Wireless Value-added Services-Development Status

The number of users of wireless value-added services in China is increasing. At present, about 80% of mobile phone users use this service. The income growth level of wireless value-added services has exceeded the growth level of other telecom services. In the first half of 2004, SMS business increased by 765,438+0%. According to the data, the market size of wireless value-added services in Chinese mainland in 200 1 year was10.98 billion yuan, and the fastest growth was in 2002, with an increase of 373%, reaching a market size of 9.36 billion yuan. In 2003, the market scale of wireless value-added services reached 23.32 billion yuan, and it is estimated that the revenue of wireless value-added services this year will be 38.54 billion yuan.

It is estimated that it will reach 64.05 billion yuan by 2006, and the growth will gradually slow down. According to the research statistics of iResearch, the SP mobile value-added service market was basically a short message market in 2002, and the market scale in that year was 654.38+0.7 billion yuan. In 2003, while the short message market grew rapidly, the 2.5G value-added service market also started. The total scale of SP value-added service market in that year was 4.43 billion yuan. It is estimated that it will further increase to 8.4 billion yuan in 2004. By 2005, it is estimated that the total market size of SP value-added services will reach 654.38+02.35 billion yuan, including 5.5 billion yuan for SMS, 5.5 billion yuan for WAP, 654.38+06.543 billion yuan for MMS, 654.38+08 billion yuan for wireless games and 0.2 billion yuan for IVR.

In 2007, the number of mobile phone users has exceeded 500 million. It is estimated that the value-added services will reach 15 1 1000 billion RMB in 2009.

Faced with the huge market demand and endless innovations in the industry, how to turn creativity into user experience and commercial value will become the focus of thinking of operators, service providers and content providers in this field. Intelligent terminals have become the best platform for multimedia services, and the non-standardization of terminals has hindered the marketization process of more innovative services. These are all worthy of attention and discussion.

In 2007, China Symposium on Innovation and Application of Wireless Value-added Services built a platform for wireless service providers, telecom operators, platform developers and terminal manufacturers to discuss the new business environment of wireless Internet development and promote the healthy development of value-added services. At the same time, the organizing committee of the conference will also review and commend the wireless value-added service market in 2007, which will be released and displayed at the communication exhibition, providing an interactive platform for exhibitors and professional visitors of the communication exhibition.