How to Improve Food Quality and Safety with Internet Technology

The following answers are reproduced on the Internet, hoping to help you!

I. Internet thinking and its main connotation

What is "Internet thinking"? At present, there is no authoritative explanation. Based on the existing literature, the author makes a comprehensive analysis and thinking.

(I) Expression of Internet Thinking

Li Yanhong, founder of Baidu, put forward that "the biggest opportunity for the Internet industry lies in giving full play to its own network advantages, technological advantages and management advantages, so as to upgrade and transform offline traditional industries, change the original industrial development rhythm and establish new rules of the game". In addition, some people think that Internet thinking is open, equal and fair. Others think it is subversion, cross-border, mashup and innovation; Some think it is label, simple thinking, pain point, explosive thinking, iterative thinking, big data thinking, cross-border thinking, platform thinking, subversive thinking, integrated thinking and NO.1 thinking. Generally speaking, the existing expression is limited to observation and understanding from the commercial perspective, not to grasp it from the ideological level, but only as a means and tool.

(II) Definition of Internet Thinking

Thinking is the attribute, ability and process of logical deduction by human mind, and it is also the process of brain actively reflecting objective reality. Internet has transformed productivity and mode of production, which has also changed people's way of thinking and formed Internet thinking. Therefore, on the whole, Internet thinking refers to the laws and methods to help people, people and society, people and information, and things to form a better ecosystem by using Internet technologies such as mobile Internet, big data, cloud computing and their application characteristics. With the update and iteration of Internet technologies, it will constantly change, expand and deepen its connotation and extension.

(III) Connotation of Internet thinking

Internet thinking is technically data-led intelligent thinking. With the analysis of big data, it can penetrate the fog and reach the clear realm; From a social point of view, it is a decentralized small-world network relationship, also known as an open ecological circle relationship, such as the circle relationship built by WeChat; From the perspective of production and operation mode, it is the unity of opposites of low-cost differentiated thinking, extreme differentiation (leading to high quality and high added value) and extreme low cost. Zhang Ruimin, Chairman of the Board of Directors of Haier Group, believes that the biggest difference between Internet thinking and traditional thinking is zero distance and networking. Concepts such as timeliness, transparency and participation can be derived from zero distance, and concepts such as platform, integration and cross-border can be derived from networking.

second, internet thinking fits the governance concept

from the perspective of concept, internet thinking and governance concept are very compatible in many aspects, which are embodied in the following aspects.

(1) Emphasizing the participation of multiple subjects

Governance emphasizes the diversity of subjects, including enterprises, social organizations, residents' self-governing organizations and other social parties. Governance is not only top-down management, but also emphasizes the equal participation of multiple subjects. Internet thinking advocates the concept of open ecological circle, and also emphasizes that multiple related subjects form an organic whole through participation and cooperation for the same value.

(II) Emphasis on timely and effective response to governance requirements

Public managers and management agencies should regularly and actively consult citizens, explain policies and answer questions, and must respond to citizens' requirements in a timely and effective manner. The Internet seamlessly links governance subjects with the public, laying a solid technical foundation for quickly obtaining and responding to public opinions.

(3) Emphasize openness and transparency

Governance requires openness and transparency of government information, and citizens and society have the right to obtain public management information such as legislative activities, policy formulation, legal provisions, administrative budgets, and public expenditures, so as to realize effective supervision over the public management process. Internet has completely destroyed the monopoly of traditional media, provided the possibility for citizens to directly express their personal wishes and participate in political and social affairs, and objectively promoted the openness and transparency of the government.

III. Internet Thinking Food Safety Governance

Food safety is a major social, political and people's livelihood issue, and it is a globally recognized governance problem. Internet thinking is highly compatible with the concept of governance, and it is bound to have great potential in improving the ability of food safety governance.

(1) Improve the platform for popular science publicity and education

Build a comprehensive platform for food safety science popularization, publicity and education with "new media as the main part, supplemented by traditional media". Strengthen the construction of science and education columns on portal websites, and pay attention to the use of vivid expressions such as cartoons and videos. Improve the existing Weibo platform, expand its functions of "popular science propaganda, information release and public opinion acceptance", enrich relevant content, and give full play to the information release function of Weibo. Accelerate the opening of the WeChat public subscription number of Sichuan food safety governance, and make full use of voice, micro-video, animation and other forms to carry out popular science propaganda. Develop Sichuan Food Safety Encyclopedia APP software, and form many functions such as "guiding consumption, releasing information, and promoting science and education". We will continue to give full play to the propaganda and education functions of "mobile newspaper", mobile phone short messages and traditional media to achieve full coverage of propaganda and education.

(2) unblocking the complaint channels of public opinion expression

On the basis of Sichuan Food and Drug 12331 complaint reporting system, we will build a "Sichuan Food Safety" public opinion appeal platform, build an independent complaint reporting website system, develop corresponding APP software, and establish a rapid response system covering four levels of provinces, cities, counties and townships, with the functions of public opinion collection and feedback. Through this platform, consumers, employees of enterprises and other third-party forces are mobilized by using information technology to achieve * * * supervision. At the same time, through the platform, widely solicit public opinions, gather people's wisdom, and realize interaction with the people.

(III) Building a risk early warning response platform

Make full use of big data, cloud computing, Internet of Things and mobile Internet to build a food safety risk early warning system with pre-prevention, in-process control and post-treatment. Establish a network public opinion analysis system, grasp public opinion in time through public opinion, and timely control sudden food safety incidents; Establish a timely analysis system for food risk monitoring data, timely capture the signs of risks and eliminate potential safety hazards as soon as possible; Establish a big data analysis platform for quality sampling inspection of food production and operation enterprises, timely analyze and master the quality of products in all links and categories, and timely adjust the supervision focus through risk identification; Establish a big data analysis platform for complaints and reports in the province, and control and eliminate food safety risks from the reported data as soon as possible.

(IV) Building a whole-process traceability system

The food safety traceability system is an advanced technology recognized by European and American countries to strengthen food safety supervision. According to the idea of "government guidance, enterprise responsibility, convenient traceability and brand demonstration", a traceability system with traceable sources, verifiable destinations, well-founded supervision and accountability should be established. At the government level, it is important to introduce measures for the management of food quality and safety traceability system, build a unified food safety traceability platform in the province, formulate corresponding local standards, and guide enterprises to carry out food safety traceability construction; In particular, we should focus on encouraging the construction of an electronic traceability system for the production and operation of dairy products, infant formula milk powder, liquor, meat and meat products, edible oil and other bulk foods.

(V) Establishing social credit evaluation mechanism

The construction of credit system has always been a hot and difficult issue in today's society. From the perspective of Internet thinking, we can learn from the experience of Taobao and Dianping, and establish a food safety integrity evaluation system by introducing social evaluation. For example, we can consider establishing a comprehensive credit evaluation system, integrating the evaluation data of public comment network, various catering group buying networks, Taobao, JD.COM, Dangdang and other online platforms with government food safety sampling data, administrative punishment data, food safety accident data, etc., and establishing a semi-official and semi-private credit evaluation system to form an autonomous system with multi-participation.