What is a Nike Direct Store?

Nike Direct Store refers to a chain store directly operated by Nike.

Direct stores refer to chain stores directly operated by the head office, that is, the head office of the company directly operates, invests and manages various retail outlets. The headquarters adopts a deep management mode, directly ordering all retail stores to be responsible, and retail stores must also be completely under the command of the headquarters.

The narrow sense of direct store refers to RC, which is made in Japan, and refers to the direct store operated by the head office. This form of chain store is part of the American franchise chain store. Its advantage is that the operation is completely under the control of the head office, but its disadvantage is that it is completely funded by the head office and the head office sends people to operate, so it is slow to expand the market.