How to attract customers in car wash shops

How to attract customers in car wash shops

How does a car wash shop attract customers? In recent years, the rapid growth of the automobile market has also promoted the development of related industries. Washing your car can make your car cleaner, so many car owners will wash their cars from time to time. So how does the car wash shop attract customers?

How do car wash shops attract customers 1 1? How to receive multiple customers at the same time?

We should focus on receiving the first customer, and at the same time distribute publicity materials to the second customer, and take time to answer the questions of the third customer or provide some help.

Second, how to find the best time to approach customers?

The best time is: when customers stare at a product for a long time; When the customer looks at and touches the product; When the customer looks at the product for a period of time and looks up; When the customer suddenly stops; When the customer's eyes meet those of the shopping guide; When customers talk about a product with friends; When the customer asks the shopping guide for help. At this time, the shopping guide can approach the customer actively.

Third, how to find a topic close to customers?

Topic 1: "Sir, you have a good eye. This car cushion is really unique! " (Greeting customers)

The second topic: "Sir, our wipers are selling well now. Let me introduce you. " (Cut to the chase, cut to the chase)

The third topic: "hello, sir, this is the car perfume we just bought." It has a special smell and is different from others. Let me open it for you! " (Highlight the characteristics of the product)

The fourth topic: "Hello, sir! This is the most popular pillow style this year. Not only is it fashionable, but its sponge is also very special. This way, please I'll give you a detailed introduction. " (Highlight the features of the new model)

The fifth topic: "Sir, you have a good eye. This kind of car mat is special for special cars, which is very suitable for your model. Do you want to give it a try? " . (Highlight the special car)

Don't be too enthusiastic about shopping guide, hard to sell; Don't appear suddenly and disturb customers.

Fourth, how to introduce the product?

The shopping guide should introduce the characteristics, advantages and benefits of the product; Can display products, and attach a quotation; Let customers know the purpose of the product, demonstrate and explain the methods used, and encourage customers to try the product if necessary.

5. How to speak with facts?

In the face of customers' doubts about products, we should not simply introduce the efficacy of products, but speak with facts. Can lead customers to the workshop to watch related operations, such as glaze sealing, coating, pasting, modification, painting, sheet metal and so on. At the same time, there should be hints, such as "Is the coating very bright and shiny!"

6. What's the price?

It can be said that "as long as 128 yuan", "as long as 188 yuan", "at most ×× money" and "in fact, it doesn't cost much". "98 yuan can only wax once and can use it for one month." In the conversation between the shopping guide and the customer, it can attract customers to buy by analyzing the advantages and disadvantages of their own products and competitive products.

Seven, how to deal with objections?

First say, "I agree with you very much!" " ""that's what I understood before. " Then he said, "although ... but ..." and patiently explained. Finally, he said, "If you have any questions, please tell me and we will try our best to help you solve them. "

The shopping guide should not argue with customers, embarrass them or force them to accept their own opinions.

Eight, how to facilitate the transaction as soon as possible?

The end signal is as follows: when the customer stops asking questions and thinks; When the topic focuses on a product; When customers keep nodding their heads to show their agreement with the shopping guide; When customers start to pay attention to the price; When a customer repeatedly asks a question; When a customer negotiates with a friend, etc.

Don't introduce other products to customers, let them focus on the target products, and further emphasize the benefits that products bring to customers; Emphasize the preferential conditions after purchase, such as gifts and price concessions. , prompting customers to make decisions; Emphasize that there are not many opportunities

It can be said: "These days are the preferential period. If you don't buy it, the price will increase in a few days "; Emphasize that the product inventory is not much, such as "this product sells well, if you don't buy it today, you will have to wait for the next batch of goods"; Or directly suggest customers to buy, saying, "This product can give you so many benefits, I think you should buy it!" "

Suppose the transaction has been completed, let the customer choose the product and say, "Do you want this set of cushions or that set of cushions?"

The shopping guide should boldly ask for a transaction, but never show impatience.

Nine, arrange payment.

After the customer decides to buy, he hopes that the payment process is simple and fast, and the money and goods are correct. The shopping guide can say, "Thank you, 888 yuan. Please pay at the cashier. I'll hold the mat for you. " "Sir, please open the car. Look, this floor mat is new. Shall I put it in your car? "

Ten, polite to see the guests off.

When the customer is leaving, the shopping guide can say, "Thank you! Please come again when you are free, goodbye! "

The shopping guide should keep smiling and watch the customers go away. If you need to greet other customers urgently, you should apologize to that customer. Don't rush to see the guests off.

How does a car wash shop attract customers? How is the car wash shop run?

First, customer development.

Customer development refers to a series of public relations activities carried out by beauty shops to attract and retain customers. A stable source of customers is the premise of the normal operation of the car wash shop after joining, so customer development is the first and most important work of the beauty shop.

1, new customers opened

New customers refer to customers who have never washed their cars in our store before. Developing new customers is an inevitable choice for beauty shops to overcome competitors and expand their business scale. New customers usually come from two sources: first, new car users; The other category is customers transferred from other car wash franchisees. Beauty shops should adopt corresponding strategies for these two types of tourists.

2. Opening concessions attract customers and develop new customers.

It is particularly important for the newly opened car wash franchise store, so we should make full use of the good opportunity of opening and take various preferential measures to attract customers.

Second, consolidate old customers.

Consolidating old customers is very important for the development of car wash franchisees, because as long as all old customers are retained, the business volume of car wash franchisees will only increase rather than decrease. To this end, car wash franchisees must do the following work for old customers.

1. Create a customer profile

Car wash franchisees should do a good job of customer data files through professional car wash franchise management software on the basis of daily business records, which is not only convenient for contacting customers, but also can accurately calculate various consumption points.

Beauty shops can make membership marketing and use points system to stimulate customers to spend in the store. For the confirmation of customers, the parallel methods of "recognizing cars" and "recognizing people" are adopted. As long as people with customer records drive to spend, whether they are registered cars or other cars, they can get points;

Similarly, as long as a registered car comes to the store for consumption, no matter whether the driver is the original registered customer or someone else, you can get points.

2. Advertise regularly to old customers to introduce new services and various preferential activities of beauty shops; Call old customers every two months.

Understand whether customers need car wash and maintenance services recently and whether they need the help of beauty shops; Important festivals send greeting messages and promotional messages to old customers through the SMS marketing function of management software.

How does a car wash shop attract customers 3. Business strategy;

1, advertisement:

The publicity will be divided into three parts: before, during and after the opening. In the early stage, it can be widely publicized through TV, newspapers, radio or websites, as well as posters, window focuses, leaflets and other forms and channels to improve visibility.

When opening, you can decorate with lanterns and advertise balloons. And you can wash your car for a few days for free to attract customers. After opening, smile service and fast and high-quality car wash service will be carried out to attract more frequent customers.

2. Membership:

According to the local consumption level, determine the annual membership fee to become a member and put it on record. The membership card is paid monthly, and the number of car washes in that month is not limited (cleaning in the car will be determined separately).

3. Card issuing system:

(1) annual card: wash the car regularly 2-2.2 times a week ×52 weeks (one year) = 1 10 times × car wash fee (20% discount for customers), and there is no limit to the number of car washes throughout the year (once a week in the car).

(2) The handling method of semi-annual card, quarterly card and monthly card shall refer to the annual card, and the profit rate shall be adjusted as appropriate.

(3) Concession cards: Gold, silver and copper cards are sold at different levels.

Example: If the car wash is charged every time 15 yuan.

Gold card: 660 yuan charges, not car washing every year.

Yinka: 500 yuan, 50 car washes.

TONKA: 360 yuan, 30 car washes.

(4) Gifts: Newspapers and other gifts can be given to the first six cars and car wash cars at fixed times and holidays every day to attract customers.