Can you share the practice of APP private domain traffic operation?

APP is actually a private domain traffic pool of enterprises. For APP operators, the most painful thing at present may be that apps that cost a lot of manpower and material resources have been unable to get up, and user activity is still very unstable. Therefore, the focus of APP private domain traffic operation is how to drain the APP, let users precipitate into the APP, and discover the wonderful gameplay of the APP.

The example I want to give is the official account of WeChat and the short message of Zhejiang Electric Power.

After upgrading the official account of SMS WeChat, Zhejiang Electric Power upgraded the SMS content of matters such as electricity fee notification to SMS cards, so that residents who received SMS messages could see important figures at a glance. At the same time, at the bottom of the short message, the menu of "Recharge payment", "My electricity consumption-electricity fee, power outage announcement, business handling" and "More services-power knowledge, network inquiry and online customer service" were added. Zhejiang Electric Power gathers power-related businesses and emergency notices in smart short messages, which greatly improves the service satisfaction and experience of residents.

For example, I received a text message reminding me of my arrears. According to the traditional operation, I should quit SMS first, then find X Bao on the desktop, open an input account to pay, or go to an offline outlet to pay. However, if I use the official account of SMS WeChat, I have already received the SMS. Click the menu directly, and you can jump to the interface of the APP. If you don't download, jump directly to the download interface to guide users to download the APP, which is convenient for future service experience.

This is in line with the general direction of paperless office and mobile Internet. Moreover, resources can be saved, and the download volume of APP can be greatly improved. Maybe the user didn't know this APP before, which is of great reference value to many units.

At the same time, it can also be used as a reference for enterprises in other industries, because the traffic and activity of APP are very concerned by most APP operators. Moreover, this official account of SMS WeChat can bring traffic and activity to the enterprise's APP, and the upgrade cost of the enterprise is very low and convenient.