What is China Mobile Monternet MMS?

Monternet is a unified brand of mobile data services provided by China Mobile. The English name is Montenegro, which means "Monternet". Monternet is like a big supermarket, including various diversified information services such as SMS, MMS, WAP and treasure chest (mobile games).

"Mobile Open Internet" and "Monternet" are the combination of two English words "Mobile" and "Internet". They are the perfect combination of mobile communication and Internet. They are well-deserved representatives of cmnet, representing the brand personality of "modernity, fashion, efficiency and innovation", which means "free interconnection and unlimited communication".

Simply put, Monternet is a mobile Internet platform built by operators. The starting point of WAP for mobile users.

Chronicle of events

On June 5438+February, 2000, China Mobile officially launched Monternet, a mobile Internet business brand.

In June 2004, Monternet Business Operation Support Center (Zhuo Wang Information Company) was established.

On April 29, 2006, due to the special governance activities of Monternet, the information fee of Monternet decreased by 50%.

On May 13, 2006, users logged into WAP to prompt for charging, and the number of Monternet users decreased by 50%, and the number of monthly users decreased to 20 million.

In 2009, Monternet had 90 million monthly users.

situation

To use Monternet, the following conditions must be met:

1. The mobile phone supports Chinese short message function;

2. Downloading some services such as music and pictures requires mobile phone support;

3. SMS center number should be set when sending SMS.

service

At present, Monternet can provide two services:

1. To customize services from the Internet to mobile phones, users must log on to the corresponding websites, register as their users, and then customize the required services.

2. For the on-demand service from mobile phone to the Internet, users must enter the service code to order the service, and enter the "sending number" of the cooperative company in "sending number". If the transmission is successful, they will receive a return message later.

expense

"Monternet" tariff standard consists of communication fee and information service fee. The communication fee is charged by the mobile company, and the information service fee is temporarily charged by the mobile company from the partner's mobile phone bill every month. At present, mobile phones charge a communication fee of 0. 1 yuan for sending short messages; When receiving SMS, it is free under normal conditions (mobile phone to mobile phone), and subscription or on-demand SMS including information service fee (such as stock reservation service provided by a website or on-demand lottery information of a website) should be charged according to the price published by the corresponding ICP/IP. Please consult the corresponding website service hotline for information fee and tariff standard.

Monternet services can be divided into two types according to the charging methods: one is on-demand charging and the other is monthly charging. Among them, the on-demand service is charged according to the number of uses, that is, the fee is deducted once for each use; The monthly rent for monthly business is deducted according to the natural month (the date of deduction is uncertain). For example, the first order in the month is free within 72 hours, and it will be charged after 72 hours. For example, when you order again this month, you will be charged soon. For example, customers repeat orders in the same month and only receive them once. If you don't order the first time, you will be charged immediately. If you order repeatedly in the current month, you will only be charged once.

The total consumption limit of Monternet for Shenzhouxing and M-Zone customers is 200 yuan/month. If this limit is exceeded, the mobile Monternet service of SMS will no longer be provided in that month. GSM customers are not limited by total consumption when using Monternet. Tips: The total consumption of WAP, MMS and IVR Monternet services is not limited for the time being.

exploit

Monternet is undoubtedly one of the great business innovation models at the beginning of the new century. It has made great contributions to saving the Internet industry in China, and its development speed has repeatedly made the boldest predictions conservative.

Undeniably, while Monternet's business is growing at a geometric speed, many complaints such as compulsory subscription, SMS trap, and difficulty in unsubscribing come one after another, which shames this famous brand.

-People's Posts and Telecommunications in 2005

Refer to Baidu Library: Introduction to Monternet. ppt。

Monternet mode of China Mobile is a typical mode for the development of SP/CP value-added services, and the business model under the open value chain has a wide impact on CT/IT operators around the world. This paper introduces the development path of China mobile service, Monternet value chain, Monternet core functions, Monternet system architecture and functional modules.