Car wash shops engage in activities to attract customers.

Car wash shops engage in activities to attract customers.

Car wash shops engage in activities to attract customers. In the Internet age, we all understand the importance of traffic and try various methods to compete for traffic. For automobile beauty shops, passenger flow and traffic volume are particularly important, so the question is, how can automobile beauty shops attract customers to shop? The following is about car wash shops holding activities to attract customers.

Car wash shops engage in activities to attract customers 1 First of all, improve the store image and increase customer impression.

The quality of the store image greatly affects the customer's first impression score. If a store does not have a formal signboard, a standard product display cabinet, uniform staff clothes and irregular construction stations, it means that the store is unprofessional and the customer's impression will be greatly reduced.

Therefore, the first step to attract customers into the store is to decorate the store image, which includes the standard VI system; Standardized service; Clean and elegant environment; All kinds of certificates, trophies and customer consumption cases of automobile beauty technicians are displayed neatly, reflecting the cultural atmosphere of professional automobile beauty shops and increasing customer impression points!

Second, carry out preferential activities to attract customers to clinch a deal

Traditional price wars, such as "shopping" and "price jumping", can bring sales, but they also lose profits and may damage the brand image. I recommend some preferential ways that do not directly reduce the price.

1, "Keep handsome even if you lose your car"-a gift. In order to ensure that the main commodity will not be reduced in price, the ancillary commodities requested by customers can be used as gifts to attract customers' consumption. For example, car paint painting, you can give away precision car washing, car paint maintenance or indoor disinfection.

At the same time, the value of the gift should be indicated. After comprehensive comparison, consumers will feel cheaper than other stores, and at the same time, customers will feel that the product quality and structure are more secure because the store insists on not reducing the price, thus causing the desire to buy.

2. Long-term binding of VIP card-VIP card is a promotional tool for long-term binding of customers, especially for the owners of mid-to high-end models, which brings convenience while enjoying preferential treatment, and more importantly, reflects the status of customers.

The promotion methods of VIP cards include: cash recharge, discount, birthday gift, bonus return, year-end lottery, etc. , attract customers to handle, bind customers' long-term consumption, and attract customers to lend their cards to friends for consumption.

3, product portfolio sales-product portfolio package promotion is through more than two kinds of product portfolio sales, giving certain discounts, which seems to be more favorable than single products, but it is not. However, we must pay attention to the practicability of the combination package to customers in order to really attract customers to buy it.

Third, use network promotion to introduce customers to your home.

After setting up the preferential activities, we should use different promotion methods to improve the exposure and let customers come to our door automatically. Promotion includes online promotion and offline promotion, and the most cost-effective offline promotion is single-page distribution and in-store poster display;

There are many ways of network promotion. Basic promotion includes Baidu knowing, searching and asking, Baidu map (setting store address and telephone number), and deeper promotion includes group buying network cooperation and QQ group promotion of motorists' clubs. , thus increasing the online exposure of the store.

Fourth, create differentiated brand products and enhance customer experience.

The rich product categories and brands in the automotive aftermarket dazzle consumers. When they don't know how to choose, they are more willing to believe in brands, especially in car maintenance, and they will choose brand products. Therefore, as the owner of a car beauty shop, when introducing products, we must choose manufacturers with strong comprehensive strength and well-known brands to attract customers with brands and provide consumers with better product quality assurance!

Besides brand quality assurance, it is also important to be ahead in new projects and technologies. Keep up with market trends and launch differentiated fist products different from traditional technologies and services. For example, a fine car wash and an ordinary car wash, how to distinguish?

First invite customers to watch the car wash process, and then explain to customers at the same time that the car wash should use warm water of 35 degrees, not cold water, otherwise the car paint will easily age; Water pressure 6 is the most suitable; Use professional car wash liquid, and never use detergent. , and let customers check after washing. Only in this way can customers feel the differentiated products and services and win the recognition of customers.

Fifth, develop value-added services to win repeat customers.

Many stores have sold out their products and there is no follow-up service. In this case, customers will easily forget you, so it is necessary to increase value-added services to overcome this problem. Value-added services refer to services other than products and construction.

For example, send greetings and inspirational messages to car owners regularly, send birthday gifts and coupons to customers, explain car maintenance knowledge, and even organize car owners to travel on the road at the end of the year. Establishing feelings with customers can not only make old customers come back, but also get customers' recommendations.

Car wash shops engage in activities to attract customers. 2 car owners often use ordinary car wash shops to see whether car beauty shops and car wash shops are professional, meticulous, considerate and formal; Then decide whether to carry out the next consumption such as fine washing, waxing, glaze sealing, coating and purchasing fine products.

To reflect the professionalism and meticulousness of ordinary car washing, it mainly depends on the performance of car washers, car washing tools, car washing liquid, car washing water and car washing process in car beauty shops.

Because it is difficult for most car owners to judge the professional level of car washing, the car beauty shop can invite car owners to the car washing site, and the car washer or shopping guide can explain the car washing on the spot when the car washer is professional.

Before washing the car, the car washer can tell the owner: "Sir, warm water of about 35℃ should be used for washing the car, not cold water, otherwise the car paint will age". In addition, the pressure of water should not exceed 7 pressures. Look, the pressure gauge.

Before foaming, the car washer can show the owner the bottle of special car wash liquid and tell him, "Sir, this is a special car wash liquid. You can't replace it with washing powder or detergent, which will hurt the car paint and reduce the brightness."

Before wiping the foam, the car washer or shopping guide can tell the owner: "Sir, this is the sponge on the upper part of the car, and that is the sponge on the lower part of the car. You can't confuse it Otherwise, the car paint may be scratched. "

When wiping, the car washer can say, "Sir, this is a special wiper. You can't use an abandoned wiper, which is easy to hurt the car paint. "

When washing the car, the car washer or the shopping guide can say, "Look, sir, our towel has a short lock edge, while others' towel has a long lock edge, which makes it easy to scratch the car paint. "

When cleaning the fuel tank cover, the car washer or the shopping guide can say, "Sir, the fuel tank cover is invisible to everyone. You see, we have cleaned this place. When you go to the gas station in the future, the refueling master will praise your car for its good maintenance. "

When handing over the car, the car washer or the shopping guide can say, "Sir, the position above your tire is something that ordinary people don't pay attention to." You see, we also cleaned it. "

Car wash shops engage in activities to attract customers. Step 3: Drainage.

Before the auto beauty shop officially opened, we designed an out-of-store drainage card, that is to say, you can go to the shop to wash your car when you join the group 10 yuan. 10 yuan going to the store to wash the car should be attractive everywhere.

After all, the cost of car washing in a small county is now more than 20 yuan, and car washing in a slightly larger city usually costs more than 30 yuan. Therefore, the out-of-store drainage card we designed can easily attract such a group of people in need.

Step 2: Build trust.

At this point, we don't have much to do, because these car owners came in because of this 6 yuan car wash card. In fact, as we all know, even if it is very cheap, there is basically no doubt about coming to the store to wash the car.

Whether the environment of our store is professional. We have a little interaction in the group, that is, on these two issues, we sent the internal environment of the workshop, the intention of the car wash master, the technical standards and the particularity of operation to the group.

Step 3: trade in the store.

Earlier, through preferential or cheap attraction, we had to design a customer locking policy for this situation. We have designed three types of membership cards:

168 yuan, 10 car wash, including 1 fine washing, high-grade thermos cup with a value of 2 18 yuan.

4 19 yuan, 30 car washes, including 3 fine washes, with a car vacuum cleaner worth 456 yuan.

628 yuan, 40 car washes, including 4 fine washes, 1 bottle of Wuliangye worth 658 yuan.

Think about it. If it were you, would these three cards be attractive? Do you want to buy it right away, too?

Careful observation will show that the three membership cards we made are more attractive in terms of the rights we can enjoy. And 168 yuan and 628 yuan are not so attractive, which is actually our original intention. What does this mean?

In other words, when we design benefits, we must have a particularly attractive one, so that customers can easily choose. It is definitely not that the more designs, the better, so that customers don't know how to choose, and everyone has difficulty in choosing, and the more they don't know which to choose.

We have formulated this policy, and the next step depends on how we start a business. Because the car wash in 10 yuan is still very attractive, on the first day of opening (I have done pilot business before), more than 300 people came to our store to order car washes. Because of the big discount and good atmosphere, we have a mountain of gifts, which look very fashionable.

More than 170 people bought our card. You may not know, as we expected, 80% people chose to buy a second membership card, and we collected more than 60 thousand yuan on the first day. On the second and third days, the flow of people reached its peak. More than 500 people go to the store to wash their cars every day, and more than 2,000 people go to the store to wash their cars every week.

There is nothing to say. This week, more than 740 people bought our design recharge cards, which were opened once a week, that is, more than 300,000 were cashed in within seven days, and then new bosses came to the store to spend money.

We didn't have the fourth fission. After opening up, we designed a fission model for the owners of these cards, which was very exciting. Not much to say here. Friends who want to know the situation can trust me privately.

In this way, we actually don't make much money, and of course we won't lose money. We have strict requirements on the follow-up service. In this way, when car owners enjoy high-quality service and satisfactory attitude, we will do some back-end value-added services and products here.

Plus some insurance and other things to increase the scope of back-end profits. Some people may ask, can so many car owners provide services? This is not a small shop. There are 12 parking spaces alone, and the rest can be filled by yourself.