Five major plans for hotel anniversary planning activities

This hotel is about to celebrate its anniversary. In the face of fierce competition and changeable catering market, how should hotels plan celebrations? I'm here to bring you the planning of the hotel anniversary. I hope you like it!

The activity plan for the anniversary of the hotel 1 20__ 1 2 1 is the fifth anniversary of the opening of our hotel. In the five years since the opening of the hotel, with our joint efforts, all the staff are United and forge ahead, and their performance is increasing day by day, which has won the praise of many city and county leaders, making Manganese Hotel a bright pearl in Xiushan!

I. Theme of the event:

Warm congratulations on the fifth anniversary of the opening of Manganese Capital Hotel and the triple celebration of Christmas and New Year's Day. Manganese Capital has infinite charm, infinite gratitude and feedback, and infinite friendship between guests and hosts.

Second, the purpose of the activity

On the occasion of the 5th anniversary celebration of the opening of our hotel, namely, Christmas Day on February 24th, 65438+and New Year's Day on October 24th, 65438+1New Year's Day, with the help of the intersection of the 5th anniversary celebration, Christmas Day and New Year's Day, we will expand the hotel's popularity, establish the hotel's image to the outside world, strengthen the emotional ties with business customers and brother industries, further enhance the influence of Manganese Capital Hotel in Xiushan area, stabilize and consolidate old customers, and carry out emotional marketing and training.

Three. Activities require

1, festive scene layout, the whole set off a relaxed, cheerful and lively atmosphere. Pay attention to the grand, generous, simple and festive atmosphere. Hotel anniversary planning scheme II. Closely combine celebrations, Christmas and New Year's Day to decorate hotels and venues.

Four. Activity content

1. Invite Brother Group, major hotel customers, old customers and cooperative guests to attend this anniversary celebration.

2. The artists in the marketing department are responsible for taking photos all the time, and the personnel in the marketing department are responsible for inviting VIP customers, new and old customers, guests from various brothels and sponsors.

3. Layout of the internal and external environment of the hotel.

The fifth anniversary celebration of the hotel will be held in the multi-function hall of the hotel.

5. Each department of the hotel organizes programs by itself (4 in Marketing Department, 4 in Human Resources Department 1, 2 in Finance Department 1, 2 in Leading Group, 2 in Engineering Department 1, 2 in Front Office Department, 3 in Catering Department, and 2 in Housekeeping Department), friendship programs of brotherly friendly units, interactive friendship programs between guests and hosts, celebration gratitude feedback lottery activities, and on-site appraisal and commendation activities.

6. Hotel drama performance

7. Hotel leaders and department managers are on-site judges (specific personnel are designated by the Human Resources Department).

8. On-site awarding guests (hotel leaders)

9. Award-winning essay speech (I am a native of Manganese), and comment on the third prize and the first prize (cash for 300 yuan, cash for 200 yuan, cash for Kloc-0/00 yuan).

10, grand prize of literary performance appraisal 1 (cash 600 yuan), first prize 1 (cash 400 yuan), 2 second prizes (cash 200 yuan), and 3 third prizes (cash 100 yuan each).

1 1, and participate in the award-winning essay speech to reward 50 yuan (only for the first 10 applicants).

12, guests' live lottery (prizes can be food and beverage coupons, room coupons, recreation department coupons, Christmas celebration mascot gifts, etc. ), there are 1 grand prize, 1 first prize, 200 yuan dining vouchers, 2 second prizes and 3 third prizes for 98 yuan entertainment vouchers.

13. When the hotel selects outstanding departments, teams, employees and management personnel, it can be awarded by the leaders of Manganese Capital at the celebration (the specific prizes are awarded according to the bonus system of the hotel), or it can be done at the year-end summary meeting, which is decided by the leaders.

Five, the hotel's internal and external environment layout

Electronic display content:

1, warm congratulations on the fifth anniversary of the opening of Manganese Hotel! Celebration, Christmas and New Year's Day are triple celebrations.

2. The prologue of "Five Years Thanks for Manganese" promotion month has been started, please come!

3. Dream City Hotel sincerely thanks friends from all walks of life for their support and love!

Sixth, the venue layout

1. If the celebration is held at Christmas, the hotel lobby will be decorated with Christmas trees and various Christmas atmosphere maps. Ribbon.

2. Balloon colored doors are placed at the entrance of the multi-function hall.

Seven. Activity arrangement (activity flow of celebration association)

1, 65438+February 24th18: 00-18: 30 celebration launching ceremony (leaders' speeches, guest representatives' speeches) 2.18: 30-22: 00 cultural performances, on-site awards, etc. (See detailed program list for specific process)

At 3.22: 00, after the party, all managers escorted the guests out of the store.

Eight. budget

1. The existing cash reward in the plan is 2800 yuan.

2. The hotel rewards outstanding managers, employees and teams (according to the hotel reward system, which can be carried out at the end of the year's work summary meeting).

3, various small gifts, Christmas celebration mascots and other gifts 500 yuan.

4. On-site lucky draw for guests (free standard room of 228 yuan per night, 550 yuan voucher, triple anniversary gift).

5.500 yuan will be arranged in the store and at the venue.

The total cost is about 6000 yuan.

Nine, advertising

1, make a simple leaflet (internal)

2. Invitations from the Marketing Department (loyal customers, sponsors, friendly units, etc.). )

3. Place a welcome water sign in the lobby.

4. LED display

X. Contents of the invitation letter

Dear:

Time flies, the sun and the moon fly like a shuttle, and in a blink of an eye, Manganese Hotel has passed five spring and autumn years. The times have changed, and the years have changed. Manganese Capital Hotel has made progress in hard work, grown in the wind and rain, and grown in development?

Since its opening on February 2, 2007, with the kind care and strong support of leaders at all levels, distinguished guests and brothers, Mandu Hotel has made great progress. Five years of sincere care, five years of wind and rain, five years of hand in hand, thank you all the way. On the occasion of the fifth anniversary celebration of the hotel, we will hold a "thank you for the fifth anniversary of the hotel" on February 24th, 2000 18: 00 in the multi-function hall on the fourth floor of the hotel. You are cordially invited to attend. Your arrival is a great encouragement to us and we will be very grateful.

Please call back before 65438+February 24th.

Contact person and telephone number: Zhang Mei

Address: binjiang road, Southern New District, Xiushan County.

XI。 This plan is a celebration for employees and brothers of the Manganese Capital Hotel. For specific matters not covered, please add them to the leaders. Thank you!

Remarks: The marketing department has done some research and found that only by giving cash rewards to employees can the enthusiasm of employees be mobilized. On the day of the celebration, all employees are required to attend, and no one is allowed to take time off! Cultural programs of each department shall be arranged by themselves, and the list of programs shall be submitted to the Human Resources Department for unified arrangement before 65438+February 65438+April, and all judges shall be appointed by the Human Resources Department.

Planner: Zhang Mei

Hotel anniversary planning activity plan 2 background

Maoming Huahai Hotel is one of the large hotels in Maoming City, which is wholly owned by Maoming Huahai Real Estate Development Co., Ltd. It passed the evaluation of National Tourism Administration in 20_, and officially became a national four-star tourist hotel. Mainly catering, tourism and so on. 202165438+1October 28th is the fifth anniversary of the opening of Huahai Hotel.

Looking forward to the future, relying on the strong brand effect, the hotel will actively develop related industries, implement the chain operation strategy, and strive to build an excellent brand of China ethnic hotel industry.

I. Theme of the event

Charming sea of flowers, wonderful and infinite

Second, the purpose of the activity

1. Promote Huahai Hotel, build momentum, establish brand and shape image. 2. Improve economic value and social value, and increase visibility and influence.

3. Gather popularity for Huahai Hotel, and use effective and powerful publicity offensive to form a strong publicity focus and public relations system in the eyes of the media.

4. On the occasion of the fifth anniversary of the opening of Huahai Hotel, strengthen the emotional ties with business customers and brother industries, further enhance the influence of Huahai Hotel, stabilize and consolidate old customers, conduct emotional marketing and cultivate customer loyalty.

Three. Activities require

The festive scenes set off a relaxed, cheerful and lively atmosphere. Pay attention to the grand, generous and festive atmosphere.

Fourth, publicity before the meeting.

1. Media selection: Urban Evening News magazine, taxi media, bus body advertisement, bus stop sign advertisement. 2. Media function: Invite all media to report on Huahai Hotel in all directions, cooperate with outdoor advertisements, enhance the hotel's popularity and let more people know about Huahai Hotel.

3. Media promotion implementation plan:

(1) On the day of the event, please put the main media "Urban Evening News" magazine in a prominent position to report the whole event, dig deep into its potential news value, and make Huahai Hotel the focus of public topic.

(2) On bus bodies, bus billboards and taxi advertisements, the festive atmosphere and brand communication of hotel activities are announced to the public by using vivid advertising pictures. Advertising highlights the elements of motivation and fashion. Billboards at bus stops should be selected in busy areas (such as railway stations and pedestrian streets). , crowded places) to reflect the characteristics, style and culture of the hotel. 4. VIPs' invitations and gifts

(1) By invitation letter, telephone invitation, newspaper advertisement invitation, etc. The invitation letter must be sent three days before the anniversary celebration and confirmed by phone one day in advance.

(2) Gifts should have hotel characteristics, commemorative value, noble taste, beautiful appearance and practical value (such as lighters and mobile phone bags with hotel names printed on them).

(3) Required materials: leaders' speeches, hotel publicity materials, host's speeches, and specific implementation of activities.

Verb (abbreviation of verb) is the main content of the activity.

1. Invite Brother Group, major hotel customers, old customers and cooperative guests to attend the anniversary celebration. 2. Contact local TV station to report and invite hotels in the same industry to celebrate. 3. Layout of the internal and external environment of the hotel.

4. Celebration launching ceremony (ribbon-cutting, leader's speech and general manager's thank-you speech) was held in front of the hotel for the fifth anniversary celebration of the hotel.

5. Review the photos and activities of the fifth anniversary hotel (various promotional activities of the anniversary hotel, flag-raising ceremony, annual party of the hotel, etc.). ) 6. Cultural performance of the hotel.

Six, the hotel's internal and external environment layout

(1) Layout before the main entrance

1. Red carpet in front of the main entrance

2. Put a formal podium in front of the main entrance, with flowers on it.

3. plant colorful flags around the parking lot

4. Place a colored arch of 12m at the entrance.

5. Two hydrogen balloons are placed on both sides of the hotel entrance, and two hydrogen balloons are placed in the open space at the entrance in front of the building.

(2) lobby layout

1. There are two flower baskets at the reception desk in the lobby. 2. Laying a red carpet from the lobby entrance to the elevator entrance. 3. Plants are placed on both sides of the elevator entrance.

4. Prepare 6 flower baskets and put them at the door to fill the vacancy.

The interior of the hotel is decorated with golden flashes and colored balloons to highlight the festive atmosphere.

Seven. Activity arrangement

Ribbon cutting process

Ribbon cutting process

(2)

1. Planning and preparation stage of cocktail party

(1) program collection: the program group is responsible for adopting the programs coordinated and determined by the etiquette company to determine two people.

Host.

(2) Pre-publicity: Planning Service Department is responsible.

(3) Stage Determination: Planning Service Department is responsible for organizing layout according to stage requirements. (4) Commodity procurement and venue determination: The logistics team is responsible for it, which must be completed one day before the reception. (5) Determine the list of people attending the reception: the logistics team is responsible for making the list one week before the reception.

2. Venue: Ballroom on the third floor of the hotel.

3. Receiving process

(1)19: 00-19: 30 Guest Admission and Sign-in (2) The host announces the start of the ceremony at 20: 00 (3) Speech by the General Manager and guests at 20: 35-20: 40 (4) 20: 45-260.

4. Specific procedural arrangements

(1) 19: 00, the background music will be played, and all the hostesses, staff and articles will be in place. (2) 19:30, the hostess guides the guests to their seats.

(3) At 20: 00, the host announced the start of the ceremony and introduced the leaders, guests and news media present. (4) The first program (opening dance) at 20: 30 (5) Speech by the general manager at 20: 35 (6) Speech by guest representatives at 20: 40 (7) The second program (singing) at 20: 45.

(8) At 20: 50, a review of Huahai Hotel's five-year history will be shown (a story will be told by a special person, and photos and short films will be put on the projector).

(9)2 1:00 third program (dance) (10)2 1:05 game (live lottery) (11) 2/kloc-0.

5. Alternative program categories

(1) welcome song (entrance song): Radsky March, welcome song, farewell March (2) opening song: good start, joy, D major cannon (3) lottery song: ode to joy.

(4) Free dance music: Jasmine, Two Springs Reflecting the Moon, Melody in the Rain, Flowers and Teenagers (5) Exit songs: Home, Ode to Joy, etc. They are all cheerful and relaxed, creating an atmosphere of farewell and blessing. 6. Work after reception

(1) Important personnel sent away by shuttle bus (2) Pack things and summarize (3) Organize and summarize meeting minutes (4) Organize photos and videos.

Eight, various departments to assist in the work

(1) Planning Service Department

1. Responsible for the design of outdoor giants, tickets, elevators, water labels, hotel websites and SMS platforms. 2. Be responsible for designing and making invitations from all customers.

3. Banquet hall banner content: "Huahai Hotel 5th Anniversary Celebration Reception". 4. Design stage background: "Huahai Hotel 5th Anniversary Celebration Reception". 5. Revolving door banner: "Warmly congratulate Huahai Hotel on its fifth anniversary". 6. Layout of the parking lot in front of the hotel: an arch and four floating balloons. 7. There are eight banners directly above the hotel gate (which can be used as advertisements to congratulate the company).

8. The word "He" is hung above the multi-function hall door. 9. Responsible for shooting dance scenes. 10. Responsible for temporary arrangement and other work. (2) Administration and Personnel Department

1. Responsible for organizing and coordinating the distribution of human resources on the day of the dance. 2. Organize customer service team members to do interactive work at the dance site. 3. Implement the attendance list of the hotel anniversary in advance.

(3) Food and Beverage Department

1. Invite the person in charge of the travel agency and VIP customers of the hotel. (Make the list three days in advance) 2. Responsible for food and drinks at the front desk. 3. Make arrangements on the spot in the form of a reception. 4. Be responsible for the reception and service at the reception site.

(4) the security department

1. Ensure the safety of the whole activity and arrange several security guards to maintain order at the scene. 2. Be responsible for the temporary arrangement of venues.

(v) Set up a preparatory group for this event.

1. The team members are composed of hotel management and are responsible for the planning and implementation of activities;

2. It is the invitation of distinguished guests, the contact of news media, the commander-in-chief of logistics support personnel and the reception of distinguished guests. 3. Responsible for external personnel (such as lion dance performance team, singer, host, military band).

Nine. Advertising budget

Hotel anniversary planning activity plan III. Activity purpose

Celebrate the 10th anniversary of the store and welcome the 10th Plastic Expo. We will take the reception of the 10th Plastic Expo as an opportunity to carry out the theme activity of "Pursuing perfection of details and creating a classic for ten years", show the charm of Pacific hotel people and encourage employees to greet the 10th anniversary celebration with full enthusiasm.

Second, the spirit of activity.

1. Advocate every employee to always abide by the regulations of Pacific Hotel. "We are constantly trying to prepare everything for you?" We are willing to fulfill our service promise in practical work, consistently provide thoughtful and meticulous service to our guests, show our meticulous care for our customers with active, fast, meticulous and humanized service, and show our five-star service quality in Pacific Hotel.

2. Carry forward the work style of "unity, wisdom, courage and hard work" of Pacific Hotel people. Qi Xin works together and treats each other sincerely, showing sincere, careful and upright personal qualities at all times, and establishing a team spirit connecting the preceding with the following: enhancing the consciousness of serving the next working procedure from the previous working procedure and serving the front desk in the background. Departments do not shirk their responsibilities, can put themselves in their own shoes, eliminate "grey areas" and improve the team spirit among departments, posts and colleagues; Establish a sense of ownership, carry forward the work style of love and dedication, and create a good working, learning and living environment.

Three. Activity time: 20 _ _ _ 65438+ 10/October 25th-20 _ _ 65438+February 30th.

Four. Implementation of activities

Theme month activities are divided into three stages: publicity, learning and improvement, and summary and evaluation. In order to promote the smooth development of quality service theme activities, in the process of theme development, the human resources department planned the tenth anniversary celebration and cultural festival in combination with the related work of theme activities. Through a series of cultural activities, the cohesion of hotel staff will be continuously enhanced, and the theme activities of quality service will be more colorful.

The first stage: publicity and launching stage: (time: 65438+1October 25th-165438+1October 5th)

1. In order to carry out the activities smoothly, orderly and deeply, an activity leading group was established. The activity leading group is mainly responsible for the planning, organization, implementation and inspection of the whole activity. The general manager Chen Ren is the group leader, the deputy general manager is the deputy group leader, and the managers of all departments are the team members. Hotel anniversary planning scheme II. The Human Resources Department takes the lead in publicizing the service concept related to the theme activity of "Pursuing perfection of details and ten-year classics". The human resources department takes the lead in organizing the training on the theme of "meeting the demand for plastics and creating high quality". All departments focus on improving service quality, combining with work characteristics, focusing on behavior etiquette training, making relevant training plans, carrying out departmental activities, and doing a good job in publicizing and launching theme activities. Make use of the internal workplace, add grooming environment, use columns and special issues, add grooming environment and behavior etiquette norms in public areas, actively create an activity atmosphere, and strengthen publicity and guidance for employees.

3. Each department effectively implements various training work according to the formulated departmental training plan, and the Human Resources Department will fully assist the training work of each department. At the same time, all departments are required to strictly implement the Pacific Hotel Service Commitment Code as the staff's work creed.

The second stage: learning promotion stage: (time: 20__ year165438+1October 6-65438+February 10).

1, "Pursuing perfection of details, creating a ten-year classic", requires all departments to start with details and continuously improve service quality. According to the training progress of each department, the Human Resources Department will formulate an effective inspection and supervision plan, and organize quality inspection teams to conduct comprehensive training for each department from time to time according to the five-star visit standard, employee handbook, Pacific Hotel service commitment code and SOP standards of each department. Timely feedback on existing problems and urge relevant departments to implement rectification in time.

2. On the occasion of the tenth anniversary of the hotel, the Human Resources Department specially convened department managers, new and old employees and outstanding employee representatives, and organized a symposium on "Ten-year Dreamland" for employees to enjoy our growth with the hotel, and asked all departments to review the ups and downs of the hotel in the past ten years from different levels. Agenda 1: Managers of all departments delivered a special speech entitled "Enjoy ten years and touch you and me"; Agenda 2: Ten-year employees talk with outstanding employee representatives about "recalling ten years, I grew up with the hotel"; Agenda 3: New and old employees * * * think about the next ten years together, make suggestions for hotel development, arrange personnel to go deep into various departments and guests, and collect the attention and expectation of hotel colleagues and guests on our tenth anniversary with DV.

3. In order to tap the bright spots of employees, the Human Resources Department will continue to collect detailed service cases of "touching guests", requiring all departments and teams to actively implement them, tap the bright spots in our actual work, focus on the advanced deeds of improving service and management quality, and summarize them.

Achievements of quality management and highlights of departmental services. According to the submitted detailed service cases, the Human Resources Department selects the best detailed service quality case list and gives some rewards. At the same time, the selected best detailed service cases are recommended to Ningbo Hotel Industry and Zhejiang Hotel Industry for publication, and the collected excellent cases are compiled into the Collection of Ten Years Classic Detailed Service Cases of Pacific Hotel as training and publicity materials in the future.

4. In order to push the 10th Anniversary Celebration to a climax and test the effectiveness of the pre-training work of all departments, the Human Resources Department will take the lead in organizing the "Selection of Image Ambassadors for the 10th Anniversary Celebration of Pacific Hotel", and all departments will select the candidate list of "Hotel Image Ambassadors" and related outstanding performance deeds in combination with the collection of detailed service cases. According to the submitted materials, the human resources department will set up a guest suggestion box in the front desk area, open the general manager's mailbox and open an online service forum to listen to the opinions and opinions of internal and external guests. Convene the department to organize the "Hotel Image Ambassador Service Etiquette Exhibition Competition" in the form of image display, service etiquette performance and service etiquette scenario response. The "image ambassador of Pacific Hotel" will be selected through comprehensive voting by domestic and foreign guests. The image ambassador will be listed on the post and enjoy a certain allowance, and at the same time speak for the hotel's series of image publicity activities.

The third stage is the summary appraisal stage: (time: 65438+February1-65438+February 3 1).

Through the carrier of "pursuing perfect details and creating ten-year classics", the service quality of various departments will be continuously improved. During the theme activities of quality service theme activities, there will be mysterious guests visiting from time to time. The leading group and hotel performance evaluation team will select three excellent quality management departments through quality inspection team, EOD inspection, unannounced visits by mysterious guests and feedback from guests on weekdays, and award them with "Quality Management Progress Award" and "Quality Management Progress Award" respectively. Combined with the year-end evaluation of the hotel, the "Top Ten Charming Stars of Pacific Hotels" were comprehensively selected and rewarded respectively.