How to open Tencent live broadcast?

Tencent Live is the official live broadcast platform launched by Tencent. It was launched on June 20 19, 1 1. It is a live broadcast tool for operators in the official WeChat account. It is a live broadcast product based on WeChat ecology, and there is no business model.

Different from ordinary products, the whole product of Tencent Live consists of two parts: APP and applet. App is created by WeChat official account and WeChat official account operators for live broadcast, and applets are used for users to make appointments, watch and interact.

At present, WeChat Live is a banner that can be placed in articles of friends circle and official WeChat account. To put it bluntly, I saw an advertisement in a circle of friends. Clicking on it is a small program. You can go directly to the live room to buy it when it is broadcast. If it is not broadcast, you can book a live room. Let's take a look at how Tencent Live applied to settle in ~

How to apply for Tencent live broadcast?

The following materials need to be prepared

1. scanned copy or photo of enterprise business license

2. Photos of the front and back of the legal person ID card

3. Jewelry products must provide national inspection certificate.

4. Screenshot of the number of WeChat private fans (more than 500, the number of fans subscribed by WeChat official account, the number of friends in the address book, and the WeChat group fan map can be used).

5. For 5.iPhone 7 and above, download Tencent Live APP (for playing).

Matters needing attention

1. The information submitted when registering an account must be correct. If the input is wrong, it cannot be changed, and the fee can only be refunded again. The refund period is as long as 2 months.

2. The selected main category must be within the business scope of the business license, and the live broadcast content should be consistent with the main category.

3. Please read the rules of Tencent's live broadcast prohibition category carefully to ensure that the business category meets the live broadcast qualification.

4. Please ensure that users use the same iPhone and the same micro-signal to download the registered APP and fill in the account information before submitting it. Don't change your mobile phone or modify the micro-signal, otherwise the account will not be used.

5. Tencent's live account fee is 599/ half a year, which needs to be paid directly when applying for an account. Tencent is still developing an online invoice application platform, and it takes about one month to apply for an expense invoice.

6. The first broadcast should be completed within one week after the application is opened, with a duration ≥ 1 hour and a popularity ≥500.

7. Please don't bind the live shopping mall before the account application fails.

8. This application has two processes, settlement application payment and live account application, and the authorization of the two processes using WeChat must be consistent.

9. The mobile phone number bound in Tencent Live app must be handled by Chinese mainland residents with their ID cards, and cannot be applied by corporate mobile phones.

10. Tencent live account must be authenticated, and the authentication information must be consistent with the identity information of the owner who binds the mobile phone number.

The above is the full introduction of Tencent Live.