Shunfengcheng, which has just been listed, is already hungry with the US delegation.

The tentacles of SF City are extending to more consumption scenes.

Recently, a small program called "Billing" was launched on WeChat, and the operating entity behind it was Shunfeng City, which just landed on the Hong Kong Stock Exchange.

According to media reports, the bill has only been put into trial operation in parts of Shanghai and Shenzhen. The brands accessed include Xicha, Luckin Coffee, Chabaidao, McDonald's and so on. And the cut-in scenes are mainly afternoon tea and treat guests.

It is observed that the business of paying the bill is actually an organic combination of social interaction, take-out and running errands.

First of all, after entering the applet, users can choose two modes: paying their own bills, being robbed by friends, or being bought by friends to pay their own bills. If they choose to order their own food, they will go directly to the ordering page, which is different from the takeaway platform where the US group is hungry. The ordering page will have meals from several brand stores at the same time, not just one.

In Meituan and Hungry platforms, if users need to place orders from multiple businesses, such as Starbucks and Xicha, they need to go to these two companies to place orders and pay the delivery fee. Different take-away riders will take orders for delivery, and the delivery time is generally different. In the bill, users can buy meals from multiple merchants at the same time, and the same rider will go to various stores to pick up meals and deliver them. Users only need to pay the errand fee, and the ordered food will be delivered at the same time, that is to say,

If you choose a friend to order food, you need to fill in the number of people who order food, the number of people who can order food by one person and "Hakka" first, and then share the link with your friends, so that many people can order food at the same time.

According to media tests, after the bill is placed across the three stores of Xicha, McDonald's and Luckin Coffee, the price to be paid is between Meituan and Hungry, and the delivery time is the same as Hungry. If the bill is only placed in one store, the bill will be more expensive than the delivery fee.

Comparing the US Mission and Hungry, there are not many brands in the bill. Take hi tea as an example. If it is located in Shanghai's business district, Xicha on Meituan offers dozens of drinks, including bread, sandwiches and other snacks to choose from, while there are only seven drinks on the bill, and there are no merchants in some areas.

Generally speaking, the bill payment business is still in a relatively basic stage, and there are still many functions to be improved, and more brands need to be connected.

Although the take-away market is already a "Red Sea", it seems that Shunfengcheng, which suffered a cold current on its first day of listing, still needs to "go deep into the tiger's den" to tell some new stories to the market and find new revenue growth points.

From 20 18 to 2020, the accumulated net loss of SF Express in the same city exceeded 65,438.05 billion yuan, and the situation was not optimistic after the "shopping listing". The first day of listing fell more than 9%, and the current share price is still lower than the issue price.

In the field of food and beverage take-out, the stickiness between consumers and Meituan has been very high, accounting for more than 90% of the market share. The key point is that the bill is still "parasitic" on WeChat, and there is no independent and direct entrance.

Therefore, how to attract hungry users who are used to using Meituan is a big problem in front of Shunfeng City.

Moreover, it is still unknown how big the market and demand of multi-single delivery mode are and how much contribution it can make to its profit.

Produced by ZAKER news

Text/Bao Xingwa

Editor/Zeng Xiantian