Brief introduction of Beijing Yipai Market Consulting Co., Ltd.

Beijing Yipai Market Consulting Co., Ltd. (hereinafter referred to as Yipai Consulting) is a service organization specializing in market research, media research and data collection. Since its establishment in 2006, it has been adhering to the service concept of "quality, speed and innovation" and deeply grasping the lifestyle and demands of the public. It can provide market research, media research, public affairs research and data collection services for enterprises, media, advertising companies, government agencies and non-profit organizations, and provide professional market research support for decision-making of enterprises, media and government agencies.

On the basis of constantly absorbing industry experience and meeting customers' needs, Yipai Consulting has established a highly automated online survey system through unremitting efforts and improvement. Copy; And sample management system &; Copy; To promote the development of barrier-free sample database survey in China. Has been committed to the innovation of investigation technology, so far has more than ten independent intellectual property rights. Adhering to the service concept of "quality, speed and innovation", the company provides high-quality market research and consulting services covering the whole country for enterprises, media, government and many other institutions.

Yipai Consulting is the first company in Chinese mainland to develop and apply online survey, based on a powerful online survey platform (including sample management system &; Copy; (PMS) and online survey system &; Copy; (OSS) and interviewee database resources to provide customers with a full range of online survey services. A group of consultants began to build the Defendant Bank (RDB) in 2004. Under the management of systematic technology platform, through continuous accumulation, a consumer database which can be covered interactively by diversified communication means such as telephone, internet, short message and letter has been formed, and a unique management mode has been created to ensure the authenticity of the attribute information of each database member, and to cover different regions, genders and the greatest extent as far as possible. As of June 30th, 20 12, the number of exclusive sample groups of ePanel was 1 0,060,295.

The research fields involved in E-group consulting mainly include fast-moving consumer goods, banking, telecommunications, petroleum and petrochemical, automobiles, government agencies, television media, Internet, print media and new media.

Research field market research

Yipai Consulting's market research covers product investment period, rapid growth period, maturity period and decline period, involving seven major areas of product marketing life cycle, and has rich experience and mature models in each field. We have leading domestic market research methods and excellent market research team, and can provide customers with a variety of high-quality market research services including "satisfaction survey, consumer survey, product survey, mystery customer, brand survey, channel survey, marketing activity effect survey and industry survey".

media studies

Yipai Consulting has many years of media research experience, which makes our research team handy in the fields of TV media research, print media research or Internet and new media research. He has successfully served the domestic mainstream media for many times and won a good reputation from customers for Yipai. We believe that advanced research methods and rich industry experience can help TV media, print media, Internet and new media to enhance brand value and promote performance.

Public research

Yipai Consulting is a professional public research institution. We have a self-developed public research model and method, which can conveniently, efficiently and accurately provide customers with a number of public research services, including "service improvement research, public lifestyle research, social hot spot tracking survey, public opinion survey of policies and regulations", and help government departments and windows understand public feedback, thus improving service level and public satisfaction.

data acquisition

Yipai Consulting has long been committed to technology research and development in sub-sectors, and improved efficiency and quality through technological innovation. Relying on the self-developed online survey platform and special survey system, the exclusive sample group of high-quality ePanel covering the whole country and the close cooperation with the high-quality implementation network, relying on the strict and professional survey quality control system and rich experience in project implementation, we will provide customers with high-quality data collection services facing various survey methods and covering the whole country.

Corporate qualification member of ESOMAR (European Association for Public Opinion and Market Research)

Member of CMAR (China Information Association Market Research Branch)

new high-tech enterprise

APIRA Asia-Pacific internet alliance member units

Units authorized by People's Republic of China (PRC) to conduct foreign-related investigations.

Major customer TV media

CCTV News Channel CCTV Finance Channel CCTV Science and Education Channel CCTV Politics and Law Channel Beijing TV sctv Hunan Satellite TV Guizhou Satellite TV Shenzhen Satellite TV

print media

Guangzhou Daily Beijing Youth Daily Huashang Daily Xinmin Evening News Yangzi Evening News Global Times Chongqing Evening News Chongqing Times Jiangnan Metropolis Daily Modern Jinbao Guizhou Metropolis Daily Dongguan Times Beijing Daily Courier Chongqing Newspaper Group Publishing Company Taizhou Daily Ruili

network media

Tencent Dangdang Taobao Sina Sohu Yahoo Baidu

automotive industry

Shanghai General Motors Co., Ltd. Toyota Motor Investment Co., Ltd. Mazda Motor Company mitsubishi electric (Shanghai) Co., Ltd.

Financial industry

Bank of China, Industrial and Commercial Bank of China, ABN Amro, Postal Savings Bank of China and He Xun.

Government, academic industry

Organizing Committee of the 29th Olympic Games Beijing Economic and Information Commission Beijing Private Technology Industrialists Association Beijing Disabled Persons' Federation Beijing University School of Journalism and Communication Wuhan University of Technology School of Management Beijing Municipal Bureau of Culture Benxi Labor and Social Security Bureau Liaoning.

Measurement industry

Cctv Market Research CCTV Sophomore Media Research Ipsos Nelson Intage J.D. Power EMBRAIN AIP EIBCSSI

Invention patent Beijing Yipai Market Consulting Co., Ltd. successfully applied for the invention patent of two-dimensional code investigation method and system CN1037144710A. According to the invention, the object of investigation is changed from the existing passive acceptance to active participation in the investigation, the investigation process breaks through the limitations of region, time and equipment environment, and the investigation content is richer.

Patent abstract

A two-dimensional code survey method mainly comprises the following steps: 1) compiling the survey content into a questionnaire; 2) the questionnaire generates an answer ID; 3) generating a two-dimensional code from the answer ID; 4) printing the two-dimensional code on a carrier; 5) Respondents use the QR code scanning tool to scan the QR code to participate in the survey; 6) Recover, clean and store the information submitted by the respondents after answering the questions, and conduct data processing and statistics on the basis of the recovered information. The invention also discloses a system for realizing the method, which realizes that the investigation object changes from the existing passive acceptance of the investigation to active participation in the investigation, and the investigation process breaks through the limitations of region, time and equipment environment, and the investigation content is richer.

Patent information