How to use WeChat to maintain and follow up with customers?

I generally have several principles for maintaining or following up with customers on WeChat:

1. Do not send group messages on WeChat. This is mainly because I don’t want to cause information interference with customers and let them block me because of this. As the saying goes, only sending information at critical times can show its importance and urgency.

Of course I don’t send messages to groups and I don’t want to waste time editing them myself. If I want to send blessing messages before some festivals or weekends, I usually do as my master said and use text messages on my mobile phone instead of WeChat to send them to important customers by name at a fixed time.

2. Enrich the content of your circle of friends and use content to attract customers. At work, I usually use an independent WeChat account to maintain and follow up with customers. It is very important to create content value in the circle of friends. This really takes some time to operate. I recommend sales friends to take a look at Mr. Gong Wenxiang’s books. He has done a very good job in this aspect. I have read the books he wrote and they are very enlightening. They have been of great help to me in practical work.

Operating the content of Moments requires your execution ability. You must ensure that you do not post at least one attractive message every day, edit the content carefully, and illustrate the pictures carefully. One message can convey the company, When it comes to products or personal positive energy, don’t talk about it casually. As I said before, the information should not be overwhelming, it should be valuable and visible, and it should not cause other people’s disgust or visual fatigue, so you really have to be attentive!

3. Don’t spend too much time chatting with customers on WeChat. If there is anything important, communicate directly over the phone. This way it can be settled in a few words, which saves time and is highly efficient. If you send messages back and forth on WeChat, I have a personal experience. It is really inefficient and extremely time-consuming. Because what we do is project sales, after adding customer WeChat in the early stage, we also need to frequently visit customers face-to-face in the later stage, so this may have applicable boundaries. Sales friends, you can be flexible according to your work content.

4. By observing the content of the customer’s circle of friends, we can understand the customer’s personality, preferences, etc., so as to facilitate better follow-up in the future. I usually pay attention to the content posted in the circle of friends of my important customers. If necessary, I will like or comment carefully, but this is not very frequent, maybe once a week or once every two weeks. When I formally meet with customers, the communication process When necessary, we will also mention certain content in the customer's circle of friends, and make appropriate comments or compliments on the spot. The purpose is to convey a message to the customer: I care about you!

Due to limited space, here are two more sales tips: 1. If you want to sell something to someone, you should do your best to collect information about him and your business. What products are sold in the workplace. If you are willing to spend a little time every day to understand your customers, make preparations, and pave the way, then you will not worry about not having your own customers. 2. To attract customers, you must first know what kind of people the customers are, so that you can achieve immediate success. What is "good" (preferences) for customers requires patient and careful observation, thinking, and judgment, and one cannot act rashly. If your client doesn't smoke, but you forcefully persuade him to smoke, it's obvious that you're talking like a chicken and a duck, and you won't get good results. 3. If you want your customers to remember you, you must first remember your customers; if you want your customers to think of you, you must always think of your customers; if you want your customers to help you, you must always help. Your customers; customers reject you just because your work has not been completed or is not done properly (to make sales, you need to pay first).

I hope the above content can inspire you