After informing employees to fish, Gome said it would investigate the responsibility of leaking internal informants. How to treat Gome's behavior?

After issuing the internal penalty notice, Gome issued a new accountability statement, saying that employees who leaked the internal notice circulated on the Internet will be held accountable according to the confidentiality agreement. Netizens have left comments, and Gome's operation is really wonderful, which not only affects the corporate image, but also loses people's hearts.

First, Gome has a tough attitude.

Start from scratch? Internal penalty notice? It can be seen that the internal management mechanism of this enterprise is still very strict. Gome also admits that it doesn't want employees to do invalid overtime, and prohibits employees from playing games, watching videos, listening to music and other private affairs during working hours to help employees improve their work efficiency.

Moreover, Gome believes that it is wrong for employees to occupy public network resources first, and there is nothing wrong with the company managing and using data to supervise employees in the background. Netizens questioned Gome's attitude strongly, believing that management concepts and means did not infringe employees' privacy.

Second, Gome continues to pursue responsibility.

The internal penalty notice has had a great impact on Gome's brand image. Many netizens complained that Gome's backstage supervision mechanism was a bit unacceptable. Gome even revealed that employees who issued this notice would be held accountable because they violated the confidentiality agreement signed when they joined the company.

Many netizens spit out that the confidentiality agreement is aimed at industry technology or project content. When did the employee reward and punishment notice become a company secret? Then, does the very detailed employee list and background traffic analysis in the notice violate the privacy rights of employees?

Third, the mode of public relations failure.

Relevant legal persons believe that Gome's management philosophy does infringe employees' privacy, and the confidentiality agreement has a certain scope. The employee did not disclose the actual project of the company, which did not meet the agreed scope of the confidentiality agreement.

Moreover, as a big brand, we should make a comprehensive, rational and objective analysis in the face of this controversy. Gome's handling method is completely a wrong model and the most failed public relations case.

Gome has also launched an emergency plan for image maintenance, but whether it can save its image and reputation after this series of operations is really unknown.