Poster design requires templates-what are the basic layout requirements of poster design?

How to write the demand for designing enrollment posters when submitting graphic design requirements? "How to write out the design requirements so that designers can understand them?" This is a universal and realistic problem.

Below, aiming at the problem of how to write design requirements, we have prepared a set of writing standards for poster design instructions, hoping to help you.

0 1| Narrative logic of design requirements

A qualified poster design description must include at least the following three information points.

: Why did you do that?

: what should I do?

: What effect should it achieve?

The above three points, in popular terms, are ① what is the background and demand of poster design; (2) The reference style and style of the poster, and the visual effect that the designer needs to complete; (3) The application and display scene after the poster design is completed, and the effect that needs to be achieved.

We selected a set of poster design templates with different styles from Canva's online design platform.

Users who need to find a reference style can click "Use this template" below to download Canva's paintable poster design materials for free.

Use this template

Use this template

Use this template

[Click "Use this template" to enter the one-stop poster design process of CANVA]

02| Supplementary explanation of design requirements

After completing the background description of design requirements, we need to add three branches of poster design description: [timeliness], [priority] and [copyright requirements].

These three supplementary explanations must be clearly and directly listed in the design requirements, so as not to make designers have any ambiguity.

03| Common misunderstandings about design requirements

Ambiguous descriptions such as "design a red+black poster", "design an animated poster" and "design a beautiful poster" should not appear in the design requirements.

In addition, "draw a picture casually", "design a poster casually" and "choose a beautiful color" have no practical guiding significance and should not appear in the design requirements, which will make our content presentation look amateur.

Finally, in order to let everyone know more clearly how to write the design requirements, we selected a group of posters, leaflets and logo design materials from the online design platform of Canva.

There are more and more styles of clothing, and clothing companies should pay more attention to the promotion of corporate clothing posters. The following is a poster design template of a clothing enterprise that I compiled for you. I hope you will like it!

Design template of promotional posters for clothing enterprises

Advertising poster design template for clothing enterprises

Clothing brand profile template

Clothing brand profile template 1

AlexanderWang is the most popular and youngest Chinese designer in new york. His real Chinese name is Wang Daren. AlexanderWang brand's women's wear and accessories design is highly praised and popular. Not only has it won many fashion awards from CFDA and others, but the fashion sales of AlexanderWang brand are also on the rise. In July 2009, despite the poor economic situation, designer Wang Daren launched a brand-new gender-free casual wear series "AlexanderWang". Although the first series has few styles, it has been enthusiastically sought after by the media and fans.

Clothing brand profile template 2

BluGirl is a girl brand founded by Italian designer nna molinari, and it is also one of the four brands owned by designers.

Blugirl is a sub-line brand of the famous Italian brand Blumarine, which has attracted much attention since its listing. BluGirl brand, which is carefully created by designer nna molinari, is more suitable for young girls to wear. At any time, the show of BluGirl brand can make people feel "relaxed and happy".

Nna molinari is a designer who is good at using colors. Whether it is the main line or the sub-line brand, she uses colorful colors to express her understanding of fashion. In BLUGIRL's works, bright colors such as purple, blue and green make the girl's wardrobe as colorful as a garden.

Clothing brand profile template 3

Changsha Wujiawu Clothing Co., Ltd. is a modern women's clothing enterprise integrating design, production and sales. Since the establishment of 20 14 registered brand "HELLONONO", it has been committed to leading the fashion dress taste of urban women; Advocate diversified collocation without losing the classic dress concept and culture; Devote one's efforts to create a beautiful female image with fashion, personality and elegance.

HELLONONO women's clothing brand, with its accurate market positioning, classic and fashionable design style and humanized management concept, has attracted the attention and participation of more and more people of insight. Successfully opened various markets. The sales network covers retail markets, shopping malls and franchise stores in many provinces and prefecture-level cities and counties across the country.

What are the basic layout requirements for poster design? Posters are widely used in supermarkets, supermarkets, shops and schools, with strong publicity. A good poster design can cater to customers' needs and experiences. Especially short-term promotion, has a strong publicity role. Therefore, it is common in practical application. So, what are the basic layout requirements of poster design?

(1) Simplicity: Images and colors must be simple and clear (that is, concise).

(2) Unity: The shape and color of the poster must be harmonious and have a unified coordination effect.

(3) Balance: The whole picture should have a sense of boldness and balance.

(4) Sales focus: The components of posters must be simplified, and the focus should be selected as much as possible.

(5) Surprise: Posters should be surprisingly innovative in form and content, and have a strong surprise effect.

(6) Skills: Poster design requires a high level of performance skills, whether painting or printing, technical performance can not be ignored.