2022 Hotel Valentine’s Day Event Planning Plan

In order to ensure that the activities can be carried out without errors, it is often necessary to prepare the activity plan in advance. The activity plan is specific and thorough in terms of the purpose, requirements, methods, methods, progress, etc. of the activity, and is highly reliable. Operational plan. What are the characteristics of an excellent activity plan? The following is the 2022 hotel Valentine’s Day event planning plan I compiled (generally 6 articles). It is for reference only. I hope it can help everyone. 2022 Hotel Valentine’s Day Event Planning Plan 1

1. Activity Background

Valentine’s Day is coming on February 14th. Creating a romantic and heartwarming program for consumers is an important step for everyone. Every hotel is working hard. Over the years, they have been sending roses and chocolates to decorate the venue to convey the message of this program to consumers.

2. Activity Theme

xx Hotel xxxx Valentine’s Day Pink Tour

Rose, Pink, Story

3. Activity Time< /p>

February 14th

IV. Activity location

Main location: Lijun Club Hall

Secondary location: Guest room sauna< /p>

5. Activity methods

1. Create a warm and charming palace of love for consumers through romantic scene arrangements;

2. Set up a "lover" Message Board" for couples to write their love words on it.

/p>

4. "Pink Couple Suite" is set up in the guest room and sauna room, which is cleverly decorated and comes with roses, chocolate, champagne and double breakfast.

5. Sprinkle Bar launches cocktail cocktail content for couples.

6. Atmosphere creation:

Nightclub:

1. Use pine branches, flowers, and pink snow gauze to form a heart-shaped arch at the entrance.

2. Mark the theme of the activity on the beam at the entrance door.

3. Set up a 4×2 meter "couple message board" on the glass wall on the second floor.

4. The hall is decorated with pink snow gauze, roses and pink balloons.

5. Guest rooms and sauna rooms: decorated with pink snow gauze, roses and pink balloons.

7. Advertising methods:

1. Flyers: 10,000 copies, distributed by yourself.

2. SMS release: 3,000 yuan.

3. Internal advertising: (including spray painting and computer screen).

4. Advertisement text:

A. I am lucky to have you in my life. I will cherish you throughout my life. (Advertising words)

B. Spring letters bloom, roses bloom, love comes, your story begins; Valentine’s Day is here, prepare a cherished gift at Dongguan Villa, and then carry you gently She or he starts dating on this romantic day. (SMS)

C. On Valentine’s Day on February 14th, the "Pink Couple Suite" is 188 yuan. I wish you a happy Valentine’s Day! On February 14th, single nobles in Dongguan Villa will meet each other for couples, "PARTY" We are looking forward to your visit! Rain of roses, fine wine and candlelight, Lijun Club’s Valentine’s Day pink trip, waiting for your participation!

8. Promotion plan:

1. Guest room layout A "Pink Couple Suite" costs 228 yuan per night, and comes with 8 roses, a box of chocolates, and a bottle of champagne.

2. There are eight "pink couple suites" in the sauna room, each room costs 218 yuan per night, and comes with 8 roses, a box of chocolates and a bottle of champagne.

3. The nightclub lobby launches the "Couple Cocktail" package.

4. "Single Nobility" and "Couple Matching" activities in the nightclub hall.

9. Event Arrangement

1. Marketing Department: Launch event advertising before February 10th, and do a good job in creating a Valentine’s Day atmosphere before February 13th

2 , Entertainment Department: Combine the marketing plan before February 10th, formulate the details of the Valentine's Day activities and do a good job in creating a Valentine's Day atmosphere before February 13th

3. Sauna and Housekeeping Department: Do it on February 13th The layout of the pink couple's suite

4. Engineering Department: Combined with the activity plan, make arrangements for lighting and electricity use and the production of special props.

10. Cost budget:

1. Simulated roses: 6,000 × 0.3 yuan = 1,800 yuan

2. Roses: 500 × 1.00 yuan =500 yuan

3. Chocolate: 100 boxes × 20 yuan = 2,000 yuan

4. Pink snow yarn: 100 yards × 5.0 yuan = 500 yuan

5. Flyers: 10,000 sheets × 0.25 yuan = 2,500 yuan

6. Inkjet painting: 200 square meters × 10 yuan = 2,000 yuan

7. Others: 500 yuan

Total: 9,800 yuan 2022 hotel Valentine’s Day event planning plan 2

1. Purpose of the event plan:

To enhance the popularity and brand image of the restaurant and hotel

2. Activity plan theme:

Theme 1: "You are the most beautiful in my heart"

The theme concept of this activity is "Breaking traditional life and creating romantic surprises" The starting point is to cater to white-collar workers' yearning for romance, surprise, humanity, and making friends in ordinary life. Therefore, the theme of "Suddenly Meeting a More Beautiful You" is drawn up. First, it literally explains the background and time of the event. and other basic elements. Secondly, a title that satisfies the psychological desire of the target group is used as a gimmick to achieve the purpose of attracting consumers' attention. It has the characteristics of being smooth, cultural, and conducive to communication.

Theme 2: "Romantic Year of Aftertaste" as the theme

3. Activity plan strategy:

According to the festival marketing background, we will position the target audience this time at Middle-to-high-end people aged 20-40 years old; when dining in a restaurant, they not only hope that the food will be delicious, but also pay attention to the environment, atmosphere, culture and other value-added factors; their consumption expectations are: is the food delicious? Is the restaurant stylish? Is it fun? Are there any discounts? What spiritual benefits does it bring to them?

4. Activity time:

2.14-2.16, 20xx

5 , Activity location:

Tentatively scheduled to be inside and outside restaurants and hotels

6. Activity positioning and tone

1. Positioning: to have the widest influence and attract the crowd at one time The most popular, the lowest threshold for participation, the most topical and cultural, a Valentine’s Day marketing campaign targeting mid-to-high-end consumer groups aged 20-40.

2. Tonality: wide range of style, culture and fashion

7. Activity form

From February 14th to February 15th, if the consumption reaches xx amount, rebate vouchers → Intuitively Profit-for-profit promotions lengthen the hot sales cycle of the restaurant and hotel.

The Valentine’s Day night theme event on February 16th → triggered the audience, created news topics, and expanded visibility.

8. Activity Content

Taking the theme activities of Valentine's Day as the main line, supplemented by the early coupon rebate promotion, a three-day "Suddenly Meeting a More Beautiful You" themed marketing activity was held. , on February 16th, the "Suddenly Encountered You" singles dating party and the "Romantic Aftertaste of the Year" couple dating party will be held.

Singles aged 20-40 years old - "You are the most beautiful in my heart" large-scale singles dating party:

All singles can participate in the city's large-scale singles held at xx Restaurant and Hotel on August 16th Dating parties provide the most comfortable and romantic platform and space for you to find your perfect partner with high-level dating partners, a humanistic and romantic restaurant atmosphere, and highly creative and interesting activities.

Anyone who successfully makes friends on the day of the event can enjoy a 50% discount on food and beverages. (The specific discount will be determined by the restaurant depending on the situation) Couples and couples aged 20-40 years old - "Traveling through Lovers' Night. Romantic Aftertaste of the Year" couple theme party:

As long as you have a partner by your side, you can participate For the couples theme party held at xx restaurant on February 16th, all couples who go to restaurants and hotels on Valentine’s Day can get a 50% discount on food and beverages. Customers whose wedding anniversary is February 16th, as long as you dare to tell your romantic love story , you can enjoy a free couple's set meal provided by the restaurant and hotel.

9. On-site atmosphere creation

a. Restaurant peripheral layout

①. Magpie bridge shape layout → Add the restaurant’s cultural atmosphere and creatively design a large-scale design at the entrance of the restaurant and hotel At the gate of Magpie Bridge, the cultural customs of the traditional Xiangqiao Society are used to add to the humanistic style and festive uniqueness of the restaurant and hotel. In this way, we attract the attention of consumers and invite well-known local photography agencies to join in, leaving the most beautiful figure for every consumer who enters the store.

②. Creative layout of the Cowherd and the Weaver Girl → Create more publicity topics

Combined with the entrance of Magpie Bridge, the unique character models of the Cowherd and the Weaver Girl are arranged, which not only intuitively increases the peripheral environment of the restaurant and hotel The style and culture of the hotel also provide an opportunity for consumers to take photos and pass them on as an effective way to promote the restaurant and hotel's reputation.

③. Antique promotional pillars → point out the theme of the event

Abandon the traditional Chinese pillars, creatively design antique promotional pillars according to the marketing theme, and label them with the words "Travelling Lover" "Night; meet a more beautiful you" event theme slogan plays a role in event promotion and atmosphere creation.

b. Hall environment and atmosphere layout

① Chinese lantern layout

Set up Chinese lanterns in the lobby and main aisles of the restaurant hotel to add a humanistic style to the hall.

②. Design and layout of publicity hanging flags

Design the picture and content of the publicity hanging flags in accordance with the marketing theme, and arrange them in an orderly manner with creative shapes for event promotion and atmosphere creation.

③. Design and layout of the photo receiving desk

Set up the photo receiving desk (initially designated as the front desk) according to the actual venue, and arrange it with event-themed styling, such as sign-in boards, styling Gauze, x display rack, etc.

④. Zonal stage styling and layout

Carry out zoning planning and design, stage creative styling design, and layout based on the actual restaurant site.

⑤. Light and shadow art equipment layout

Arrange the lighting equipment, light and shadow performance equipment, etc. required for the day of the event based on the actual restaurant venue.

10. Event arrangements and procedures for Valentine’s Day

a. (Single Area)

Beautiful photos on Valentine’s Day night – invite well-known local photography agencies to join, Take photos at the Magpie Bridge-shaped door at the entrance of the restaurant and hotel. Firstly, entering as a Valentine's Day event can quickly gather popularity and create publicity topics; secondly, the photos taken contain the unique information of the restaurant and hotel, which can be used as an effective carrier for word-of-mouth promotion among the target consumer groups.

Enjoy a unique literary feast - on the day of the Valentine's Day theme event, arrange a theatrical performance that is integrated with the restaurant culture to quickly increase the enthusiasm of the event participants.

7 Minutes of Romantic Heartbeat - It is the main part of the single dating party in this area. Named after "7 Minutes of Romantic Heartbeat", with the dim lighting style of the restaurant and hotel as a foil, all customers present have 7 minutes. "Finding a partner time" is full of surprises, challenges, and fun.

Perfect encounter on Valentine's Day night - a 15-minute melodious music performance during the event set off the atmosphere of the entire event.

b. Couples Area

Romantic photo taking on Valentine’s Day night – inviting well-known local photography agencies to join in, and setting up the Magpie Bridge-shaped door at the entrance of the restaurant and hotel for each couple entering the store. couple photography photoshoot. Firstly, entering as a Valentine's Day event can quickly gather popularity and create publicity topics; secondly, the photos taken contain the unique information of the restaurant and hotel, which can be used as an effective carrier of word-of-mouth promotion among the target consumer groups.

Searching for 5 perfect loves - looking for 5 couples who got married on Valentine's Day in the city, telling their romantic love stories on the day of the event, and enjoying the perfect Valentine's Day couples specially provided by restaurants and hotels for free Package, this link is the main link of couples party.

Romantic aftertaste of Valentine's Day night - on the day of the event, as long as you are a couple and have a partner, you can get a 50% discount on purchases at the restaurant and hotel. Couples who get married on Valentine's Day can enjoy free of charge. The perfect couple package provided by the restaurant and hotel, a romantic wedding anniversary, a perfect love story, sharing and blessings.

11. Publicity

Poster promotion theme: "You are the most beautiful in my heart" 2022 hotel Valentine's Day event planning plan 3

1. Environmental analysis

Romance is the biggest feature of Valentine’s Day.

On Valentine’s Day, lovers all hope to spend a romantic and perfect day. This is their ultimate goal, and they rack their brains to achieve this goal. And those people who are alone, in such beautiful days where sweetness is everywhere, there must be more or less loneliness and envy hidden deep in the hearts of each of them. The desire for perfection is the most private calling of all human beings.

2. Analysis of opportunity points

Flowers, chocolates, candlelight dinners, etc., these traditional methods have become increasingly difficult to meet people's psychological needs. Thinking of Activity Network, Zhengzhou is famous for its elegant and comfortable environment and sincere and thoughtful service. The atmosphere of books, sofas, chairs, coffee, music, and art. Spending such a special festival in such a place is a novel and very meaningful concept. Choose two books that are suitable for you to read, find two comfortable seats, enjoy a cup of tea, and take a sip of coffee. The one you love most is by your side, and occasionally look at each other and smile in a tacit and peaceful atmosphere. . Is finding this feeling of knowing each other souls the most romantic thing in the world? In the bookstore, through special events, we will also provide singles with the opportunity to find their significant other and facilitate the meeting of destined people. Reading is originally a very elegant thing. Busy life and hurried pace often make us forget to appreciate this elegance. Put aside the trivial matters around you, whether you are already in a relationship or single, as long as you have the courage and an elegant mood, the ultimate romance of Valentine's Day is waiting for you to experience.

3. Activity theme

1. Activity slogan: Find an emotional sky and a pure land for the soul.

2. The theme of the event: Elegant Valentine’s Day, carrying the romance to the end.

4. Target groups

1. Couples (including married people)

2. Single people

5. Activity content< /p>

1. The first 100 people to participate can enjoy a 20% discount.

2. Singles can use a badge with a logo (to indicate their single status) provided by Menghui.com. For people of the opposite sex around you who also use badges with this logo, you can pay more attention to his or her reading habits to observe their personality, hobbies, habits, etc., so as to judge whether it is suitable for you and take corresponding actions. (This activity is ongoing for a long time)

3. On Valentine’s Day, among single customers, 12 lucky readers (male to female ratio 1:1) will be selected according to the tickets, and will be paired up voluntarily to enter the romantic candlelight dinner. (200x6=1200 yuan)

4. On Valentine’s Day, the first 300 ladies will receive a red rose.

(3x300=900 yuan)

6. Event time

February 12, 20xx - February 14, 20xx

7. Event location:

xx

8. Publicity methods

1. From February 8, leaflets will be distributed in major crowd gathering places in Zhengzhou, with a total of about 10,000 leaflets. (0.2x10000=2000 yuan)

2. Post posters in major universities, ranging from 3 to 8 posters per school according to the size of each school, totaling about 250 posters (3x250=750 yuan)

3. Post large posters in the main downtown areas of Zhengzhou, about 20 in total (15x20=300 yuan)

9. Purpose of the activity

Provide a platform for lovers to carry out activities. Provide nobles with an opportunity to meet the opposite sex. 2022 Hotel Valentine’s Day Event Planning Plan 4

1. Activity Theme

xx Hotel Valentine’s Day (God-given, love will be xx)

2. Event Time< /p>

February 14, 20xx

III. Activity location

Main location: xx Western Restaurant (sixth floor of the hotel)

Secondary Location: Guest Room

IV. Activity Method

1. Create a warm and charming palace of love for consumers through romantic scene arrangement.

2. Place "Lover's Message Card" for couples to write their love vows on it.

3. The guest room has a "pink couple suite", which is cleverly decorated and comes with roses, chocolates and champagne.

5. Atmosphere creation

1. Set up a truss on the periphery for advertising.

2. The electronic screen and LED screen in the lobby will scroll and play the content of the event.

3. Place a small display rack on the first floor and the sixth floor.

4. Each table in the restaurant on the sixth floor is placed with a candlestick and a rose.

5. The entire restaurant is decorated with white tablecloths, white chairs, wintersweet, and saman.

6. Place a bouquet of flowers on the bar. (Lily, calla lily)

7. Set up an arch style column at the entrance of the western restaurant.

8. Colored lanterns and Shaman decorations were used to decorate the scene with pink balloons.

9. Take photos on site. (Polaroid xx yuan/photo)

10. Place a champagne tower on the dining table.

11. Set up a special dining table and place a big cake on the dining table.

6. Advertising methods

1. Flyers: 1,000 copies (guest rooms, each business outlet)

2. SMS release: xx yuan (20,000 pieces) )

3. Internal advertising release: (electronic screen, Sanming TV subtitle scrolling frequency, including inkjet printing)

4. Advertising text:

A. God-given marriage , love determines xx. (Advertising words)

B. Spring letters bloom, roses bloom, love comes, and your story begins; Valentine’s Day is here, prepare a cherished gift at xx Hotel, and then carry it gently Let her or him meet you on this romantic day. (SMS)

7. Event Arrangement

1. Marketing Department: launch event advertising before xx month xx

2. Other departments will combine marketing before xx month xx Plan and work out the details for your Valentine's Day activities.

3. The restaurant and guest rooms should do a good job in creating a Valentine’s Day atmosphere before xx, xx.

4. Engineering Department: In conjunction with the activity plan, make arrangements for lighting and electricity use and the production of special props.

2022 Hotel Valentine’s Day Event Planning Plan 5

1. Event Time:

August 6th

2. Event Name:

"Love the Chinese Valentine's Day, meet the stars"

3. Activity content

3.1) "The night becomes more beautiful, the Chinese Valentine's Day will never be lonely" Large-scale intimate date party for talented men and beautiful women

The 500-square-meter south square of the hotel is carefully decorated with various leisure tables and chairs. Soothing and romantic background music is played in the square. In-house guests can enter for free with their room cards, while other customers can enter with their admission tickets. The site is equipped with beverage sales points, snack sales points, Chinese Valentine's Day merchandise sales points, etc. All guests who come will have the opportunity to draw a Chinese Valentine's Day surprise prize worth 5,000 yuan in jewelry. In addition, all men and women who have a successful date will receive a beautiful souvenir gift.

3.2) Guest rooms:

On the day of the event, a special "Qixi Festival" guest room is launched. The superior double room in Building 1 is 428 yuan/room night, with free buffet breakfast for two people and free boutiques the next day. One rose, one free fine red wine, one exquisite lollipop, and two performance tickets.

3.3) Catering:

Galaxy Restaurant launches

277 yuan Chinese Valentine’s Day set meal (including set meal for two, one red wine, one rose,)

RMB 577 Chinese Valentine’s Day set meal (includes a set meal for two persons, a bottle of high-end red wine, a bouquet of roses, and a box of chocolates)

RMB 777 yuan set meal for Chinese Valentine’s Day (includes a value set meal for two persons, a bottle of imported high-end red wine) One rose, a bouquet of roses, and 2 Dahe Show Festival tickets)

Moon Palace Restaurant

On the day of the event, if you spend 77 yuan or more at Moon Palace Restaurant, you will receive a free rose. One.

3. Implementation details

3.1) Please contact the purchasing department to purchase the gifts required for the event (such as roses, chocolates, red wine, etc.)

3.2) Please The catering department presents different set menus and appropriately decorates the dining tables. Please ask the person in charge of the Snack City and Jiuqu Restaurant of the Food and Beverage Department to collect relevant items and cooperate with them according to the activity content.

3.3) Please ask the Finance Department to inform each restaurant cashier to prepare discounts.

3.4) Ask the front office department to actively sell special rooms for Chinese Valentine's Day to individual travelers and introduce relevant content; ask the housekeeping department to receive relevant gifts and cooperate with the activities.

3.5) The planning department designs and produces party tickets (raffle tickets), lobby posters for seats 1 and 2, and related publicity.

3.6) Please ask the banquet department to arrange the party site in advance and cooperate with the planning department and engineering department in decorating the site.

IV. Promotion

In-hotel posters and single pages

The hotel’s official website and friendly link websites

Shangdu Information Port Floating Advertising (one month)

One-quarter color version of Dahe News + 600 words of soft copy

Fashion magazine hard advertisement and soft copy

Street light box film

Target customer text messages

5. Cost budget

Roses 2 yuan/piece, 500 pieces, 1,000 yuan

Chocolates 50 yuan, 20 boxes, 1,000 yuan< /p>

Lollipops 50 yuan, 10 sticks, 500 yuan

Red wine, 150 yuan, 10 sticks, 1,500 yuan (sponsored by the wine company)

High-end red wine, 300 yuan, 10 sticks, 3,000 yuan ( Sponsored by wine merchants)

Exquisite gifts 200 yuan, 200 pieces, 40,000 yuan (corporate sponsorship)

Banners/posters 80 yuan

SMS promotion 0.04 yuan/item 60,480 items 2,400 yuan

Dahe Show Dian performance ticket sponsorship (within 100 tickets, excess replacement)

Jewelry sponsorship

Small gifts hotel inventory gifts

About 68,000 yuan for Dahe News, Shangdu Information Port, and fashion magazines (full replacement)

Total: 2,500 yuan (excluding replacement) 2022 hotel Valentine’s Day event planning plan 6

1. Theme:

Romantic Valentine’s Day, Singles and Divorce Day. Let single men and women no longer feel lonely on Valentine's Day and give them a chance to work hard to find fate.

2. Target market positioning:

High-income earners and senior white-collar workers who are still single, and then further promoted to the middle class of society

3. Event slogan: < /p>

Today is Valentine’s Day, saying goodbye to the bachelor.

4. Specific activities:

February 13:

1. Participants will check into the hotel in the morning and wear single rings exclusively made by the hotel. Participating in this event on his behalf also sends a signal that he is single and looking for love.

2. Have a barbecue party indoors at noon, where participants introduce themselves and get to know each other. At this time, the girls select their favorite partners one by one and complete the first speed dating between men and women.

3. Separate activities until dinner, so that both pairs can get to know each other freely. Recreation locations can be hotel cafes, recreation centers or cinemas, etc.

4. An evening masquerade party is held in the hotel bar, and a buffet is also provided. Participants dress up and enter with their single rings. Those with talents can use this opportunity to show off on the stage, or they can Watching silently from the sidelines and looking for the partner in your heart is also a good opportunity for men and women who have successfully speed-dated to get to know each other better.

5. In the middle of the night, heart-shaped sky lanterns (Kongming lanterns) are released into the sky, hands are clasped together, and wishes are made, while the hotel lights off fireworks. A perfect end to a perfect day.

February 14th:

1. Recreational activities will continue in the morning. There are two competitions: King of Karaoke and Running with Girlfriend on Back. The winners will receive a free one-night stay in a hotel room provided by the hotel. The standard of the room is chosen by the winner.

2. Lunch is a simple buffet, allowing participants to continue to ignite their love in a relaxed atmosphere.

3. After lunch, the boys will choose the girls to complete the second speed-dating between men and women.

4. The ceramics teacher teaches couples to make handmade ceramics as Valentine's Day gifts.

5. Before dinner, the final confession of love.

6. The successful match can stay and enjoy the Valentine’s Day meal provided by the hotel! Afterwards, they can make a wish to the wishing tree, lock their love lock on the stone wall at the end of the world, and take photos as a souvenir. Love lasts forever. Those who are unsuccessful can check out and leave on their own.

5. Marketing strategy:

1. Product feature strategy: in line with the personalized and diverse needs of single young people looking for a partner. Wearing a single ring exclusively created by the hotel reflects that you are still single and your desire for love and a happy life. Lover's locks bear witness to the long-lasting relationship between successfully matched couples, and the fate of the two people finally becomes acquainted.

2. Sales channels:

⑴Direct sales: Sign up directly at the hotel

⑵Indirect sales: Sign up from various travel agencies, tourism distribution centers and other institutions

p>

3. Price strategy:

⑴ New product price: During the introduction period, use a high price skimming strategy to give participants a sense of superiority with high price and high quality, and at the same time, it will also make Single aristocrats with high salaries and high status are interested in this, so that they can feel the joy of finding friends, and at the same time, they will not feel that this kind of blind date activity will lower their status. The hotel will also gain greater profits in the short term. When the product gradually enters the maturity stage, the price can be appropriately lowered to expand the market share as much as possible. It can also be divided into different qualities and prices according to the social class of the participants to meet the needs of different people.

⑵Price in mind: The main market group during the new product introduction period is the high-income class. It is recommended that the entire event be priced using a reputation pricing strategy. It not only increases the value of the new product, but also supports the status of the participants, giving people spiritual satisfaction.

⑶After the maturity period, a discount price strategy can be used: For example, if single doctors from a hospital sign up together, they can get a discount based on the quantity.

4. Advertising and promotion strategies: leaflets, housing promotions (tenant registration discounts), newspapers and magazines, the first and hundredth pair who are successfully matched, and so on, become product spokespersons, etc.