How much do you charge for information flow advertising in Tik Tok?

Tik Tok invested 65,438,000 yuan for 6 hours, 6,543,802 hours, 24 hours and 6,543,802 hours. The release standard is 100 yuan =5000+, 200 yuan = 10000+, and so on. The release duration can be selected as 6 hours, 12 hours and 24 hours.

The charging modes of Tik Tok information flow advertisements mainly include CPC, CPM and CPT. Generally, it is necessary to provide the company's business license before opening an account. Users can provide videos, landing pages and other related materials themselves, and the background can operate orientation and bidding.

CPC billing, that is, billing by click, the current price is 0.2 yuan /cpc. This method belongs to accurate delivery, allowing advertisers to pay only for potential interested advertisers, which greatly saves advertising expenses and is suitable for advertisers with little budget.

CPM billing, that is, billing by thousands of exposures, the current price is 4 yuan /cpm.

This method belongs to pan-advertising, which can not accurately predict the target population, so it is suitable for advertisers with high brand influence, strong advertising creation ability or high advertising budget. Through high-intensity exposure, we can improve the limit of finding potential consumers and then tap more customers.

CPT charging refers to charging according to the time cost, such as charging according to the fixed charging mode of "how much is a week".

Creativity+orientation+bidding are three important factors that affect the effect of information flow advertising, so the marketing cost mainly comes from peer competition. Therefore, reducing the delivery cost requires all aspects of consideration and operation.

Extended materials are charged according to CPC, that is, per click. At present, the CPC price of Tik Tok information flow advertisement is 0.2 yuan, that is, users click? Advertisers? Tik Tok Advertising System will charge 0.2 yuan's advertising fee for advertising links.

The advantage of charging by cpc is that advertisers only need to pay for the users who click on the advertisements, that is to say, only when our advertisements are actually clicked by interested users will the fees be deducted, which is of great benefit to us? Advertising fee? Investment conversion rate. Because people who click on the advertisement may be interested in our advertisement. Although people who click on advertisements are not necessarily interested in advertisements, people who don't click on advertisements are definitely not interested. Therefore, by charging according to cpc, we can only pay for potential interested advertisers, which greatly saves our advertising costs.

The method of charging by cpc is suitable for advertisers with relatively small advertising budget and high requirements for advertising conversion effect. We choose to charge according to cpc, which can reasonably grasp the consumption budget, enhance the advertising value as much as possible within the limited cost and bring better transformation effect.