Introduction to the time and address of Hangzhou Tea Expo

Hangzhou Tea Expo has already started. Will you stay here until 1 If you haven't been to Hangzhou, let's learn about the activities of the 20 10 Hangzhou Tea Expo with Bian Xiao, so that everyone can get ready to participate!

: 2010 Time information held from March 30th to June.

Theme: "Love is Hangzhou, tea moistens the world"

From 20 10 to 20 10, this year's tea fair will continue to adhere to the purpose of "being close to the people and benefiting the people, inheriting culture, being safe and frugal" and the development direction of "internationalization, branding and innovation", highlight the brand of "Hangzhou is the tea capital", increase the excavation and display of tea culture, tell the story of Hangzhou tea well, carry forward tea culture and build a tea economy.

This year's Tea Expo consists of three major content sections: main project section, tea culture section and district/county (city) section 18 projects.

(1) Main works (4 items): Hangzhou Tea Culture Expo and Opening Ceremony of West Lake Longjing Tea Festival, West Lake Longjing Tea Consultation, Qinghefang Folk Tea Party, Hangzhou Tea Culture Tour.

(2) Tea culture section (7 items): youth creative art exchange activities of "Tea Chanting, Ritual and Music", annual meeting of teahouse managers of teahouse alliance, 22nd West Lake Tea Party, selection activities of tea people's house, tea tasting activities of youth tea alliance tea day, Sino-French tea culture exchange and community tea culture promotion activities.

(3) District/county (city) plate (7 items): 6th Sanqing Tea Cultural Activity in Hangzhou, China, 18th Cha Sheng Activity, Opening Ceremony of Hangzhou Tea Culture Expo and Fuyang Andingyun Tea Culture Activity, Closing Ceremony of Hangzhou Tea Expo and 8th Tea Custom Cultural Tourism Activity in Lin 'an in, 8th Leisure Cultural Activity of Xueyun Lv Yun, Jiandebao Tea Culture Tourism Activity and Qiandao Lake Tea Culture Experience Activity.

: Address+Activity Introduction

1. Hangzhou Tea Culture Expo and West Lake Longjing Tea Festival and Longwu Tea Village Festival

Time: March 65438+8 to March 3, 20081day.

Venue: Longwu Tea City

Content: With the theme of "enjoying tea by Longwu Lake and enjoying a new life", Longwu Tea Town will be cultivated into an important tea town with obvious industrial characteristics and profound historical background, and the brand of "Tea is the national drink and Hangzhou is the tea capital" will be fully displayed. Focusing on tea culture, tea industry and tea experience, we will create performances by holding activities such as the atmosphere of tea culture in the Republic of China, the interactive experience of tea table culture in Longjing Tea Art, on-site manual frying, tea tasting experience, famous lecture halls and tea tasting experience.

2. Tea-asking activities in West Lake Longjing

Time: 09:55 am on Monday, April/KLOC-0, 2008.

Venue: Longjing Bajing (Longjing Bajing Parking Lot)

Content: The purpose of the activity is to protect, inherit and promote the brand of West Lake Longjing tea and enrich the brand connotation of "Hangzhou is the tea capital". Through interactive projects focusing on tea culture experience, the activities show the historical and cultural origin and development process of Longjing tea in West Lake by introducing tea events, tasting tea, reciting poems and tasting tea. Around the Eight Scenes of Longjing, live webcasts and online interactions are conducted at the same time. Let more consumers know about the cultural connotation of West Lake Longjing tea and create the characteristic business card of West Lake Longjing tea.

3. Qinghefang folk tea party activities

Time: April19-April 22nd.

Venue: Yujie Pedestrian Street in Southern Song Dynasty, Qinghefang Historic District, Gulou North Little Square, Balazi Lane.

Content: Qinghefang historic district has successfully held several Qinghefang folk tea parties. With the theme of "Song Yun tastes delicious, tea enjoys Hang Cheng", this activity launched the opening ceremony, Wenchuang Tea-Creative Expo, Cultural Tea-Tea Culture Salon (lecture/travel expert), charity tea-charity angel charity sale, game tea-online H5 game interaction and other activities, and combined with Song Yun culture, it was promoted through multi-dimensional all-media publicity.

4. Hangzhou Tea Culture Tour

Time: the whole year

Venue: Hangzhou tea culture related attractions

Content: Based on the elements of Hangzhou tea culture and the demand of tourism products, we will focus on promoting innovative tea culture tourism routes, Zen tea culture tourism routes, and tea village tours, industrial tours, teahouse tours, farmer tours and other special tourism routes known as "China Tea Capital, a wisp of Longjing fragrance".

: main project board

1. Youth creative art exchange activities of tea ceremony, ceremony and music

Time: March to June

Venue: Hangzhou

Content: With the theme of "Ode to Tea, Music and Love in Tea Capital", from the perspective of tea culture creation, we will hold performances, recitations, exhibitions and other activities. Focus on "tea", focus on youth groups, and create a platform for young people to display their learning achievements. Taking the means of Internet communication as the starting point and promoting tea culture as the main theme, we will focus on excavating the essence of the brand of "tea is the country and Hangzhou is the tea capital", tell the story of Hangzhou well, strengthen international communication, and launch the brand of "Hangzhou is the tea capital".

2. Teahouse Alliance Teahouse Managers Annual Meeting

Time: March to May

Venue: Hangzhou

Content: By exchanging the latest management experience of teahouses in China, we will provide a platform for mutual discussion and exchange, discuss the innovative management of teahouses, practice the "Six Teas Dance", and use the teahouse platform to promote the balanced and full development of the teahouse industry in China, so as to meet the people's growing demand for a better tea life.

3. The 22nd West Lake Tea Party

Time: March to May

Venue: China Tea Museum, etc.

Content: Hold "China Tea Expo Dragon Fragrance-Gift Exhibition", Tea Science Series, Science Tea Week, "Route 27, Take You to Tea Spring", China Good Tea Collection, the popularization and application of smart tourism scheme in tea-seeking trip, Niu Niu Tea Science Club and other activities. And further advocate "promoting tea culture, popularizing tea knowledge, gathering tea friends and enjoying tea life."

4. "Teahouse" selection activity

Time: March-late April

Venue: China Tea Museum

Content: We will continue to carry forward the team concept of "home" for tea lovers, get to know tea lovers, share their tea feelings, expand their influence, invite tea culture lovers (families or free group) extensively, and let more families who love tea participate in the selection of "China Tea People's Home". After registration, training, primary selection and final selection, the tenth batch of "China Teahouses" was selected. Let "China Tea People's Home" become a resounding gold business card of the Tea Expo.

5. Youth Tea Alliance National Tea Day joint tea tasting activity.

Time: April-June

Venue: Confucius Institutes around the world (ten lectures)

Content: Make full use of resources and channels such as Confucius Institute and scented tea station. During the National Tea Day, we initiated and held "Going Out to America" and "Please Come in" tea culture exchange groups and other related tea culture exchange experience activities. Constantly expand more channels to provide more platforms and ways for international tea culture exchange and cooperation.

6. Sino-French tea culture exchange

Time: April to May

Location: Lyon, France, Paris, etc.

Content: Foreign affairs personnel and local residents from all countries are invited to participate in tea culture exhibition and exchange activities, and cultural activities such as basic tea culture lectures, Confucian tea ceremony demonstrations, tea making exhibitions, teahouse aesthetic experience, and dialogue between China tea and European tea salons are held. Through a series of tea-themed activities between the two countries, the dialogue will let France know about Hangzhou and let Hangzhou go to France, Europe and the world, thus promoting the friendship between the people of Hangzhou and Lyon and the people of China and France.

7. Community tea culture promotion activities

Time: the whole year (8- 10)

Venue: Hangzhou EAC Europe and America Center

Content: Organize community solar tea parties, tea culture knowledge lectures and courses, tea making competitions and other activities in international communities every month. With the help of this activity, China tea culture can be deeply displayed to foreigners in Hangzhou, and with the help of the influence of this international community platform, friends all over the world can quickly have a preliminary understanding and a deeper understanding of China tea culture, so as to achieve the effect that tea culture can be spread more widely even if they don't go abroad.

: tea culture board

1. The 6th Sanqing Tea Cultural Activity in Hangzhou, China.

Time: April to May

Venue: Daicun Town, Xiaoshan District

Content: Relying on the rich eco-cultural tourism resources in Dai Village, a series of activities such as opening ceremony, photo contest, handmade tea contest, one-day tour in Dai Village, tea knowledge lecture, tea performance, mountain marathon and so on were carried out. Further promote the in-depth development of eco-tourism in Dai villages

Location: Dajingshan Tourism Distribution Center, Jingshan Flower Sea, Tourist Station, Greenway, etc.

Content: With the theme of "National Culture Season", the opening ceremony, celebrity scenic spot on Chashan Slide Line (whether it is open or not depends on the weather), Lu Yu Cup tea fairy selection, Baijia Media, Lu Yu Cup Mountain Marathon (whether it is held or not depends on the weather), Cha Sheng Lu Yu IP image, tea fairy IP image release, Lvshan and other plate activities will present an unprecedented event.

3. Closing ceremony of Hangzhou Tea Culture Expo and Fuyang Anding Yunwu Tea Cultural Activity

Time: April

Venue: Lishan Town, Fuyang District

Content: Lishan Town, Fuyang District, Hangzhou takes Anding tea culture and Lingfeng ancient culture as the main line, and along Sakura Avenue, which is "Yunwu Tea Town, Lishan People's Home", a series of activities such as exploring tea in Lingfeng, picking tea in ancient roads, offering tea in Grain Rain, discussing tea in Anding and fighting tea in Anding are carried out.

The launching ceremony of Daan Dingding Tour was held. Through mountain bike racing, the promotion of "eight bowls of tea" in Mount Li, cherry blossom tasting and the wonderful appearance of "Hangzhou study room", friends at home and abroad are invited to visit Mount Li to promote the development of cultural tourism in Ding 'an.

We will carry out the "Grain Rain" solar term activities in 24 solar terms, and invite primary and secondary school students in Hangzhou to carry out tea picking, study tour and labor practice, learn about tea, learn tea ceremony, feel the beauty of solar terms and get close to China traditional culture.

Carry out the top ten tribute tea activities in Zhejiang, and pick tea in Lishan. The introduction of Yunyu teapot is to explore the cultural connotation of Anding Yuncha as tribute tea in Ming and Qing Dynasties. Enhance the brand value of Anding Yunwu Tea.

"A cup of green tea is a matter between the two sides of the strait", and tea exchange seminars were held in Chinese mainland, Taiwan Province Province and Hongkong. The award ceremony of Fuchun Mountain House Tea Fighting Conference was held, and tea experts, tea king finalists, silver tea king and golden tea king were selected on the spot.

4. The 8th Tea Custom Cultural Tourism in Lin 'an

Time: April to May

Venue: Shangtian Village, Banqiao, Lin 'an District

Content: The theme of the activity is "Lin 'an Going to the Countryside"-"Appreciating Homesickness under the Blue Sky". Through the launching ceremony, tea tasting in Dongkeng, Tianmu tea tasting, national tea tasting, tea tasting and pro-tea experience, Lin 'an's tea custom culture is organically combined with Lin 'an's special tourism such as accommodation, leisure and health preservation, so as to further enhance the brand of "Jiangnan Oxygen Museum" in Lin 'an.

5. The 8th Leisure Cultural Activity of "Snow, Water, Cloud and Green"

Time: March to June

Location: Tonglu County, Xinhe Township and other related towns (streets)

Content: With the theme of "Wisdom Tonglu, Millennium Tea Fragrance", the 8th Leisure Culture Festival of "Snow, Water, Clouds and Green" will be held. Through a series of activities such as the opening ceremony of the ancient tea road in Xinhe Township, the tea party for the elderly, the famous tea appraisal meeting, the national tea day, and the gathering of famous tea bases, the research on tea culture, the promotion of tea industry and the development of leisure tourism will be further promoted. At the same time, organize tea enterprises in the county to actively participate in national, provincial and municipal tea fairs, and vigorously enhance the external visibility and reputation of Tonglu's "snow, water, clouds and green".

6. Tea culture experience activities in Qiandao Lake

Time: March to May

Location: high-speed railway station, Qiandao Lake (or Xiushui Street, Qiandao Lake Tourist Pier), Lishang Township, Jiukeng Township.

Content: Through activities such as Lishang Township (Thousand Island Lake Longjing) Tea Culture Experience Festival, Jiukeng Township Tea Culture Experience Festival and "National Tea Day", the combination of agriculture and tourism will be further strengthened, the brand awareness of Chun 'an Tea will be continuously enhanced, and the new connotation of high-speed rail tourism will be continuously enriched.

7. Jiandebao Tea Culture Tourism Activities

Time: April to May

Location: jiande city.

Content: The first national climate symbol product, Jiande Bud Tea Tasting and Press Conference, Jiande Bud Tea Parent-child Tour Picking Activity and National Tea Day were launched, and the regional public brand of Jiande Bud Tea was successfully shaped into a famous tea brand in.