage in the competition of the same level of automobile market.

3.4. Camry brand promotion planning

Planning objective: Through the comprehensive use of various brand promotion means, vigorously promote Toyota Camry's noble and elegant product image, establish brand awareness, enhance market competitiveness, and expand its share in the middle and high-end automobile market.

Promotion planning: Make comprehensive use of TV, radio, newspapers, magazines, outdoor advertisements, professional car websites and other media to regularly publish information about Toyota Camry. Give full play to the role of the car carnival, an international auto show held regularly in Beijing, Shanghai and Guangzhou, and expand the influence of Toyota Camry. Regularly carry out various forms of business promotion activities, such as price reduction promotion, car dealer sales incentives, etc. Strive to broaden the sales channels of Camry cars and increase car sales.

3.5. Camry Automobile Sales Channel Planning

Camry implements flat automobile sales channels and realizes the independence of sales channels. Therefore, perfect Toyota Camry sales channels should be established in first-tier cities such as Beijing, Shanghai and Guangzhou, and the automobile sales channel model of automobile franchisees should be implemented.

Integrate automobile sales channels, centralize management and improve the operation speed of sales channels. Set up branches in major cities in China to manage the regional sales channels of Toyota Camry in a unified way, reduce the conflicts of regional sales channels and expand the sales of Camry cars.

As an international automobile brand, Toyota occupies an important market position in China automobile market, and the automobile consumption market is broad. Toyota has a certain market share in China's low, medium and high automobile markets. GAC Toyota Camry is a hot-selling model in the mid-to high-end car market. The promotion of its automobile sales benefits from its accurate product market positioning, reasonable product pricing strategy, perfect product promotion strategy and product channel planning. On the basis of Toyota brand survey, our team took GAC Toyota Camry as the planning object, and planned Camry's product market positioning, product pricing, product promotion and product sales channels, hoping to maximize Camry's market share.

Automobile sales plan Fan Wensan:

First, the planning purpose

Due to the cancellation of exemption from purchase tax at the beginning of the year, policies such as going to the countryside and replacing old cars with new ones have had an adverse impact on the automobile market, which led to the downturn of the whole automobile market. Our company was also affected by the downturn of the automobile market, which led to unsatisfactory automobile sales in the first half of the year. However, some analysts pointed out that the consumer price index CPI peaked in June, macro-control is expected to be moderately relaxed in the second half of the year, and GDP growth rate will moderately pick up. With the arrival of the peak sales season around September, auto companies are expected to usher in a booming production and sales situation in the third and fourth quarters. In view of this, whether dealing with inventory or increasing sales, we must seize this opportunity and strive to successfully complete the task within the year.

Second, the current marketing environment

1, current market situation and market scenario analysis:

① Audi entered China earlier, and people have a good reputation for its performance, safety and comfort. Because people's life is getting better and better, and the social economy is developing rapidly, with people's understanding of the automobile industry, Audi will gradually approach the homes of ordinary people, which has great prospects anyway.

(2) The Audi car market is growing rapidly. At present, the car is in the development stage. Companies need to find potential customers, and should focus on those potential customers, followed by publicity. In the next few years or even ten years, the demand will increase a lot. The increase in demand shows that Audi cars have good performance in all aspects and are accepted by people.

(3) For consumers, in the future, people's dependence on cars will be enhanced, people's quality of life will be greatly improved, and safer and more comfortable cars will be chosen in transportation. Audi cars will be their first choice because of their safety, comfort and affordable prices, and the development prospect of Audi car market is broad.

2. Market influencing factors:

macroenvironment

Political environment:

10 The new automobile policy was promulgated in June, which had little impact on Quanzhou.

The purchase tax rate was raised to 7.5%, the trade-in of automobiles was intensified, the real fuel consumption of automobiles was evenly distributed, the pilot of new energy vehicles was increased, and the government purchased 50% independent brands.

Social culture:

People are positive about the brand Audi, and their awareness is relatively high.

Self-acceptance environment:

Quanzhou has convenient transportation and developed highway transportation network, and people have a strong desire for go on road trip.

Economic environment:

Quanzhou has a rapid economic development and a good economic environment.

Consumer economy:

The living standard has gradually improved, and the consumption concept has also changed.

microenvironment

Supplier: Audi automobile and parts supplier.

Marketing intermediary: Audi's agents and distributors.

Customer: Audi entered the China market earlier, and its customer recognition is higher.

Social public: it is the supervisor and propagandist of Audi brand.

Competitors: BMW, Mercedes-Benz, Buick

Third, market opportunities.

1, industry analysis

With the rapid development of automobile industry, the rapid development of China economy and the popularity of automobile consumers, automobiles have gradually become the main tool for people's daily travel. Like refrigerators and color TVs, it has also entered the homes of ordinary people. After people buy a car, they are gradually loved by car owners, and fashion, individuality, economy and practicality have become the pursuit goals of car owners.

2. Competition analysis

The automobile industry is still a new industry in China, and the future scene is considerable. Therefore, there are automobile 4s shops and auto parts enterprises, but the scale is different, the market development means are backward, the management is backward, and the business model is backward, which gradually forms unfair competition in the industry. The benefits of some large-scale maintenance enterprises are not satisfactory, while the small-scale garage on the roadside is quietly emerging, and most of them lack scientific management, technical support and formal purchase channels.

3. Consumer analysis

At present, the automobile follow-up service can not meet the high standard requirements of the owners. Many people in the industry have begun to actively explore a new road to industry development. Instead, it is a brand store-a brand store with beautiful appearance, good storefront image, standardized operation, strong service awareness and reliable quality. Due to the change of people's consumption concept and the increasing awareness of consumption and self-protection, people need to meet not only the demand of direct consumption, but also the psychological consumption to the maximum extent.

Fourth, the marketing objectives

Pursuing profit maximization is the ultimate goal of an enterprise, but the concept of profit maximization among enterprises is quite different. Some enterprises only pursue profit indicators, and some enterprises may not only pursue profit indicators, but also pursue customer satisfaction and pursue longer-term interests. We should have our own profit targets.

On the premise of respecting the interests of all partners, build the whole value chain until customers are satisfied. Only when customer satisfaction is improved can customer loyalty be obtained. Only by having loyal customers can enterprises have core competitiveness, and only by having core competitiveness can they maintain sustainable development. These eventually lead to the price of our products being determined according to the principle of the best cost performance, instead of considering profiteering or immediate interests.

During the implementation of the marketing plan, the economic benefit target is achieved: the total sales volume is 65,438+0,000, the estimated gross profit is 65,438+0,000, and the market share is 65,438+00%.

Verb (abbreviation of verb) market strategy

1, price strategy

The price strategy is mainly embodied in price reduction and various preferential promotions. In the modern housing market environment, we should emphasize the consumer's point of view, so we all adopt the pricing from the outside to the inside, that is, first consider the consumer's acceptance.

Ability, when our price is higher than a certain limit, it is difficult for consumers to accept. If it is below a certain limit, it is not tasteful enough and is not favored by consumers. After considering the consumer's acceptance, consider the competition factor, and finally the cost factor.

2. Service strategy

It is necessary to improve employees' service awareness, advocate humanized service, sincerely care about customers, understand their actual needs, integrate family and friendship into sales service, innovate constantly, exceed customers' expectations, make the whole service full of "human touch", take serving others as fun, have one more heartfelt greeting and one more smile, and let customers feel the care like relatives, the warmth like friends, and firmly attract customers with the charm of service. In addition, it is necessary to implement the service quality assessment and incentive mechanism, establish a service model, guide employees to realize humanized service, and improve service items from nuances.

3. Publicity strategy

Can be divided into long-term advertising and short-term advertising.

Long-term advertisements can be placed outdoors, on websites,

Outdoor advertising can set up billboards in places where there are many people and cars, advertise on websites, and publicize on well-known domestic automobile websites. Combined with baidu promotion, users can easily and quickly enter the company website. Television subtitles, TV movie advertisements, radio advertisements, newspapers and magazines, short-term advertisements on SMS platforms and short-term advertisements on SMS platforms have strong flexibility and low cost of content change, which can play a very good role before large-scale auto shows and promotional activities.

In addition to long-term and short-term advertisements, there are invisible advertisements, visits, leaflets, large-scale holiday promotions and internal advertisements. You can do public welfare activities, brand alliances, time speculation, improve the company's influence and popularity, establish a positive influence, provide differentiated and personalized services, and attract customers' attention.

4. Product strategy

Take some preferential and price reduction strategies at the right time to sell cars according to product mix.

5. Market positioning

The rapid development of China's automobile industry shows that people have a strong demand for the automobile aftermarket. With the deepening of people's understanding of cars, the demand will become more and more rational, from simple ignorance to the demand for additional services. At the same time, the automobile quick repair industry is not mature enough, and it needs to focus on quality, service and characteristics. Industry differentiation will be the main development trend of this industry.

Through the in-depth analysis and summary of the service industry in the automobile market, combined with the situation of the automobile market, 4s stores have made an in-depth examination from the aspects of target customers, brands, marketing, products, services, prices, promotions and so on. , and provides a traditional reverse marketing method different from the traditional one. The car beauty shop is small but comprehensive, specializing in small but refined car sales and service routes with small investment and quick return.

VI. Planning cost budget

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