Wechat public platform opens 9 advanced interfaces. What's the point of it?

Wechat has just updated the public platform, opened the WeChat authentication for the service number, opened nine advanced interfaces, added a developer question and answer system, and revised the backstage management interface of the WeChat public platform.

One of the most concerned is the nine advanced interfaces that WeChat opens to developers. These interfaces are:

Speech recognition interface

Customer service interface

OAuth2.0 web page authorization interface

Generate a two-dimensional code interface with parameters

Get the user's geographic location interface

Interface for obtaining basic information of users

Interface for obtaining followers list

User packet interface

Interface for uploading and downloading multimedia files

1. Speech recognition

Note: Through the voice recognition interface, the voice emitted by the user will also give the text content of voice recognition.

Significance: A third party can call the speech recognition technology independently developed by WeChat. It means that WeChat opens speech recognition technology to third parties. Ai Faner interviewed the team of WeChat "Pattern Recognition Center" exclusively before, and it was this team that developed Tencent's independent speech recognition technology.

2. Customer service interface

Description: Through the customer service interface, the official WeChat account can reply to the user within 12 hours after the user sends the message.

Meaning: In the past, there was only one conversation between subscribers and public accounts. Now, if the subscriber has talked to the public account once, the public account can be set to 12.

Continue to send messages to users within hours. This improves the ability of public accounts to send mail.

3.OAuth 2.0 Web page authorization

Note: Through the webpage authorization interface, the official WeChat account can request user authorization.

Meaning: This is just like the account authorization function of Weibo and QQ. This means that the WeChat account has officially become an account system.

4. Generate a QR code with parameters.

Note: Through this interface, the official WeChat account can obtain a series of QR codes with different parameters. After the user scans the official WeChat account, the official WeChat account can analyze the effect of each QR code according to the parameters.

Significance: For example, putting a QR code on Aifaner website and Aifaner Weibo has the same effect: gaining users' attention. You can now analyze where the subscribers come from. Developers can set special information in the link and do more data analysis.

5. Get the geographical location of the user.

Note: Through this interface, the official WeChat account can obtain the geographical location of users when they enter the official WeChat account session.

Meaning: The user's geographical location can be obtained in two situations: one is when talking with public accounts, and the other is in the dialogue interface "every 5

Seconds ". With the user's consent, this can be used for WeChat navigation or geofencing.

6. Get the basic information of users

Note: Through this interface, the official account of WeChat can obtain the basic information of users according to the encrypted OpenID, including avatar, name, gender and region.

This used to be a very high authority. After obtaining the basic information of users, you can do CRM management background, which is convenient for merchants to manage users.

7. Get a list of followers

Description: Through this interface, users can get the OpenID of all followers.

Meaning: I don't know how many people are paying attention to you and who is paying attention to you. Now you can know who is watching you.

8. User Packet Interface

Description: Through the data packet interface, the official WeChat account can move data packets for users in the background, or create or modify data packets.

Significance: Users can be grouped, such as a "Meizu MX3" mobile phone experience meeting organized by Ai Faner. There are 100 people at the scene, so they can be grouped, and photos of follow-up activities can only be sent to this 100.

People. This is a VIP member management and enterprise CRM management platform.

9. Upload and download multimedia files

Description: Through this interface, the official WeChat account can upload and download multimedia files on the WeChat server when necessary.

Meaning: It means that multimedia content such as music and pictures can be distributed through WeChat. For example, QQ Music can push music to subscribers here.