Bank marketing activity plan [3]

# Planning # Introduction On some special days, the bank will carry out marketing activities, and before the activities, the relevant person in charge of the bank will make an activity planning plan. The following is the bank marketing activity plan compiled by KaoNet for reference only!

Article 1

One. moving target

In order to thank our customers for their long-term concern and support, and further enhance our branch's market influence, our branch held the following marketing activities with a grateful mind, striving to repay customers' trust, enhancing customers' value, seeking common development with customers and sharing the creation results.

Second, the content of the activity

(a) to carry out the theme of "winning the grand prize in deposit, happiness in happiness".

1. Activity target: all deposit customers of the branch.

2. Activity time: July 1, 2065438-1October 3 1, 201x.

3. Activity rules: During the activity, all customers who go to the branch for deposit business exceeding RMB are eligible to participate in the lucky draw. After the activity, 20 lucky customers got XX goods worth XXXX yuan respectively.

(two) to carry out the theme of "if the loan wins the prize, good luck will come day by day".

1. Activity target: all loan customers of the branch.

2. Activity time: July 1, 2065438-1October 3 1, 201x.

3. Activity rules: During the activity, all customers who handle loan business in sub-branches are eligible for lucky draw opportunities. After the activity, 20 lucky customers got XX goods worth XXXX yuan respectively.

(three) to carry out the theme of "using electronic banking to get surprises and gifts"

1. Activity target: all corporate online banking, personal online banking and mobile banking customers of the branch.

2. Activity time: July 1, 2065438-1October 3 1, 201x.

3. Activity rules: During the activity period, first, the corporate online banking customers of the sub-branches use corporate online banking to complete more than 5 bookkeeping transactions, and only when the accumulated amount reaches 6,543.8+0,000 yuan can they participate in the lucky draw. At the end of the activity, 10 lucky customers were selected, and each customer got XX goods worth XXXX yuan. Second, the personal online banking customers and mobile banking customers of the sub-branch have completed more than 5 personal online banking and mobile banking account transactions respectively, and each transaction exceeds 200 yuan, so they can participate in the lucky draw, and each person can get the following prizes: 20 first prize (personal online banking and mobile banking users 10), and each person can get XX goods worth XXXX yuan. 500 second prize winners (250 personal online banking users and 250 mobile banking users) received a prepaid card of 100 yuan respectively.

Three. Activity arrangement

After the event, a lucky draw will be held in mid-June at 5438+065438+ 10. The lottery will be conducted under the notarization of the notary department and randomly selected by the computer. The winning information will be announced in the business halls of all branches of the branch and will go to the designated place *.

Four. Activity description

Within one month after the winners are announced, the customer's designation of the future location * will be regarded as a waiver by the customer.

Verb (abbreviation of verb) activity promotion

(1) Post posters of this marketing activity at all business outlets of this branch, and scroll the activity information through the led screen.

(2) The Branch publicized this marketing activity through TV, newspapers and other media.

(3) All branches and outlets of the branch answer customers' inquiries about this marketing activity.

the second

One. The overall theme of the activity

"China Bank Card May Day gift,' Gold' is coming to you happily!"

Second, the types of cards participating in the activity.

Great Wall series credit cards and Bank of China series credit cards.

Third, the activity time

30 April-3 May

Four. Activity content

(1) Gift-"Shopping Lottery in Shopping Mall and Supermarket"

During the activity, you can participate in the lottery of shopping malls and supermarkets when you spend a certain amount in designated shopping malls and supermarkets.

Wanya Shopping Mall Standard: You can participate in the shopping mall lottery when you spend a single sum of money in 500 yuan on the same day. This activity will draw five lucky customers, each of whom will receive a shopping voucher from 500 yuan Shopping Center.

Standard of Times Supermarket: You can participate in the lucky draw when you spend a single sum of money in 99 yuan. Each supermarket draws 50 lucky customers, each of whom gets a supermarket coupon with a value of 100 yuan.

(2) Double gifts-swipe your card to win "gold".

During the activity, people who spend over 3,000 yuan (real estate, automobile, wholesale, medical education, charity and government service transactions do not participate in this activity) can participate in the lucky draw to win "gold", and the lucky draw will be held according to the card issuing location. Wujiang Award is set as follows:

Grand prize: 1 winner: 10g gold bar.

One. Purpose of the activity

Create a good environment for card use, improve cardholders' awareness of card use, and cultivate citizens' habit of using cards, so that more citizens can enjoy the convenience brought by the new settlement tool of bank cards and facilitate people's lives.

Second, the activity time.

20 1X year 65438+February 1 day-20 1X year 65438+February 30th.

Third, organize activities.

The organizer of this activity is Yizheng Bank Card Work Leading Group Office, and technical support is provided by Jiangsu Yizheng Rural Cooperative Bank, China Industrial and Commercial Bank Yizheng Sub-branch, China Agricultural Bank Yizheng Sub-branch, China Bank Yizheng Sub-branch, China Construction Bank Yizheng Sub-branch, Bank of Communications Yizheng Sub-branch, China CITIC Bank Yizheng Sub-branch, Jiangsu Bank Yizheng Sub-branch, Yizheng Postal Savings Bank, Yangzhou Yintong Company (co-organizer) and China UnionPay Jiangsu Branch.

Fourth, publicize the theme.

UnionPay card is a safe, healthy and fashionable choice.

Verb (abbreviation of verb) activity rules

201x65438+February1-201x65438+February 30th, all the designated merchants in Yizheng have a chance to win the prize by using the UnionPay standard card with the card number "6". The awards are as follows:

Grand prize 1, South Korea tour (equivalent bonus of 6000 yuan)

30 first prizes, each with a bonus of 400 yuan.

90 second prizes, each with a bonus of 200 yuan.

The third prize is 1200, and each bonus is 10 yuan.

Redemption method: the cardholder holds a label marked "Yizheng Bank Card Activity X Award" to the Bank Card Management Office of Yizheng City (in China People's Bank, Jiefang West Road, Yizheng City 106) to receive the online lottery prize and consult the telephone. The redemption date is 20 1X and 1X from the day after winning the prize to February 2065438.

Article

I. Theme of the event: "Golden Autumn Marketing"

With the theme of "Golden Autumn Marketing", this activity aims to express our sincere desire to share the fruits of hard work and create a better future with high school and mass customers, and to spread our business philosophy of customer-centered personal banking and striving to achieve "win-win" between banks and customers. On this basis, banks can refine the main "selling points" of activities into sub-topics according to the characteristics of their own activities.

Two. Activity time: ×××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××

Third, the purpose of the activity:

Taking Mid-Autumn Festival and National Day as the tipping point, focusing on individual high-end customers and cardholders, focusing on consolidating and developing customers, promoting the use of savings cards, and improving the handling fee of Express Huitong, we will focus on expanding the shopping, tourism, catering and entertainment markets and related markets, and at the same time expand the product coverage and promote the multi-frequency and multi-variety use of customers. Promote the all-round development of personal banking business, establish the brand social image of our bank through the promotion of "Golden Autumn Marketing", enhance customers' understanding and feelings about our three-level personal financial services (service, community service and self-service), improve the distribution efficiency of electronic channels and effectively improve business performance.

Four. Activity content

Activities mainly include the following contents:

(A) "Golden Autumn Marketing Products Happy Release" promotional gifts.

In order to encourage cardholders to spend and pay without paper, promote the rapid growth of various business volumes of bank cards and self-service devices, maintain and enhance the competitive advantage of Express Huitong business, and promote the sustained and rapid development of remittance business, the following preferential promotions and gift giving activities are specially carried out:

[Golden Autumn Marketing Self-help Gifts]

() During the activity, customers who use our savings card to pay the second fee on the self-service equipment in the province can exchange the payment voucher and deposit and withdrawal voucher for a gift worth RMB at the local business outlets. First come, first served, until delivered. The voucher must be the payment voucher of the same savings card. After the gift exchange, we will take back the payment voucher.

() Customers who sign the payment agreement during the activity can get a gift worth RMB. Send it as soon as the contract is signed, one for each household, on a first-come-first-served basis, until it is delivered.

The event gifts are purchased by the bank itself.

"Golden Autumn Marketing Card Celebration Festival"

() During the activity, the annual fee for the card is exempted.

() If the credit card consumption reaches a certain standard, you can take the consumption transaction document and bank card to the designated place of the local CCB to receive the gift of the corresponding standard until it is consumed.

If the credit card spending reaches RMB (inclusive) or above, give a gift worth RMB;

If the credit card spending reaches RMB (inclusive) or above, give a gift worth RMB;

If the credit card spending reaches RMB (inclusive) or above, give a gift worth RMB;

If the credit card spending reaches RMB (inclusive) or above, give a gift worth RMB;

Gifts should fully cater to customers' psychology of leisure shopping during festivals. Suggestions for credit card spending less than RMB include zoo tickets, park tickets, and package tickets for fast food institutions with elegant dining environment such as McDonald's around shopping centers. This is decided by the bank itself.

All banks should actively choose a large shopping mall, high-end hotel, high-end restaurant and other special merchants with a large consumption transaction volume according to the local actual situation, and take the form of on-site gifts to customers whose consumption reaches the standard that day to enhance the sensational effect of the event.

Since the activity lasts for more than one month, banks should reasonably arrange the rhythm of gift delivery and determine the number of gifts delivered at all levels every day, and the gifts will be delivered on the same day; At the same time, banks should actively do a good job of giving gifts to customers who use cards in different places.

[Golden Autumn Marketing Speedy Huitong Discount Release]

During the activity, the remittance fee of Huitong Express will be reduced by 10%.

Two "Happy Delivery of Golden Autumn Marketing Products" outlets, a silver-haired product display and quality service activities.

Take the business outlets as the unit to carry out the "Happy Delivery of Marketing Products in Autumn" quality service and a silver product display activity. These activities mainly include:

. The business outlets uniformly hang propaganda banners, and post and place marketing activity posters and activity leaflets released by provincial branches (recently released) to attract customers' attention with novel and rich visual appeal.

Tellers in outlets wear work cards uniformly, which increases the affinity of employees and shows the warm and cordial service image of our employees.

During the activity, all outlets set up special publicity desks and equipped with storage guides to strengthen dynamic publicity, guide customers to use the self-service channels provided by the Bank to handle ordinary deposit and withdrawal and payment business, and actively do related exchange work.

Actively carry out quality service of outlets, improve the quality of counter service of express Huitong and other businesses, strengthen communication between counter personnel and customers, and effectively enhance the service image of outlets.

Do a good job in customer green channel service, provide preferential services to customers in strict accordance with relevant requirements, and create a good holiday service environment for customers.

(3) Community activities of "Happy Release of Marketing Products in Autumn".

Expand community marketing penetration, close community relations, and steadily promote community marketing as planned.

Seize the favorable opportunity of Mid-Autumn Festival and National Day to carry out the community marketing activities of "Happy Release of Golden Autumn Marketing Products" and steadily promote the second phase of community marketing. Through the close combination of high-quality service, outdoor display, community finance class and community publicity of marketing team, we will establish the image of community service in an all-round way, strengthen the connection between community financial service outlets and target communities, draw closer the feelings between outlets and community customers, and steadily promote community marketing.

Combined with the promotion content, determine the target customers in the community, actively expand the relevant business volume, and effectively improve the business performance of community marketing.

() Actively expand express Huitong business.

June and October are the peak periods for students to enter school or report for new students. All banks can carry out marketing activities to enjoy remittance discount with student ID card or admission notice, attract student customer groups and expand the market business of education community. Actively carry out community marketing activities for people with high remittance frequency in cities, such as business people and migrant workers in commercial communities, in order to improve the effectiveness of marketing activities; For potential large remittance companies and national and trans-regional enterprises that need to pay wages in different places, all banks can conduct one-to-one marketing through public-private linkage, and strive for batch remittance services such as paying wages in different places.

() Effectively promote personal savings deposit business.

The target communities of monthly and monthly personal deposits should be determined as campus communities and wholesale markets, so as to effectively grasp the seasonal characteristics of students' tuition payment and frequent business contacts and vigorously absorb savings deposits. Seize the business opportunity of the National Day stock market closed, focus on marketing "personal notice deposit", seize the opportunity of freshmen to enter school, and focus on marketing "education savings deposit". In the marketing propaganda, we should pay attention to highlighting the innovative advantage that our bank can only notify deposit assistants and educational savings twice. During the National Day, all banks should make good arrangements. During the activity, banks should arrange special personnel to be on duty to properly handle customer complaints or meet customers' special needs.

() Effectively develop personal car loan business and various personal consumption credit businesses.

During the activity, all banks should strengthen the publicity and marketing of automobile consumption credit and personal consumption credit business of our bank in commercial communities such as automobile distribution market, home appliance wholesale market and house decoration market. Strengthen the marketing of high-end customers and promote the cooperation of car purchase service for group customers; At the same time, we will strengthen communication and cooperation with PICC P&C company and automobile dealers, increase the expansion of the group's customer resources, and promote the steady growth of personal automobile loan business.

During the activity, all banks should speed up the efficiency of business acceptance and approval, and strive to provide convenient and efficient services to customers on the basis of standardized operation.

(3) The activity of "Happy Release of Marketing Products in Autumn".

Taking this activity as the breakthrough point, through the establishment of the customer return visit system, we can understand the customer's holiday needs, make full use of the service functions of the cooperative units, and provide customers with all-round VIP value-added services; At the same time, we should seize the favorable opportunity of "October 1st" when high-end customers are free to consider personal or family financial planning, and introduce personal financial services to high-end customers, so as to further enhance the attractiveness of Ledangjia financial services. main content

During the activity, banks will send holiday cards made by provincial branches to customers by letter or manual delivery, and prepare a certain number of gifts at the same time. Gift packages are uniformly produced and distributed by provincial branches, and gifts are uniformly provided by banks.

Cooperate with local high-end cooperative institutions in catering, entertainment and other industries to provide discounts for customers who hold our cards during the event; Joint airports, stations and other transportation departments provide VIP services to our customers.

During the National Day, customers go out more, and all banks should ensure the normal business of wealth management centers, wealth management counters and customer-specific windows; At the same time, organize business outlets, personal loan centers and other operating institutions to effectively implement customer green channel services and various preferential services to create a good holiday service environment for customers; In addition, it is necessary to cooperate closely and strictly implement the standard of "roaming service" to ensure that customers of the Head Office can obtain special services nationwide and change their brands with glory.

Four. moving target

Through this series of activities, our personal banking business strives to achieve the following objectives in 1 month:

The number of new customers has exceeded the historical level, the customer structure has been improved, and the quality has been further improved;

The social penetration rate and usage rate of credit cards have been further improved. Compared with the same period of last year and September this year, the transaction volume of credit card consumption in that month increased significantly, and the proportion of peers increased on the basis of September;

The competitive advantage of Express Huitong has been consolidated and promoted, which has promoted the sustained and rapid development of the business, and the fee income has increased to the highest level in the same period in history;

The transaction volume of self-service equipment deposit and withdrawal and other agency business increased by% compared with the same month.

All business indicators were successfully completed.