Link SMS link SMS WAP-PUSH

WAP PUSH, also called service information or push information, is a special format of text message.

WAP PUSH can send a link to a certain site or a certain business to a mobile phone that supports the WAP PUSH function via text message. In this way, you only need to read the text message (service information) and open the link in the text message. , you can directly access the business. Therefore, WAP PUSH realizes the combination of SMS and WAP services, saving you time in searching for services and making it easier for you to directly find and use your favorite services. Regardless of whether the PUSH message is opened by the user, it will remain in the push inbox of the phone and the user can open it repeatedly.

wap push means a text message with a connection, which can guide you to the wap website. It is sent through the SP gateway, using software and mobile interfaces. 1 Save users the inconvenience of entering the URL on their mobile phones. For example, some URLs have a long number of characters and are very troublesome to enter.

2 Suitable for targeted promotions and advertising. For example, you can directly push the page address of a certain event information, the page address of a certain coupon, or the page address of a certain product directly to the user's mobile phone.

3 Users are forced to accept, and the arrival rate reaches 100

4 User opening rate is high. The proportion of users opening after receiving WAP-PUSH is distributed:

According to Internet authority According to research conducted by research institutions, after receiving WAPPUSH, 16.6% of netizens will open it, and the proportion of people who open it after reading the description clearly reaches 53.6%. The proportions of basically not opening or directly deleting are 11.4 and 18.6 respectively. It can be found that the acceptance of WAP PUSH push service is very high, especially the text description and introduction sent by WAPPUSH play an important role in whether users open it. Most users open it after reading the text description clearly. WAPPUSH's.

5 Almost all mobile phones produced after 2006 support WAPPUSH