What is Dongfeng Motor, which is at the core of the epidemic area, experiencing?

Zhangwan district, Shiyan City, Hubei Province suddenly announced the implementation of "wartime control" measures last week, and its strictness is rare in the country: "All buildings will be completely closed, and all residents, non-medical personnel, medical materials employees, epidemic prevention officials, and basic livelihood security employees such as hydropower, oil and gas, communication networks, food and vegetables are not allowed to enter or leave the building."

Is the epidemic in zhangwan district very serious? The data shows the opposite result. In Hubei province 17, the cumulative number of confirmed cases in Shiyan ranks 12. In Shiyan City, zhangwan district is not the district with the most confirmed cases. Why did zhangwan district take the lead in introducing the most stringent control measures in China?

The pressure is that as the birthplace of Dongfeng Motor, Shiyan City has about 654.38 million employees and their families, and the old employees of Dongfeng Motor mainly live in zhangwan district and its surrounding areas. Many people's children work in Wuhan headquarters and will go back to Shiyan to visit their parents during the New Year. Therefore, zhangwan district has become a key epidemic prevention area.

After the introduction of "wartime control" in Shiyan zhangwan district, similar measures were introduced in many places in Hubei. Yesterday, Hubei Province announced that all villages, communities, communities and residential areas throughout the territory will be under the strictest closed management for 24 hours.

This is really not good news for Dongfeng Motor. On February 10, many domestic car companies resumed work. Most car companies will resume production after February 17. Dongfeng Motor, which is in the core area of the epidemic, will stop production and operation for a longer time because of the epidemic and the government's control of people and traffic.

At the working meeting at the beginning of this year, the senior management of Dongfeng Motor emphasized that 2020 will be a crucial year for the implementation of Dongfeng Motor's "163 Multiplication Plan", with the business goal of "ensuring the company's total profit of more than 40 billion yuan and operating cash flow of not less than 40 billion yuan" and selling 3.75 million vehicles at the same time.

Under the influence of the epidemic, Dongfeng Motor's business target in 2020 is likely to fail. To make matters worse, competitors did not play the "humanitarian" spirit at this time, but regarded the crisis of Dongfeng Motor as a good opportunity to attack the city and launched a siege.

This is the "epidemic reality" that Dongfeng Motor is experiencing.

Resumption of work continues to be postponed.

Liu Hua is trapped in his hometown in Xiangyang, Hubei. He wanted to go back to work in Dongfeng Motor's subsidiary in Wuhan, but Xiangyang City had to wait for the lifting of traffic control since it was closed on June 27, 65438. The employees of Dongfeng Motor in other cities in Hubei Province are almost the same.

It is not easy for employees outside the province in non-epidemic areas to return to Wuhan. Foreign employees in the WeChat group of a subsidiary of Dongfeng Motor said that these two certificates cannot guarantee the smooth arrival of employees in Wuhan. After consulting the relevant person in charge of Wuhan Economic Development Zone, an employee conveyed the following information:

Those who return to Wuhan from other places need to apply according to the following procedures. The first step is to apply to the community in the living area for returning to China. After the community agrees, apply to the Wuhan Epidemic Prevention Headquarters and wait for the consent of the Wuhan Epidemic Prevention Headquarters. The second step is to apply to the local community (or township) to leave and return to Han, and then apply to the local city (county) epidemic prevention headquarters after the community (or township) agrees.

Liu Hua showed the new car and new technology two certification materials handled by a colleague from Inner Mongolia, namely, Notice of Rescission of Medical Observation and Release Certificate of Returned Personnel from Hubei Province. Two A4-paper forms, with 8 seals in hospitals at all levels from village to town or town government.

"The above two applications are agreed. You can go back to Korea with two consent forms. It is said that it is very difficult to apply, and there are other requirements along the way back. It is very difficult to return to Han in other places. " He said in WeChat.

Just when foreign employees were at a loss, Dongfeng Motor issued a notice on February 9, saying that "the situation in Wuhan is still grim, and foreign employees are suspended from returning to Wuhan, waiting for the company's unified notice."

Liu Hua believes that this notice means that Dongfeng Motor "is unlikely to return to work in February", because after returning to Wuhan, foreign employees will have to conduct self-isolation for 7- 14 days according to different means of transportation and whether they are exposed to the source of infection.

"New Car and New Technology" got the same answer when it was verified by Dongfeng Motor's complete vehicle subsidiary. Although Wuhan stipulates that enterprises in this city can start work after 24: 00 on February 13, many subsidiaries still have no timetable for resuming work.

Be prepared to resume work, protect the epidemic situation and ensure the safety of the waterway.

From Shiyan and Xiangyang in Hubei to Wuhan, Dongfeng Motor has laid out a large number of production bases for heavy commercial vehicles, spare parts, automobile equipment, light commercial vehicles and passenger cars in these three cities. The annual production capacity of passenger cars in Wuhan alone has reached 6.5438+0.75 million, and the annual production capacity of complete vehicles in Hubei Province has reached 2.4 million, accounting for about half of the total production capacity of Dongfeng Motor.

The manufacturing base in the province continues to stop working, and the loss can be imagined. As a result, Dongfeng Motor began to prepare for the resumption of work while busy with epidemic prevention and control.

What needs to be seen is that although the number of newly confirmed cases in most provinces in China has decreased, the epidemic situation is still grim. In the words of Kan Quancheng, director of the Health and Wellness Committee of Henan Province, who recently became popular on the Internet, "Hubei is the epidemic period, Wuhan is the outbreak period, and Henan and other provinces in China are the pre-epidemic period."

So the first preparation for returning to work is to ensure the health and safety of employees after returning to work. Taking Dongfeng Nissan as an example, Dongfeng Nissan has done a lot of work in personnel situation, epidemic prevention materials procurement, information submission, government-enterprise communication and so on 12, and formulated various emergency plans for returning to work. Before and after the resumption of work, the responsibility for epidemic prevention and control will be horizontally compacted to the edge, vertically compacted to the end, and passed on to various departments, departments and teams.

In practice, this involves the health investigation and placement of rework personnel, the preparation and isolation of epidemic prevention articles, the daily process of epidemic prevention and resumption of work, the safety management of canteen logistics services, and the management of keeping the dormitory clean. In addition, enterprises should also do a good job in supply chain management and guarantee during epidemic prevention and control to prevent supply risks brought about by changes in epidemic policy.

Dongfeng Motor Co., Ltd. (hereinafter referred to as "dongfeng shares"), which produces light commercial vehicles, said that its management, R&D, sales and front-line personnel have started telecommuting one after another, and the purchasing, manufacturing and manufacturing units are ready to go.

In addition, various subsidiaries of Dongfeng Motor have loosened their dealers in an attempt to help them tide over the difficulties.

Among them, Dongfeng Peugeot and Dongfeng Citroen timely adjusted their target policies and actively lowered their sales targets; Dongfeng Ying finidi adjusted its sales targets and policies, gave preferential support to dealers' inventory, and introduced measures such as reducing and exempting financial interest of dealers' wholesale sales and delaying payment period according to the impact of the epidemic to help dealers give subsidies to front-line sales consultants; Dongfeng Nissan issued the 16-character policy of "reducing and releasing pressure", "loosening policy", "ensuring supply" and "empowering platform" to fully support the work of dealers. In Dongfeng Shen Feng, the business policy in February was loosened to the maximum extent, and the pressure on dealers was relieved by a series of measures, such as reducing the conditions required for rewards and increasing the rent support of the second network.

Encounter opponent's resistance to sniper.

The crisis of Dongfeng Motor is regarded by competitors as a good opportunity to seize Dongfeng Motor's customers and market share.

Some data obtained from new cars and new technologies show that the manufacturers of light commercial vehicles in North China and East China have made marketing plans of "Anti-wind Action", trying to seize the customers and market share of Dongfeng light commercial vehicles by taking advantage of the lack of production capacity in dongfeng shares and the suspension of production by dealers.

According to the screenshot of WeChat chat in the above materials, an automobile company in North China informed the dealers: "According to the unified arrangement of the company, the' wind suppression action' will be officially implemented from today"? In 2020, our increment will start from grabbing Dongfeng customers, and how much we can grab depends on the usual details. "

The notice emphasizes a high degree of understanding: "Dongfeng's production base camp is in Hubei, and it is currently an epidemic area, which has a great impact on the matching, production and operation of vehicles and will not recover for a long time, which gives us a once-in-a-lifetime opportunity. Please firmly grasp this opportunity and fight a beautiful' Wind Suppression Action' campaign. "

The company requires dealers to fully study the network layout of Dongfeng light commercial vehicle, find out its customer group and inventory structure, and divert Dongfeng light commercial vehicle customers by "sending a cabbage, a bag of potatoes and a bag of instant noodles".

A car company in East China has a similar plan. At the same time, the editor of "New Car and New Technology" learned that in the field of passenger cars, some brand dealers also cracked down on some subsidiaries of Dongfeng Motor on the grounds that "the place of origin is the epidemic area of Hubei".

On February 10, dongfeng shares published an open letter, in which he did not accuse his opponent of attacking at this juncture, but warmly thanked the automobile enterprises in the whole industry for their contributions to the Hubei epidemic, trying to eliminate hostility and live in harmony in this way.

However, "New Car and New Technology" learned that the marketing battle plans of competitors such as "Wind Suppression Action" have not been terminated.

The epidemic situation in Wuhan is still grim, and another key task of Dongfeng Motor at present is to help Hubei and Wuhan do a good job in epidemic prevention and control. As of last week, Dongfeng Motor and several subsidiaries donated 61180,000 yuan to Hubei. Among them, the cash donation is 5 1 ten thousand yuan, and the total value of donated materials is 1, 0 1, 8438+0,000 yuan. In addition, Dongfeng Travel set up an emergency convoy at 65438 on June 24 to provide free services to the community of Wuhan about 1/4.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.