What's wrong with Ding Dong going grocery shopping?

Ding Dong will adjust the operation of Sichuan-Chongqing front warehouse when buying vegetables, and the relevant sites will stop the delivery service.

Since 20 19, grocery shopping in Ding Dong has been in a state of loss. In 2022, Ding Dong's grocery shopping briefly ushered in a bright moment, and its net profit turned into profit, which once became a booster of the industry. However, in the first quarter of 2023, Ding Dong's grocery shopping fell into a loss again. This is not the first time that Ding Dong has purchased food from Sichuan and Chongqing, and the related websites will stop delivering services on May 29th, 202318th.

This time, Ding Dong explained that it was based on the consideration of reducing costs and increasing efficiency, but it still faced competition from Pinduoduo, Meituan and Ali. At the same time, Ding Dong is also looking for a second growth curve, betting on the prefabricated vegetable track, but there are many people in this track layout, and there is still uncertainty about whether it can be deus ex.

Platform function

Ding Dong Grocery was launched in May 20 17, focusing on the fresh e-commerce mode of front warehouse. It first developed in Shanghai. At the end of 20 19, there were 550 front warehouses, which have been opened in 9 cities including Shanghai, Shenzhen, Hangzhou and Suzhou. In April 2020, Ding Dong groceries entered Beijing, and are gaining new users through subsidies and preferential treatment. In June 2020 165438+ 10, the leading enterprises of fresh e-commerce will accelerate the melee and upgrade the profit model of the staking industry.

Fresh vegetables, live fish, live shrimp, meat, poultry and eggs can be delivered within 29 minutes at the earliest. Live fish, live shrimps and fresh crab shells are directly collected at the store every morning. When placing an order, you can choose to slaughter/disembowel. Self-built community pre-warehouse, equipped with cold chain system, quality control from the source of fresh food, the platform serves nearly 3000 communities in Shanghai. If you are dissatisfied within 24 hours, you can apply for a refund.

Reference to the above content: Baidu Encyclopedia-Ding Dong buys food