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After years of operation, it has become a complete framework integrating planning, production, publicity, platform and integrated marketing. Since its establishment, it has won numerous awards and become the uncrowned king in the field of self-made Internet content. In addition to self-made content, it also widely absorbs external forces and relies on the resources of the platform to help creators better present high-quality content to netizens.

Product concept

Unlike podcasts, Youku doesn't have to be original to perform on stage. Whether amateur or professional, individual or organization, Youku welcomes all video collection, creation and sharing in the form of micro-video. Youku is the first website in China that provides unlimited upload and storage space for micro-video for free, with a personal video platform and scoring system.

Different from the video accumulation of some websites, Youku pays attention to effective means such as multi-latitude TOP ranking, channel classification index, label, personal challenge and video club. , giving consideration to technical search function and popular recommendation means.

Maximize the power of C2C content aggregation and recommendation, help users quickly find their favorite videos and interested communities, and make users look cool, find fast, spread widely and be cool.