How to open a small clothing store

No, you'd better be prepared to lose money.

Although I will give you some advice later,

However, let me remind you first that if you have never been in this business, giving you these suggestions will only increase your desire to lose money. ...

Crime ...&;

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First, the supply of goods

Every day, I see many people are concerned about finding sources of goods. It seems that with a good supply of goods, business is guaranteed. But at first, in fact, in the store,

The least important thing is the source of goods. As the saying goes, three points for goods, seven points for sale. In this period, remember, don't choose what you love, only choose what is easy to dump.

I took a shirt from 20 yuan. 10 pieces. 1 piece sold 145 yuan, 1 piece 80 yuan, and the rest, I ask myself to sell one piece every day anyway. Must be higher than 80 yuan.

Some people may say: it's really dark.

I tell you: the value of clothes lies in the process of sales. How many customers are short of clothes? Women buy clothes because they like the process.

Women who buy clothes at these prices will not take you seriously. They just think it's not expensive, and it may not be very fun. They don't need it very much at present, but it's ok to save it for making small clothes in the future. Price? You can wear it. It's not expensive anyway. It is cheap and won't wear out.

Try it. -20 bucks? Too expensive! Too expensive! 10. Ok, I'll buy it for the nanny at home! ! !

When selling clothes, love your own goods. Don't abandon it after a long time. It's a pity to get the goods. I will sum up the lesson, but I still sell it as the most beautiful dress.

My belief at that time: garbage can participate in the circulation of goods, not to mention that I am selling new clothes! I'm not bragging. The guests came for my enthusiasm, and there were many regular customers. The highest record, a day turnover of more than 3000, at least to earn more than 2000. The minimum is 700, and there are also more than 400 points of profit.

Four months later, the second store opened. I hired a girl who delivered fast food, 600 yuan, and she paid me 1500. She really achieved sales above everything else. In our market, 1500 was a reasonable salary (at that time), but we should be familiar with it. I don't believe it. I believe in passion.

I began to adjust the way to get the goods.

Looking for partners is better than looking for goods.

I visited all the markets, and after repeated selection, I selected two wholesalers.

Why? Follow Zhuang! If you have a good eye, you might as well follow Wang Jiaxue.

There are many people who buy things, and they like to take things from east to west. They think they have a good eye and like to "shop" and shop with goods. I won't.

I will focus on two families. When I mature, I will be a big customer. I can take the new version that others can't see, and when it is mature, I will start to return it.

I can keep up with the good version, but I will try to change the bad version. I don't want to say more about goods. The style of the family is relatively unified, not chaotic, and it is a road of collocation.

Look at the goods brought by those tasteful sisters, I am laughing to death.

My strength is sales, and I won't delay getting the goods. I keep making money and opening stores. I/kloc-opened four stores in 0/8 months. Because I want to sell everything,

The wholesaler was moved by me. Often sell to me on credit, and the liquidity is greatly increased.

Later, I opened more than 10 stores and bought goods from six wholesalers. I left early and changed early, so I didn't gamble at the end of the year.

Speaking of which, you will think, what kind of person am I?

You 100% will guess wrong.

Just when I was selling 13 yuan to buy a small shirt, I was wearing Chanel. Prada. D & ampg; g. I don't even play.

I have another harvest: in the past six years, more than 20 salespeople and more than 20 proprietresses have started businesses. They get it,

Doing business doesn't cost much.

I taught them to be people out of thin air.

I think making clothes is farm work, so we can't rush it.

I think "I'm on this road" and I'm trying to sell my understanding of clothing. In fact, what women need is only psychological satisfaction.

Surely some of you prefer buying to wearing.

I don't wear famous brands now. Wrong, you don't have to ask for a famous brand.

Now my business is good, and the goods are expensive and sell well. To tell the truth, after so many good things, this fashion also knows a 7788.

In other words, as the proprietress, you must dress up beautifully if you want to do business well. Besides, the goods in the store can only match a little, so you should never wear that version yourself. That's the clerk's business. You must dress tastefully. All the clothes in your shop are tasteful. You got it? Try to wear big-name clothes. At this time, your warm smile will make many difficult women become your frequent visitors.

Selling cheap goods is different from selling expensive goods.

Sell cheap goods, be enthusiastic,

Sell expensive goods, be cold.

Will you feel snobbish? Wrong.

Do you feel a little cold behind politeness in top shops? !

I sell goods. Here's the thing. Don't quote for clothes around 2000. Show her a computer. Remember to look her in the eye. Politeness is enough. If she is in this consumer class, she thinks she wants to prove it to you. Women are natural enemies, too enthusiastic. She doesn't think your goods are worth it. When selling expensive goods, laugh as little as possible. Even customers who patronize many times are polite, polite and polite. Gossiping about Silas really means that when books are used, their hatred will decrease.

A friend asked me, why are things made so expensive and cheap?

Actually, I'm here to see the store address.

Next door or so, you should follow what grade you sell. Usually there is a large flow of people, so you must measure it. Where there are few people, you should make expensive goods.

Of course, I like to get together. Don't build a place with only one shop. A dead end is not to save rent, but to waste time.

Some people will say that I will be prosperous after two years, and it will take you two minutes to earn hundreds of thousands.

Selling cheap goods, pulling carts to buy goods, selling expensive goods, entering and leaving BMW.

Selling a piece 100 to earn 90 is too slow, and 90% is not much.

One piece 1000, 30% is 300.

But your goods really should be protected. If you can't keep it for 6 months to 10 months, don't do it. But I'm not tired after a year. Will sit more and more prosperous, many people do not insist. If you make a deal, you are doomed to work hard. It's easy at first, but it's never easy. Jews are the best at doing business. They all sell expensive things.

At that time, many brands pulled me into the business, and I never did it. You can sell goods everywhere in the street. Why should I leave my fate to you? It's not like I can't do business.

Women are only loyal to men, and men are loyal to brands. I want to try any good brand, after all, the consumption has not reached the level of trying Qian Shan Wanshui.

It's good to sell bulk goods and earn a lot of money. Nobody cares. Unless you sell famous brands, who will pull you in?

I also do wholesale now. I don't invite people to join. It's not that I don't have money. I have 100 people to join. If 100 people can't sell the goods, it's not the burden of pulling 100. I sympathize with those small shops, too. They have to take a lot of things with them. How can they sell it?

Second, the law of selling goods.

1, every woman thinks she has a suit, so don't pretend to be a consultant and image director. (Note: Girls who think they are not good at dressing up will not buy clothes often. )

Regular customers are very important, and the proportion of repeat customers is very large.

Don't nag about how your guests match. A woman's self-esteem is above everything else, and she won't find a place to be stupid for you.

Or I'll buy it this time. You won't be the place she often wants to go.

I'll handle it like this.

After a guest pays attention to a dress, I will sincerely admire her taste. In the process of buying clothes, I will also ask him what better ideas he has. Praise her for eating this bowl of fashion. I feel much inferior.

As a result, many of my guests like to take their husbands or boyfriends around in their spare time and buy some to show their shopping acumen. This is her paradise. She can also call friends and help you sell goods. She wants more people to know that I am a famous brand and I am her fan.

My shop is a dream factory for countless women. I sell dreams, and my goods are a sense of success and superiority.

In many cases, guests find that one dress they bought from me is much more expensive than others. But they will defend their prestige. I have ten thousand reasons to deny my failure, and she won't take it out on me-she knows I'm not an expert.

2. Selling goods is not a debate.

Ok, that's right! Yes! Salesman's magic weapon

Look at the dialogue:

This fabric is not good.

Yes, you are an expert. But it is easy to clean and dry, and easy to take care of. No need for dry cleaning.

It won't be comfortable to wear

That's right. Wash it before you wear it. Exquisite beauty usually wears new clothes after washing. Do you like red or green?

I don't like the buttons on this, they are too ugly.

Yeah, yeah. But please keep the necklace. This is a bracelet. Colored. You must have a lot of bracelets at home.

The result is often: a sweater, a bracelet, a pair of pants. She also told us what pants we should wear. In order to show her correctness, she bought another pair of trousers. )

When a guest feels like God, he will be your slave.

Women are strange. When she feels that she has defeated a successful person (I am a famous brand), she will feel more successful. The topic of two successful people is definitely not simple 100 and 200. Guests will think: I am a successful person. 100,200 is not a problem. )

When you meet a lonely guest, you should go all out: a good opponent is a teacher.

You are a businessman. You should have the qualities of a businessman. Making concessions at will is the beginning of a nightmare. You are 50 generous this time, and he will fight for 100 next time.

The point of bargaining is to exchange terms one by one, such as buying two more pieces, or bringing accessories, or promising to bring friends. Promise to keep the price confidential. Promise not to be so low next time and pay more attention to us. Put in a good word for us when our friends come. Everyone wants a win-win situation. You are already our guest of honor.

You may have noticed that I have repeatedly stressed that I am wearing a famous brand. Don't underestimate it, this is marketing.

Your image is the image of the store, and the grade of your performance is the grade of the goods. Guests are willing to be friends with you. Of course, you should be modest enough to make friends with you, and she will think she has class.

My guests think all my guests here have good taste. It's an honor to buy things from me. )

Look, your guests are successful people and friends with taste. Why are you still worried about selling goods There is marketing, no promotion.

3. Control your diversity.

Every woman has her own way of dressing. I'll tell you a secret: 100% people are good at choosing clothes. 50% people are good at choosing pants. 30% are good at choosing skirts (except dresses).

Why do women keep shopping? Do people who really buy clothes often buy clothes? Most of them don't match pants and skirts, but they never thought of it. They will look for a suitable dress all over the world, and they always feel that they lack a dress.

The clever proprietress already knows how to do it.

Take advantage of your strengths and attack your weaknesses.

The proprietress takes the goods and likes to focus on the coat. The competition for coats is the biggest. Besides being good-looking, there are other things that look better. The guests we meet are all experts, and they all have their own way. Is it difficult to do business? Go and see for yourself.

The boss of a good business will definitely look at the "next three roads", that is, pants, skirts and shoes.

The "Three Roads in the Future" has been completed, and coats and shirts are selling well.

Want to know what kind of pants, skirts and shoes sell best?

pants

Keywords: steady, slim,

Pants should be of various types: calves, straight legs, casual wide legs, trousers and 7, 8 and 9 split pants.

It is mainly light in summer, dark in winter and black all year round.

Each pair of trousers can't have too many similar models.

When picking up the goods, the two models are almost identical. Choose one. If you like these two models, make one first and then another. Why? Where there is comparison, there is high and low. The guests don't want to take the exam. She usually only chooses one of your 10 projects, and these nine projects are eliminated. She is not interested in the future. You provided five models and she chose one. Remember, don't have too many styles, the guests don't have much demand for the style of pants. Version is the key factor when eliminating suppliers.

Pants with good style, large age span and simplicity are the best sellers. Personality is a guest's business, and commonality is your business. The more personalized pants are, the harder it is to sell.

skirt

Keywords: lines, slim, subtle and sexy

In order to sell pants and skirts, the store is equipped with Sambo high heels and flat shoes, and three kinds of boots are prepared in winter.

My experience is: 38 and 39 are both good, which is convenient for guests to put on and take off. Anyway, the store also sells shoes, which gives the guests a feeling by the way.

Persuade guests to change shoes and try on pants. You can prepare a lot of stockings, and guests will feel that your service is very good and hygienic. If a woman tries on pants in sneakers, I guarantee you won't sell them.

If you want to sell high-quality shoes, you must never shoddy them. It won't be hidden for long.

Except shoes, the quality of other clothes is generally good. Fortune 500 companies don't make money by putting quality first.

You should keep and check the monthly business records. Pants and skirts should account for 40% of sales, which is normal.

Every season, pants come first. Whether the weather is cold or not, whether it is hot or not, will not have much impact on business.

Sell pants in summer and skirts in winter. This is not wrong, because a lucky woman has air conditioning in summer and heating in winter.

Men dress like their friends, while women like to be different.

Women like the colorful world, but they like shopping repeatedly. Liking and deciding to buy are two different things. Except for the bottoming sweater, the color of the coat can be bold, and I still advise you to be steady.

I won't talk about coats, coats and overcoats. We are all masters.

Third, how to deal with suppliers?

Try to fix two. If you take goods around the world, no one will take care of you.

Concentrate your purchase funds and attack only two or three stores, and you will soon find benefits. 1, regression is relatively easy. I won't take the goods for the time being, and get the old money back from the market. I will delay the payment and meet you later. Increase working capital. Maintain good relationship with the sales staff of suppliers. You can't miss anything to sell. Don't spend all your money on travel expenses. You can ask the supplier to send you a board from time to time, and the telephone computer can get the goods.

What kind of supplier is a good supplier?

1, with strength.

Don't be afraid of hard work. Only when you see the sewing machine will you consider long-term cooperation. This is the iron law of Italian businessmen.

The whole country is the same. People are selling goods everywhere. The high fashion you bring is divided into two parts: spreading the goods on the ground, buying them from other places and replacing them with your own brand goods.

You can sell well, but it may take 12 years to earn 6 million instead of 6 years.

Looking for goods, many proprietresses have made wrong efforts.

When they go out to get goods, such as shopping, they care about styles and prices, not finding a strong strategic partner.

A strong supplier, rich and talented, will definitely have a higher chance of winning than you alone.

2. Ethical companies

You can ask around. Shop assistant of the supplier, how long have you been working? Do you like this job? Whether the sales manager is too enthusiastic.

A good supplier will not be enthusiastic about you for no reason. They know that 80% of the profits are created by 20% of the guests. The harder you advertise, the more careful you should be before showing your commercial value.

You can observe whether their customers are happy or sad.

I hate joining. Joining is rubbish. Joining is an exotic product, but in China, it has changed its taste. The purpose of foreigners joining is to facilitate management and standardize management. If they want to make money, they can go public and raise money. Therefore, they want to do a good job in management.

Some businessmen in China want to expand their scale and make money immediately. As for whether they have the ability to engage in standardized management after expanding channels, they don't even think about it, and they don't evaluate their income at all, as long as you have money. Many franchise store owners can't do business, will business be good? If you can learn to do business by this kind of low-level management, what does it mean to learn to be a businessman in 10?

I don't accept joining myself. I don't like carrying a burden.

The person who sells my goods must have the ability. Good goods need to be sold.

I have never run a factory before. When I sell goods, I don't care who wants to charge me for joining the company. You have the power. What are you doing here? ! No money is no strength!

The goods are good? Haha, sell it yourself.

Good goods are everywhere. It's not that your goods are good, but that I want to find convenience.

If you want to do business together, you must trust.

Suppliers have strength and don't care too much about whether you have money or not. What matters is your ability.

I ask you to pay all the expenses and will really help you make money.

Yes, it's not that noble, and I'm not helping customers make money, but I hope capable customers can help me make money. Therefore, when I meet someone with ability, I will strive for it in many ways. I never thought about setting restrictions on joining and joining fees.

3. Please order carefully

If the quantity you want is not amazing, you don't need to order.

Some suppliers like to ask for orders, so you should be careful. What he wants is to pass on the risk. If you open a big department store, the order will be normal. If not, you can't make a reservation.

Watch your wallet.

Some subscribers are black, so you should pay attention. Samples can be imported. After ordering, remember to bring a sample garment or a cloth version, and state in the order contract that the version of the goods is wrong, so you will not receive the goods. If he makes excuses, you can leave without hesitation. Especially in Guangdong and Hangzhou, including so-called foreign trade companies, you should be careful.

In short, try to get this position.

There are also deceptive means: alas, this product is not made. Why don't you order 50 pieces for you to make? !

Your answer should be smart: I want three large ones and two medium ones. There are guests to do. Help me to the car. Please let me know when you have it. In this way, whether true or false, you will not suffer.

A friend of mine didn't take the sample clothes and cloth boards ordered, and as a result, he received a batch of garbage.

4. Responsible suppliers

Good suppliers will care about your business, which is why they care about the terminal. The exchange of inferior goods is refreshing. Willing to put advertisements on the terminal. From time to time, I will ask you what you think of the goods, where are your business difficulties, how is your business recently, and whether there are any goods to supplement. There are hot goods now. Shall I give you a board to try? Of course, I will also promise you that the wool board can be returned.

You don't have to care about the decoration of the supplier itself, but his simplicity reflects pragmatism. Many suppliers don't know the service terminal, but only care about their own decoration to show their strength.

A friend of mine reported to me that he had found a strong supplier. I asked him how you knew you had the strength, and he replied, "Wow, their shop is so luxuriously decorated!" "

Once you have a good supplier, you should also work hard. Strong alliance, both sides should cherish.

Don't care too much, ask for it every day. No unilateral interest can last long.

Selling your goods well is related to your right to speak. The more you fully display your value, the more benefits you will get.

Look at the goods: three points for goods and seven points for sale.

1, don't look good, just make money.

Good goods, in Europe, not in Guangzhou. It depends on the estimated price.

2, don't just pick what you like, pick what most people accept.

Don't wear it yourself, be business-minded. I earned money and wore a lot of good things.

3. The supplier is good, but the goods are not the most beautiful.

The most beautiful dress is a wedding dress. Looking for a wedding dress company.

I have tasted it, and these goods don't look very good.

Unless you are an internationally renowned brand. Sister with taste, you will die very ugly. Girls with taste generally lose money to make money.

5. The toll is too expensive, so share more expenses.

What age is it now? It is best to find the serial number for replenishment. Telephones and computers are used more.

6. I have a small number of customers, and I hope to be new every day.

It is important to maintain a certain style. Expanding customers is fundamental. Around a few regular customers, your goods will be pressed more and more, and your customers will be less and less. The store is in a mess, and broken code goods abound.

Try to sell as much money as possible. This is a product affirmed by the market. Consumers' satisfaction after purchase is very high, and the chances of becoming regular customers are greatly increased. On the contrary, new goods have the risk of new goods.

A marketable commodity. I usually take dozens of pieces when I start to weigh. Always check whether the code number needs to be filled and whether it needs to be added with color.

7. I often call and only make up one or two pieces. Will the suppliers look down on me?

Don't worry, a good supplier will appreciate your caution. At least, you won't cause him big trouble. If you call to refund 20 yuan and 30 yuan, he will be very annoyed.

8. The supplier's requirements are a bit excessive. Can I refuse?

Refuse. The characteristic of businessmen is to protect their own interests. You are a businessman. If I were a wholesaler, I would respect my weighty competitors.