What doesn't belong to mobile marketing theory is that

What doesn't belong to mobile marketing theory is SMS advertising. Mobilemarketing refers to the behavior that users of mobile terminals (mobile phones or tablet computers) directly and accurately deliver personalized instant messages to the target audience on the mobile terminals, and achieve marketing purposes through information interaction with consumers. Mobile marketing was called mobile interactive marketing or wireless marketing in the early days. With the support of powerful cloud services, mobile marketing uses mobile terminals to obtain cloud marketing content, so as to accurately and effectively deliver personalized instant information to consumers and achieve the purpose of one-to-one interactive marketing. Mobile marketing is a part of network marketing, which combines the theory of online marketing and database marketing in modern network economy, is also a derivative of classical marketing, and is the most potential part of various marketing methods.